Social Media

Infographic: Brands Failing to Deliver on Chat Customer Experience RealWire Wed, 09/27/2017 - 19:30

Reading, UK – Consumers increasingly want to use chat for customer service – but companies are failing to meet their changing expectations. Nearly three quarters (72%) of consumers say a good chat experience will make them more loyal – however only 15% say they are always happy with the service they receive. These are amongst the headline findings of the Eptica 2017 UK Chat Study, released today.

Practical Approaches for Business Promotion through Social Media Isabella Rossellini Mon, 09/18/2017 - 16:21

Most of the individual business people are still not aware of the possibility of exploring social media for business promotion. However, many of the smart business owners are actively using social media and reaping the best results in:

  • Building loyalty and trust among the customers

  • Establishing business credibility

  • Attracting more leads and sales

  • Maintaining and ongoing relationships with the consumers online

  • Enhancing brand awareness

Do You Know the True Potential of Instagram for Social Media Marketing? Walter Moore Sat, 09/09/2017 - 10:53

There is no exaggeration in the fact that the Internet and social media has made the world a lot smaller and brought people closer. From finding information on anything under the sun to buying things without stepping outside the house, it is all possible by virtue of the web. Today, we can access the internet not only from our desktop computers but also from mobile devices such as smartphones, tablets and such.

A Quick Guide to Achieving Stellar Results from Your Instagram Marketing Campaign Terry Godier Mon, 09/04/2017 - 07:58

With tens of millions of photos being shared daily on Instagram, the photo- and video-sharing platform offers you a great opportunity to reach a vast audience of your current and prospective customers. However, to capture their attention and convert that attention into sales, you need to post the right content. So, what do you post?

Report: Brand mentions on Instagram Stories vs. Snapchat among influencers RealWire Wed, 08/09/2017 - 05:16

August 9, 2017 --- Snaplytics is a marketing platform for new social channels including Snapchat and Instagram stories. In August they will launch their Brand Listening service to analyze brands share of voice among influencers and which influencers are most active on the story based platforms.

Millennial Jack Parsons Crowned Young Digital Leader 2017 RealWire Fri, 06/23/2017 - 12:29

Jack Parsons, the 23 year old CEO of yourfeed, has been awarded Young Digital Leader of the Year award at a prestigious ceremony in London’s St Pancras Renaissance Hotel by Digital Leaders 100.

The judging panel was made up of esteemed digital veterans including Maggie Philbin from TeenTech, Accenture’s Emma McMuigan, Chris Yui from Uber and Jacqueline de Rojas from techUK. The winners are selected from a 50% public vote and 50% judges vote. Jack was the stand out winner.

Shining example

5 Simple Tricks and Tips for Using Instagram for Promotions Walter Moore Wed, 05/31/2017 - 06:14

We all know that Instagram was originally intended as a photo-sharing site. Anyone can start an account to upload photos and to share it with the world. However, Instagram is not just a personal image-sharing site, but it can also be a serious business tool offering plenty of features. This articles is an attempt to offer you professional tips and tricks you can try on Instagram for ecommerce and business promotions.

As Facebook Fights Fake Accounts, Black Market Prices Go Up Bryan Ruby Tue, 04/18/2017 - 06:58

NBC News recently posted an interesting article where the author notes that the spam industry follows the same Law of Supply and Demand as any capitalist-loving business does. As social networks crack down on fake accounts and fake news, the spam industry is able to charge their customers more to establish such inauthentic accounts.

Hackathon in support of LGBT rights provides solutions to the problem of hate-crime data collection RealWire Mon, 12/12/2016 - 17:46

Hidden as a contact within the social messaging service Snapchat, the winning concept allows users to upload images and videos, directly connecting with lawyers and activists. 

London, December 12, 2016 – LexisNexis announced the winning design of the “Hack the Change” Hackathon challenge. More than 40 coders, developers and designers were brought together over 48 hours, tasked with prototyping solutions to connect lesbian, gay, bi-sexual and transgender (LGBT+) people with those documenting and fighting discrimination.

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