Real Wire

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RealWire is an award-winning online press release distribution service with over 10 years of expertise and is first choice for many of the UK’s top digital PR and internet marketing professionals. RealWire has been the UK’s leading innovator in press release distribution introducing a Social Media News Release option in 2007 and its patent pending targeting system, PRFilter, in 2010.

Latest Posts

Panasonic TOUGHBOOK named Strategic Alliances Reseller Partner of the Year at 2019 SOTI Partner Awards

BRACKNELL, UK. 22nd October 2019 – Panasonic TOUGHBOOK has been named by SOTI, the world’s most trusted provider of mobile and IoT management solutions, as its Strategic Alliances Reseller Partner of the Year at the 2019 SOTI Partner Awards.

As high street shops close, retailers also fail to control online customer churn

London, UK, 22nd October, 2019: A recent survey of 500 retailers sponsored by Eggplant, the digital experience specialist, revealed the pressures facing online digital teams in advance of busy retail season. While 92% of digital teams are focused on business outcomes and an omnichannel experience that delights, 60% fail to measure customer churn - even though around one in three (30%) have an average drop off rate of 50% or more on online properties.

This follows recent reports that nearly 3,000 shops shut on UK high streets in the first half of this year and in July the proportion of all shops that are empty reached 10.3%, its highest level since January 2015.

Fraud alert: Popular video app Snaptube needs careful watching

London, October 17th, 2019 – Snaptube, a popular Android smartphone video app which claims some 40 million users, has been caught making millions of suspicious transactions without the knowledge of its users. The Snaptube app features the same piece of developer software code, Mango SDK, that was at the center of the Vidmate expose earlier this year - when another popular video app from a Chinese developer was found to be conducting mass scale advertising and premium services’ subscription fraud. Snaptube also displays a common traffic pattern and similar URLs and domains as those reported with Vidmate.

Six Seasonal Subjects for Retail Marketers

A Christmas Guide to Smart Marketing Tactics from Go Inspire Group

(Leicester, 17 October 2019) As the 2019 run-up to Christmas gains momentum for retailers, marketing professionals are faced with an unusually difficult environment. Political uncertainties are likely to affect consumer spending during this all-important time of year for retail annual profitability. On top of this, murmurings about the threat of a global recession may also suppress the usual seasonal generosity of gift-giving.

Cornerstone OnDemand Holds Strategic Leader Position For Fifth Consecutive Year in Fosway 9-Grid™ for Talent Management

London – 17 October 2019 – Cornerstone OnDemand, Inc. (NASDAQ: CSOD), a global leader in cloud-based learning, talent management and emerging talent experience software, today has been recognised for the fifth year running as a Strategic Leader in the October 2019 Fosway 9-Grid™ for Talent Management.

Cornerstone OnDemand also features in the new 2019 Fosway 9-Grid™ for Cloud HCM, maintaining its position as Core Challenger with a strong future trajectory.

German software USU Valuemation classified as a "Leader" by American analysts Real Wire Wed, 10/16/2019 - 05:19

Möglingen, Germany, October 16, 2019 – USU was among the selected companies that Forrester Research, the American analyst firm, has invited to participate in The Forrester Wave™: Enterprise Service Management, Q4 2019. USU Valuemation was ranked in the highest possible category as a “Leader”.

ThoughtRiver’s AI platform powers PwC’s New Law Offering Real Wire Wed, 10/16/2019 - 05:16

·         PwC to enter LawTech in collaboration with ThoughtRiver

·         First product to launch in Q1 of 2020

·         Internal tests show time savings of 1/3 for general counsels

London, UK. 16 October, 2019: ThoughtRiver, the market leader in intelligent legal pre-screening, has announced that its core platform, which standardises the interpretation and review of legal contracts, is to be used in a broader technology play that represents a significant investment by PwC.

techUK launches study asking, “What does B2B Tech Sales need from Marketing in 2020?” Real Wire Wed, 10/16/2019 - 05:06

Take part in the survey here: https://www.surveymonkey.co.uk/r/b2btechsales

London 16 October, 2019: techUK, Champion Communications and Pure Potential have partnered to launch a study investigating the ways in which marketing can be of greater value to sales and business development in business-to-business technology companies. The first part of this research is a survey of business development executives, to develop a greater understanding of what sales teams really need from marketing to enable them to complete their jobs more effectively. This will be followed by a report and a series of workshops to explore the findings.

Trusted Computing Group accelerates cybersecurity innovation as world enters IoT era

Toronto, Canada, October 15, 2019 – Following 20 years of innovation and adoption of trusted computing standards and specifications, Trusted Computing Group is commemorating its 20th year anniversary whilst planning for the most critical time of all, the Internet of Things (IoT) era.

Celebrating its 20th anniversary at its Annual Members Meeting in Toronto, Canada, over 100 Trusted Computing Group member organizations are gathering to reflect on the critical progress TCG has made in improving secure computing across the world whilst identifying areas which need more action.

2020 State of Tech Spend Report from Flexera shows IT Executives struggle to gain cost visibility and manage spend effectively Real Wire Tue, 10/15/2019 - 07:46

Study Shows Significant Opportunity for Companies to Manage IT Spend and Re-Invest Savings in Digital Transformation

Maidenhead, UK – October 15, 2019 – Flexera, the company that helps organisations realise technology’s power to accelerate their business, announces the findings of the Flexera 2020 State of Tech Spend Report. The first annual Flexera 2020 State of Tech Spend Report provides insight into current and future technology spend from the perspective of enterprise CIOs and IT executives. The report highlights how companies are shifting spending to support their critical IT initiatives, how they’re tracking and managing IT spend, and the challenges they face in optimising spend.