May 2025

Business professionals are familiar with greenwashing and social washing as ways corporations manipulate customers — whether intentionally or not — with misleading information. Since the advent of widespread artificial intelligence (AI), AI washing has become a trend. Uncover what this entails and how entities can avoid it to maintain customer loyalty.

Analytics systems powered by artificial intelligence (AI) could reshape the e-commerce sector’s traditional inventory management model, streamlining the order life cycle and preventing stockouts. Business leaders can raise their odds of success if they understand which applications are most impactful and how to navigate integration. 

AI’s Popularity in E-Commerce  

Major e-commerce platforms are experimenting with AI, creating novel opportunities for small and medium-sized businesses that cannot dedicate the time or funds to building an intelligent system from the ground up. 

If you sell a product that people usually buy once — like a wedding dress, high-end mattress or safe — you have probably wondered how to build customer loyalty when there is no obvious path to a repeat sale. It is easy to fall into the trap of thinking loyalty only matters for subscriptions or everyday items, but that is a myth.

Knowing whether leads come from targeting, word of mouth, paid ads or none of the above can be challenging. While no one-size-fits-all approach that guarantees conversions exists, there are some “secret ingredients” the most successful product advertisements share. Knowing what they are and how to use them can drive brand recognition and sales.