Content Management

Is your PHP e-commerce site doing well enough? The SEO factors you should prioritize to boost conversions

The presence of numerous website builders and CMS platform options makes setting up a store online a lot easier than it was before. Therefore, we see a lot of new spicks and span new e-commerce stores with a wide array of products but no customers. Many business owners are often too quick to blame their website template and core code for the lack of traffic. Nonetheless, how responsible can your code infrastructure be if several other stores are using the same code type or the same template?

Re-Energize Your Intranet News

The modern workplace is undergoing a drastic transformation in terms of technological advancements and changing work culture. This has resulted in companies across the globe discovering new ways to collaborate and communicate with their employees, using Intranet software as a social tool to reengage end-users. One of the best ways to engage, inform and empower your employees in the workplace is by providing content that is genuinely interesting, with topics that truly resonate with your end users -  which is why your Intranet News is the cornerstone of your company intranet.

How to leverage your location for increasing your online visibility?

Imagine, you live in a small city, and your business only caters to the few thousand residents, who live there. The additional customers are the occasional passersby. With the increasing number of global companies coming into town, it might be difficult for you to hold onto your customer base. The era of online marketing has made it difficult for the local businesses, who do not know how to utilize search engine optimization and search engine marketing techniques to their benefit.

10 Reasons Why You Should Hire Content Writing Services for Your Business

Content writing companies have been in existence for many years. However, their reach has only become global in the last few years. Businesses of different sizes can now utilize the intent as a means of gaining exposure more than ever. However, with millions of businesses popping up on the search engines, you need to find a way of outshining your competitors. Copywriting services can provide you with the content that you need to have an online presence and reach.

5 Important Benefits of Hiring an SEO Agency for Your Business

If you have a business but have no idea about SEO strategies that work, then you should consider hiring an SEO agency. It is important for you to carry out a lot of research before you hire any of these businesses to enable you to make the right choice. With the right company, you will get a higher ranking spot on Google and your company website will get more visitors and actual clients. Here are the benefits of hiring a good SEO firm.

SEO will improve your website

Draw inspiration from your competitors to know what they are doing and emulate it for SEO success

Visibility is indeed vital for getting a toehold when launching SEO campaign, but that is all you can expect from it. Visibility alone does not help the campaign to gain momentum and push it in the right direction. To drive the SEO campaign successfully towards the marketing goals you have to create quality content that result in engagement and sharing.

Optimizing techniques of WordPress websites that gives better SEO results

Visibility matters most to get a toehold in online marketing, but success depends on proper optimization of websites. This is true for WordPress websites too, which are SEO friendly right from birth.  Choosing WordPress for creating websites does not only result in stunning sites but also allow marketers to leverage it for maximum SEO gains.

15 Years of WordPress

Appropriately, for the wildly popular CMS, it all started with a blog post. Way back in January 2003, Matt Mullenweg, the co-creator of WordPress, wrote a short blog on his website, lamenting the lack of updates from his preferred blogging software, b2/cafelog.

Despite becoming increasingly popular since its release in 2001, b2/cafelog’s developer stopped maintaining the software in 2002, seemingly disappearing completely from all community forums.

Google’s SEO Tools: The Best Way to Understand the Search Engine

Google has always been experimenting with its search algorithms; however, amid all the secrecy, it has always taken the user experience as its top priority. Each algorithm change has taken the SEO professionals a bit further in achieving better search ranking. It all depends on your ability to discover the ways that Google employs while evaluating a website.