What to Look for in an AI-Powered CRM
Not long ago, a shared spreadsheet and a few email folders were what most sales teams needed to keep track of their customers. However, the way businesses handle customer relationships is changing. These days, most firms have to deal with many touchpoints, such as email, social media, live chat and marketing automation.
They have to do all of this while clients want quick, personalized answers. In such a setting, artificial intelligence-powered customer relationship management (CRM) is increasingly keeping revenue teams organized and ahead of the game.