Content Management

The Importance of Design in Storytelling

Storytelling is in our genes. It’s how we share experiences with others, as we all have similar yet different stories to tell – common ground for understanding each other and forging meaningful bonds and connections. 

Because of these reasons, storytelling has been a part of branding for decades but started gaining true recognition with the advancement of technology and the internet as well as with inbound marketing taking over. It’s what made design matter even more, helping the business create a unique story, with your customers and your own brand being the main characters.  

Episerver named a challenger in Gartner Magic Quadrant for digital commerce

London, UK Sept. 17, 2019 – Just one-in-five online consumers (20 percent) say all of their online purchases are pre-planned according a global survey from Episerver™. Companies offering frictionless experiences for both consumers and business buyers on the web stand the best chance of giving visitors, who were just planning to browse, a reason to order. The data indicates many factors can, however, stop the sale whether it is inadequate content or commerce functionality, a lack of personalization or insufficient product search – requiring organizations to prioritize digital experience technologies helping the end-user experience, not hurting it.

TrustArc research highlights privacy attitudes one-year after the GDPR enforcement date

More than one third of adults trust companies and organisations with their personal data more since GDPR came into effect, but only one quarter are confident they can tell if a company or organisation is GDPR Compliant

LONDON - 23 May 2019 - TrustArc, a leading data privacy management company, today announced new findings from an online study conducted by Ipsos MORI, a global research and consulting firm, on behalf of TrustArc. The survey polled individuals aged 16-75 in the UK about a number of issues surrounding the EU General Data Protection Regulation (GDPR) one year since it went into effect on 25 May 2018.

Why Your Landing Page Isn't Converting — and How to Fix It

You've put hours into your web design, and your landing page seems to have everything in order. However, people are bouncing away without converting into customers. There are many possible reasons why your landing page is not working the way it should, and thankfully, there are remedies.

Around 80 percent of marketers archive their conversion rate optimization results so they can measure progress over time. If you aren't tracking this, start keeping the data today so you can see what tactics work and what needs adjusting. That way, you can avoid constantly doing something that's not working.

New Study Reveals Positive Impact of Page Speed on Google Rankings

San Mateo, May 16, 2019 - Websites that rank higher on Google tend to load faster and provide a smoother user experience on mobile according to a new Searchmetrics study conducted using Google’s open-source website auditing tool, Google Lighthouse[1]. And higher ranking sites in general are more likely to use modern web technologies such as next-generation image formats and the newer, faster HTTP/2 web protocol.  

Boye 19 Brooklyn: The Digital Leadership Conference

It has been a couple years since I personally promoted a conference through my websites and perhaps even longer since I've attended a conference. This was not an intentional decision by me but simply a recognition that in the past couple years I didn't find a conference I found worthy to promote. After awhile talks covering topics such as content management, digital strategy, and collaboration become noise so over time my interest in conferences waned. Then all that changed last week when Janus Boye contacted me to remind me that's he's rebooted his company and bringing his conference back to the USA.

7 Sticky Navbars Your Site Is Begging For

One trend that's been gaining momentum in recent months is the sticky navigation bar. A sticky navbar follows the user as they scroll down your page, making it easy to move to any area of your site without the need to scroll back to the top.

You have just a few seconds to make a good first impression on site visitors. If your navigation bar is easy to find and intuitive, people are more likely to form a positive image of your brand. One user experience (UX) study showed fixed navbars reduce browsing by 22 percent.

Wikipedia and YouTube Dominate Search Results Globally, a New Study Finds

San Mateo, February 28, 2019 - Wikipedia retains its crown as the most visible website in Google search results globally based on its performance in organic search in ten countries, including the United States, UK, Germany and France. Second comes YouTube, which also saw the biggest absolute improvement in search performance over the whole of 2018 in all the countries analyzed.