Social Media

UK customer experience worsening as social media performance slumps

Reading, 1 November 2017, UK brands are struggling to cope with a rising volume of queries and growing consumer expectations, according to the Eptica Multichannel Customer Conversation Study, which was released today. The 100 UK companies surveyed could only answer 44% of routine questions asked on the web, email, Twitter and Facebook, down from 49% in 2016.

Building A Successful B2B Social Media Marketing Campaign

If you are asked to think about a page/profile that is very successful on social media, you will hardly think of a Business to Business (B2B) company. This is because Business to Customer (B2C) companies have understood much more quickly the importance of this medium as a digital marketing strategy and dominated the market. But it is foolish to think that social networking is only about talking to end consumers.

Female Political Journalists Impacted by Twitter Gender Glass Ceiling

Lissted, the influencer discovery and real-time Twitter filtering platform, has published in-depth research into the comparative retweet performance of male and female UK politics journalists during the 2017 General Election campaign period.

The research found male UK politics journalists received 4.3x more retweets from influential Twitter users compared to their female colleagues, and 4.9x more retweets from Twitter users as a whole.

The disparity was due to a combination of four main factors (relative importance in brackets):

Infographic: Brands Failing to Deliver on Chat Customer Experience

Reading, UK – Consumers increasingly want to use chat for customer service – but companies are failing to meet their changing expectations. Nearly three quarters (72%) of consumers say a good chat experience will make them more loyal – however only 15% say they are always happy with the service they receive. These are amongst the headline findings of the Eptica 2017 UK Chat Study, released today.

Practical Approaches for Business Promotion through Social Media

Most of the individual business people are still not aware of the possibility of exploring social media for business promotion. However, many of the smart business owners are actively using social media and reaping the best results in:

  • Building loyalty and trust among the customers

  • Establishing business credibility

  • Attracting more leads and sales

  • Maintaining and ongoing relationships with the consumers online

  • Enhancing brand awareness

Do You Know the True Potential of Instagram for Social Media Marketing?

There is no exaggeration in the fact that the Internet and social media has made the world a lot smaller and brought people closer. From finding information on anything under the sun to buying things without stepping outside the house, it is all possible by virtue of the web. Today, we can access the internet not only from our desktop computers but also from mobile devices such as smartphones, tablets and such.

A Quick Guide to Achieving Stellar Results from Your Instagram Marketing Campaign

With tens of millions of photos being shared daily on Instagram, the photo- and video-sharing platform offers you a great opportunity to reach a vast audience of your current and prospective customers. However, to capture their attention and convert that attention into sales, you need to post the right content. So, what do you post?

How to use Facebook ads as a cost effective marketing tool? Juned Ghanchi Thu, 08/24/2017 - 17:10

As a modern-day marketer, it is easy to get lost in the hustle and bustle of marketing strategies with no clear plan of action. The ad hoc strategy of creating videos, blogs, emails, SEO, guerrilla marketing, and cold calling, with absolutely minimal connect with the prospects, never delivers optimal results.

Millennial Jack Parsons Crowned Young Digital Leader 2017

Jack Parsons, the 23 year old CEO of yourfeed, has been awarded Young Digital Leader of the Year award at a prestigious ceremony in London’s St Pancras Renaissance Hotel by Digital Leaders 100.

The judging panel was made up of esteemed digital veterans including Maggie Philbin from TeenTech, Accenture’s Emma McMuigan, Chris Yui from Uber and Jacqueline de Rojas from techUK. The winners are selected from a 50% public vote and 50% judges vote. Jack was the stand out winner.

Shining example