Social Media

How to promote your WordPress blog through Instagram?

Modern life cannot thrive without the use of internet now. The dependency we have on the internet today cannot be emphasized enough. From social media to networking to emails, the internet has influenced our lives in a way that is undeniable. Every day with newer technological advancement, it can be said that this trend is here to stay and is only going to increase over time. The advent of the internet in our lives has also given the common man a chance to upgrade his chances of advancement and connectivity with the rest of the world at free of cost and from the comfort of his home.

Mobile Video Index: Facebook Video is Poised to Overtake YouTube RealWire Mon, 02/26/2018 - 04:54

REDWOOD CITY, Calif – February 26 2018 – Openwave Mobility, the market leader in mobile video traffic management solutions today released the latest findings from its Mobile Video Index (MVI). This is the second edition of the MVI, a regular analysis of traffic data aggregated from live deployments in over 30 mobile operators. The study found that while YouTube remains the most popular for mobile video, Facebook is rapidly closing the gap in some markets – and has even overtaken YouTube in others.

Divided we fall Chris Graham Thu, 02/22/2018 - 06:22

Social media is the perfect platform for turning important discussions into shallow memes. A place where we all live in echo chambers, the cliquiest of all cliques.

In November 2017 Sean Parker, co-founder of Facebook, admitted:

Snapchat VS Instagram – Which Stories Are Better For Boosting Business?

In 2013, Snapchat introduced Stories as a new form of ephemeral content which instantly appealed to a younger audience. Three years later, Instagram followed with its own version of Stories, not so different from Snapchat’s version. However, in a year Stories boosted Instagram’s audience and became a big competition to Snapchat. The most important things you should be asking yourself is how does this affect brands and marketers, and what is the best way to reap the benefits from both platforms.

UK customer experience worsening as social media performance slumps

Reading, 1 November 2017, UK brands are struggling to cope with a rising volume of queries and growing consumer expectations, according to the Eptica Multichannel Customer Conversation Study, which was released today. The 100 UK companies surveyed could only answer 44% of routine questions asked on the web, email, Twitter and Facebook, down from 49% in 2016.

Building A Successful B2B Social Media Marketing Campaign Guest Author Mon, 10/30/2017 - 06:27

If you are asked to think about a page/profile that is very successful on social media, you will hardly think of a Business to Business (B2B) company. This is because Business to Customer (B2C) companies have understood much more quickly the importance of this medium as a digital marketing strategy and dominated the market. But it is foolish to think that social networking is only about talking to end consumers.

Female Political Journalists Impacted by Twitter Gender Glass Ceiling

Lissted, the influencer discovery and real-time Twitter filtering platform, has published in-depth research into the comparative retweet performance of male and female UK politics journalists during the 2017 General Election campaign period.

The research found male UK politics journalists received 4.3x more retweets from influential Twitter users compared to their female colleagues, and 4.9x more retweets from Twitter users as a whole.

The disparity was due to a combination of four main factors (relative importance in brackets):

Infographic: Brands Failing to Deliver on Chat Customer Experience

Reading, UK – Consumers increasingly want to use chat for customer service – but companies are failing to meet their changing expectations. Nearly three quarters (72%) of consumers say a good chat experience will make them more loyal – however only 15% say they are always happy with the service they receive. These are amongst the headline findings of the Eptica 2017 UK Chat Study, released today.

Practical Approaches for Business Promotion through Social Media

Most of the individual business people are still not aware of the possibility of exploring social media for business promotion. However, many of the smart business owners are actively using social media and reaping the best results in:

  • Building loyalty and trust among the customers

  • Establishing business credibility

  • Attracting more leads and sales

  • Maintaining and ongoing relationships with the consumers online

  • Enhancing brand awareness

Do You Know the True Potential of Instagram for Social Media Marketing?

There is no exaggeration in the fact that the Internet and social media has made the world a lot smaller and brought people closer. From finding information on anything under the sun to buying things without stepping outside the house, it is all possible by virtue of the web. Today, we can access the internet not only from our desktop computers but also from mobile devices such as smartphones, tablets and such.