Social Media

4 Key Steps in Creating an Effective Social Media Marketing Strategy Raul Harman Fri, 06/14/2019 - 05:21

When talking about marketing strategies, social media platforms have become an integral channel form marketing promotions and campaigns. Nowadays, every business that operates in the online market leverages social media networks in one way or another.

That’s not surprising, considering that social media is one of the most efficient ways for companies of all sizes to promote themselves, their offers, as well as reach out to their target audience in a meaningful way. However, social media networks might be convenient and reliable for your marketing campaign, but they are in no way easy to master.

Twitter and Facebook worst channels for retail customer experience, finds research by Eptica Real Wire Wed, 05/22/2019 - 06:47

Study shows fashion and food retailers focus customer service efforts on the web

Reading, UK, 22 May 2019 – Retailers are neglecting social media when it comes to customer service, and are not listening to consumers to drive customer experience improvements, according to the 2019 Eptica Digital Trust Study.

Facebook and web lead the way for UK customer experience - email and Twitter lag behind Real Wire Thu, 03/21/2019 - 08:42

Reading, UK, 21 March 2019 – UK brands are undermining consumer trust and risking revenues by failing to deliver consistent, multichannel customer service, according to the 2019 Eptica Digital Trust Study.

While brands answered 69% of all routine queries via the web, email, Facebook and Twitter, this masked wide gaps between different brands, sectors and channels. For example, a bank took 8 days to respond to an email. One fashion retailer answered a tweet about ethical sourcing policies in 17 minutes, yet another took 50 hours.

I'm Using Twitter's New Web Interface

A week ago Twitter offered to upgrade my Twitter account (@socpub) to a new design for its Web Interface. For the most part, I've been viewing the revamped interface via the Chrome browser through a Windows 10 PC. After intense use of the new interface this past weekend, I have to say so far so good. In fact, I have no real complaints about the changes Twitter has made...which is highly unusual for me when it comes to social media.

Bryan Ruby's Last Google Post

Last weekend, I submitted my last Google+ post. From here on out, I won't be actively monitoring the platform given the expected demise of Google+. This is what I posted:

This is likely my last Google+ post but I don't plan to delete my Google+ account until February 28, 2019

Unless something significant happens, I don't plan to post again on Google+. It doesn't seem logical to invest my time and effort to post something we all know will be deleted in a couple months. I may leave a comment here or there on G+ but that's about it.

4 Important Reasons to Not Buy Facebook Likes

Facebook has been a great source for people who want to grow their business all around the world through social media. There are other mediums as well but Facebook has been the ultimate way of finding the right audience at the right time and in the right place. To build an audience on the social networking site buying can be a very great option which one won’t be able to resist. There is no doubt that everyone wants followers and likes on their pages that would help them get their audiences intrigued. This is the basic relationship building of the people with the page on Facebook.

Manage your online reputation tactics well before it’s too late

Your organization reputation is essential. It's an asset that you need to keep secure. When your online reputation gets affected, you might lose sales, customers, partners as well as employees. Not all business takes their online reputation management seriously. They don't look to check if they have positive or negative feedback in Google search results. 

How can you secure your brand reputation? The ORM (online reputation management) experts suggest that business owners should optimize their web content proactively. Also, monitor the search results on a regular basis. And when negative news pops up, businesses and organizations should be proactive to mitigate that with correct efforts and actions.

How to deal with a business blunder during real-time social media reporting?

Heading a business means handling many wanted and unwanted crises situations. While there is no way to avoid these tricky situations, the way you react to them will determine the rate of success or failure of your brand. Taking the wrong step and saying the wrong things can lead to a PR disaster. Imagine turning away your customers, alienating investors and annoying business partners with your inability to choose the right words at the right time.

In truth, PR crisis management has a lot to do with modulating your social media responses and interviews. PR nightmares can become real unless you have the right media trainers to guide you through the situation.