Real Wire

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About

RealWire is an award-winning online press release distribution service with over 10 years of expertise and is first choice for many of the UK’s top digital PR and internet marketing professionals. RealWire has been the UK’s leading innovator in press release distribution introducing a Social Media News Release option in 2007 and its patent pending targeting system, PRFilter, in 2010.

Latest Posts

Shift to Technology Platforms and Social Commerce Transforms the Digital Commerce M&A Deal Mix, Reveals Hampleton Partners’ Research Reports

London, UK – 13 August 2019. The growth of M&A activity in the ‘platform economy’ and in social commerce are two of the biggest trends identified in the latest E-Commerce and Digital Marketing M&A Market Reports from Hampleton Partners, the international technology mergers and acquisitions advisor. 

Transaction volume for the digital marketing sector has remained stable since 2011, but in the first half of 2019, marketing application software received more M&A attention, with 95 deals inked and disclosed deal value of $2.06bn, versus 67 deals and deal value of $1.4bn for digital agencies & marketing services providers. 

Current attribution solutions ‘verging on useless’, say digital marketers – survey

August 8th 2019 – Digital marketing managers have slammed current attribution solutions as verging on useless, in a new survey commissioned by QueryClick. Unreliable or false attribution leaves almost 90% of marketers afraid to invest in activities with any kind of long-term payback because of their inability to prove the value. Fewer than one-in-seven marketers find that adjusting their marketing investments based on attribution insights delivers the predicted results. Overall, the survey reveals that marketers find current attribution insights tools are of negligible, arguably negative, value.

Carbon Black Threat Analysis Unit (TAU) Uncovers Significant Evolution of Popular Cryptomining Campaign Affecting More than 500,000 Computers

Dubbed “Access Mining,” TAU’s discovery demonstrates how cryptomining malware has been enhanced to steal system access information for possible sale on the dark web.

By some estimates, attackers could theoretically pull in $1.6 million annually by leveraging this attack model, which began about two years ago due to cryptocurrency market fluctuations and high availability of open source attack tools.

Reading, UK – 7th August 2019 -- Carbon Black (NASDAQ: CBLK), a leader in cloud-native endpoint protection, today released a threat report outlining how a well-known cryptomining campaign has been enhanced to steal system access information for possible sale on the dark web.

ShieldIO announces Secure Autonomous Drivers to run real-time search and mathematics on encrypted data, without the need to decrypt

ShieldIO awarded Startup Company of the Year by Enterprise Security Magazine for its advanced encryption solutions enabling Cyber-Resilience at the core of organisations’ data

ShieldIO, the leading provider of real-time homomorphic encryption for today’s data-centric applications, has announced the availability of its Secure Autonomous Drivers. 

ShieldIO Secure Autonomous Drivers enable organisations of any size to overcome one of the biggest barriers to cloud adoption: securing data while maintaining its full use. Lack of Cyber Resiliency is now at the forefront of data owners’ minds. Using ShieldIO’s Data-Centric approach to encryption, these fears can be alleviated without compromising data usability.

HomeGrid Forum lays out roadmap for a secure wireless connected future with Light Communication

Ahead of DEF CON 27, HomeGrid Forum announces it is working on the certification for Visible Light Communication (VLC) and, more broadly, Light Communication (LC)

Las Vegas, USA, 7th August 2019: The Visible Light Communication (VLC) industry is growing at a rapid rate and is set to exceed ten billion devices by 2023, according to HomeGrid Forum President Dr Len Dauphinee. Today, Dr Dauphinee laid out a roadmap of the future of VLC and its role alongside G.hn in promoting a secure wireless environment. 

Irish Woman Wins Australian Top Women in Tech Award

Dublin & Sydney, 6th August 2019: ConX, a platform connecting contractors in the construction industry, co-founded and headed by Irish entrepreneur Annie Slattery, scooped Australia’s top award for ‘Women in Tech’ start-ups.

Annie Slattery, an entrepreneur originally from Clontarf in Dublin, launched ConX in 2014, to digitally transform how construction contractors find and win work. The top award was part of a pitch competition in the wake of the largest women technologists’ conference, the Grace Hopper Celebration, Hopper Down Under held in Australia for the first time earlier this week.

REaD Group and Marie Curie Celebrate Award Success with Multi Award-Winning Insight Project

But the real winner is data

London, 5 August 2019 – Marketing data and insight agency REaD Group has further cemented its success in data-driven and insight marketing after winning a number of awards at two separate industry events, and being shortlisted for a further three categories in a third.

Alongside Marie Curie, REaD Group was named as winner of the Best Use of Insight Award at the IoF National Fundraising Awards on 2nd July for the Big SHIFT project. The National Fundraising Awards celebrate the very best in fundraising and are a unique opportunity to showcase excellence in the charity fundraising sector.

Carbon Black Proposes Updated Cybersecurity Kill Chain Model to Help Defenders Stay Ahead of Modern Attacks

New “Cognitive Attack Loop” helps defenders better understand modern cybercriminal cognitions via an attack cycle comprising three distinct phases

Reading, UK. 31st July 2019 — Carbon Black (NASDAQ: CBLK), a leader in cloud-native endpoint protection today released a ground-breaking white paper that proposes an updated cybersecurity kill chain model to help defenders stay ahead of evolving cyberattacks.

The paper, “Cognitions of a Cybercriminal: Introducing the Cognitive Attack Loop and the 3 Phases of Cybercriminal Behaviour,” delves into the various ways cybercriminals have evolved in recent years and offers specific guidelines for CISOs and security professionals to help manage risk. 

New study: How disposable technology will re-define the payments value chain?

The study, authored by Tribe Payments, unpacks what is meant by modular technology and how it is set to transform the payment industry

London, 31st July 2019 — Tribe Payments, a team of industry experts dedicated to delivering the future of payments, has published a study on the effect of disposable technology on payments. The paper looks at the common use of modular technology by fintechs, and how legacy players without it are struggling to keep pace.