Social Media

Practical Approaches for Business Promotion through Social Media

Most of the individual business people are still not aware of the possibility of exploring social media for business promotion. However, many of the smart business owners are actively using social media and reaping the best results in:

  • Building loyalty and trust among the customers

  • Establishing business credibility

  • Attracting more leads and sales

  • Maintaining and ongoing relationships with the consumers online

  • Enhancing brand awareness

  • Providing instant customer support online

Do You Know the True Potential of Instagram for Social Media Marketing?

There is no exaggeration in the fact that the Internet and social media has made the world a lot smaller and brought people closer. From finding information on anything under the sun to buying things without stepping outside the house, it is all possible by virtue of the web. Today, we can access the internet not only from our desktop computers but also from mobile devices such as smartphones, tablets and such.

The rise in the use of social media and its accessibility through mobile devices have revolutionized the way business is conducted. Business owners can now promote their company on social platforms such as Instagram, which is proven to have a huge appeal among today's generation of buyers.

A Quick Guide to Achieving Stellar Results from Your Instagram Marketing Campaign

With tens of millions of photos being shared daily on Instagram, the photo- and video-sharing platform offers you a great opportunity to reach a vast audience of your current and prospective customers. However, to capture their attention and convert that attention into sales, you need to post the right content. So, what do you post?

It is essential that you think carefully about the type of content you’re going to be posting on your feed before you decide on a visual style. One way to go – the one most common – is making your products or services the focal point of your content. Alternatively, you can choose to focus on your culture and community.

How to use Facebook ads as a cost effective marketing tool? Juned Ghanchi Thu, 08/24/2017 - 17:10

As a modern-day marketer, it is easy to get lost in the hustle and bustle of marketing strategies with no clear plan of action. The ad hoc strategy of creating videos, blogs, emails, SEO, guerrilla marketing, and cold calling, with absolutely minimal connect with the prospects, never delivers optimal results.

It is essential for app developers to choose specific marketing channels for their app and then delivers consistent effort on each platform. Social media channels offer a force that connects the largest communities and individuals worldwide. Billions of people across the globe keep checking social media every day.

Report: Brand mentions on Instagram Stories vs. Snapchat among influencers Real Wire Wed, 08/09/2017 - 05:16

August 9, 2017 --- Snaplytics is a marketing platform for new social channels including Snapchat and Instagram stories. In August they will launch their Brand Listening service to analyze brands share of voice among influencers and which influencers are most active on the story based platforms.

Snaplytics analyzed over 800 influencers in depth over the last quarter, to identify how many updates contained brand mentions, which brands were being mentioned and who mentioned them on what platform. It turns out while Snapchat has had a downward going slope in terms of influencer activity Instagram Stories is gaining more and more traction, especially among larger brands.

Millennial Jack Parsons Crowned Young Digital Leader 2017

Jack Parsons, the 23 year old CEO of yourfeed, has been awarded Young Digital Leader of the Year award at a prestigious ceremony in London’s St Pancras Renaissance Hotel by Digital Leaders 100.

The judging panel was made up of esteemed digital veterans including Maggie Philbin from TeenTech, Accenture’s Emma McMuigan, Chris Yui from Uber and Jacqueline de Rojas from techUK. The winners are selected from a 50% public vote and 50% judges vote. Jack was the stand out winner.

Shining example

5 Simple Tricks and Tips for Using Instagram for Promotions

We all know that Instagram was originally intended as a photo-sharing site. Anyone can start an account to upload photos and to share it with the world. However, Instagram is not just a personal image-sharing site, but it can also be a serious business tool offering plenty of features. This articles is an attempt to offer you professional tips and tricks you can try on Instagram for ecommerce and business promotions.

As Facebook Fights Fake Accounts, Black Market Prices Go Up

NBC News recently posted an interesting article where the author notes that the spam industry follows the same Law of Supply and Demand as any capitalist-loving business does. As social networks crack down on fake accounts and fake news, the spam industry is able to charge their customers more to establish such inauthentic accounts.

Facebook shut down as many as 30,000 fake accounts in the past week — but that's unlikely to hurt the multi-million-dollar spam industry.

Hackathon in support of LGBT rights provides solutions to the problem of hate-crime data collection

Hidden as a contact within the social messaging service Snapchat, the winning concept allows users to upload images and videos, directly connecting with lawyers and activists. 

London, December 12, 2016 – LexisNexis announced the winning design of the “Hack the Change” Hackathon challenge. More than 40 coders, developers and designers were brought together over 48 hours, tasked with prototyping solutions to connect lesbian, gay, bi-sexual and transgender (LGBT+) people with those documenting and fighting discrimination.