Why Making Your Business Eco-Friendly Is Not Just Good for the Environment But Also Your Wallet

Environmentally or eco-friendly practices are vital to success in today’s business world, and not just because consumers demand it. Yes, people love to know they’re doing business with a green, morally acceptable organization, but it’s also about sustainability and efficiency.

Adopting an eco-friendly culture will provide many benefits, bigger and better than positive PR. Here are six of the most pertinent rewards a business will receive from going green.

Kentico Plants a Tree for Every Bug Found by Their Clients

Nashua, New Hampshire, USA – Kentico Software (http://www.kentico.com), the Web content management system vendor, announced the re-launch of their Trees for Bugs initiative. Company employees will plant a tree for every software bug reported in each latest version of Kentico CMS for ASP.NET.  The company also promises to fix all reported bugs within 7 days.

Trees for bugs logo”I’m proud to say that although our product gets more complex, we are constantly eliminating the number of bugs in new versions. We have also been successful to keep our promise and comply with the 7 days bug fixing policy since its announcement back in 2009.” said Martin Hejtmanek, CTO at Kentico Software. “Our efforts became an indivisible part of Kentico's commitment to deliver a stable platform for managing websites, on-line stores and social networks.”

“Kentico has always been committed to provide high-quality user experience to our customers and partners. While we test our software extensively, it’s important to make sure that we encourage our customers to report any bugs they find. Based on the feedback on our initial program, which was only related to the 4.1 version of Kentico CMS, we decided to keep it for all upcoming CMS versions, starting with the current 5.5 R2 release,” said Petr Passinger, PR Manager at Kentico Software. “From now on, we will plant a tree for every bug found in each latest version of Kentico CMS.“

The Trees for Bugs initiative is well explained in the following one and half minute animated video:

The current number of bugs, and therefore the number of trees that will be planted, can be seen at the re-designed Trees for Bugs website: http://trees.kentico.com.
The homepage of the Trees for Bugs website shows a graph that represents distribution of bugs/trees between individual development teams. With almost 6,000 active customers in 84 countries, the website provides country standings in the “Bug-Finding” discipline.

Each planted tree is dedicated to the person who reported the bug and labeled with their name. The tree is also listed in the tree gallery and its location is marked on a map.