Experience Management

Marketing, Customer Experience, User Experience, Social Networks

Search outperforms social based on Episerver analysis of 4 billion sessions

NRF Big Show, New York, Jan. 13, 2020 – Social media conversions are trending upward – despite being outperformed by organic and paid search – according to data from Episerver™, the customer-centric digital experience company. Search still performs better than social, based on new Episerver analysis of 4 billion sessions. Retail brands have a big opportunity to turn passive swipers into active shoppers as mobile device penetration is at an all-time high.

Reputation Management: How Can Businesses Concentrate on Building Online Reputation

There is no denying the fact that reputation management is extremely important for every business, irrespective of its size as well as the industry that it belongs to. If you are interested in maintaining your reputation, the best place for doing it is undoubtedly by going online. The reason behind managing your reputation online is that the internet is a huge place where people are constantly posting reviews and looking for important information. The Internet is the place where people are constantly developing their opinions.

Confirmit Receives Customer Experience Innovation Award from CUSTOMER Magazine

Digital Feedback solution honored for improving customer experience technology

London, UK, Oslo, Norway and New York, NY, 9th January 2020 — Confirmit, the leading global solutions provider for Customer Experience, Voice of the Employee and Market Research (MR) announced today that TMC, a global, integrated media company, has named Confirmit’s Digital Feedback module as a 2019 Customer Experience Innovation Award winner presented by TMC’s CUSTOMER magazine.

The 2019 Customer Experience Innovation Award recognises best-in-class companies setting the standard in delivering exceptional customer experiences through all channels, including social.

Salesforce Customization - Best Practices to Follow in 2020

Salesforce is one of the most easily adaptable platforms that are available out there. It offers endless scopes of customization which has made it a hot favorite of business owners all around the world. However, before you actually go ahead and implement any kind of Salesforce customization concept, it is necessary that you do so in a way that it is safe and effective. Companies that offer smart end application services offer advice on the best practices that you should follow when you want to work with some kind of Salesforce customization. 

Here are some of the most important best practices that you should follow when you are looking to customize Salesforce based applications. 

Salesforce Customization - Best Practices to Follow in 2020

Salesforce is one of the most easily adaptable platforms that are available out there. It offers endless scopes of customization which has made it a hot favorite of business owners all around the world. However, before you actually go ahead and implement any kind of Salesforce customization concept, it is necessary that you do so in a way that it is safe and effective. Companies that offer smart end application services offer advice on the best practices that you should follow when you want to work with some kind of Salesforce customization. 

Here are some of the most important best practices that you should follow when you are looking to customize Salesforce based applications. 

20 Common Content Marketing Mistakes To Avoid in 2020

What's your content marketing strategy for 2020? Will there be white papers and long-form videos, case studies, and podcasts? Before you get busy, take stock of possible mistakes you may have committed in 2019 and learn to avoid them by 2020. 

Content marketing mistakes may range from something as significant as posting a distasteful ad to something minor such as failing to repurpose content. Either way, you should avoid or stop committing the following common content marketing mistakes:

New study: Competition is increasing in Google Shopping, but will this satisfy EU regulators?

San Mateo, November 26, 2019 – Two years after the EU fined Google 2.4 billion euros ($2.65 billion) and ordered it to open up its Google Shopping service to greater outside competition, around half of the ads on the platform in the UK, Germany and France are now placed via external providers according to a new study by Searchmetrics. But doubts remain as to whether this will convince the EU’s competition regulator.

Five Types of Online Maps Your Site Visitors Are Looking For

There are many different reasons for adding an online map to your website. It offers visitors a point of reference based on location, weather or even geographic locations served. Some businesses benefit more from maps than others, and different types serve various purposes. 

There are around 30 million small businesses in the United States, with small-business owners earning about $50,347 per year. If your company has a brick-and-mortar location, office space or distribution area, then a map shows users exactly where your products are available or where to find you. 

WallDecaux and MMA Germany highlight the combination of Out of Home and Mobile marketing in new white paper

For the first time, industry representatives compile recommendations for action, case studies, and data on the effectiveness of advertising and the use of the two channels.

Berlin, November 5, 2019 - How do you combine the two fastest-growing media channels of the year*, Out of Home (OOH) and Mobile? Outdoor advertising marketer WallDecaux, the German subsidiary of JCDecaux, and the Mobile Marketing Association (MMA Germany) answer this question in the first comprehensive white paper to explore the subject. Out of Home and Mobile addresses the many possible uses and combinations of the two media. It offers practical knowledge and answers the most pressing questions of marketing managers:

Current attribution solutions ‘verging on useless’, say digital marketers – survey

August 8th 2019 – Digital marketing managers have slammed current attribution solutions as verging on useless, in a new survey commissioned by QueryClick. Unreliable or false attribution leaves almost 90% of marketers afraid to invest in activities with any kind of long-term payback because of their inability to prove the value. Fewer than one-in-seven marketers find that adjusting their marketing investments based on attribution insights delivers the predicted results. Overall, the survey reveals that marketers find current attribution insights tools are of negligible, arguably negative, value.