New Research: Financial Services Brands Can Win in Google Searches by Targeting ‘Direct Answers’

San Mateo, July 31, 2018 - Financial services companies looking to boost their online brand and traffic should focus on winning the prime place in Google search results called Direct Answers, new research from SEO and content marketing firm Searchmetrics reveals. Brands such as Bankrate.com, Investopedia.com and Wellsfargo.com are already successfully doing this.

5 Important Things to Consider before Hiring an SEO Company

It’s no doubt that everything is currently being done from the comfort of your home over the internet. This has been made easier by technology. The same has affected how people do their research or even how people shop. You can now do all your shopping online and get it delivered to you. In this regard, companies need techniques to get a hold of all customers, including those that shop online. Search engine optimization is the new way of attracting consumers to your business. This is possible if you have a website. If you can influence a large number of online consumers, you will build your foundation as the most searched for the website on Google or any other platform.

Episerver Named a Visionary in the 2018 Gartner Magic Quadrant for Personalisation Engines

London, UK – July 30, 2018 -- Episerver, the company transforming digital experiences, today announced its recognition as a Visionary in Gartner’s 2018 “Magic Quadrant for Personalisation Engines.”[1] Gartner analysed Episerver among 17 other vendors. The company was placed the furthest on the completeness of vision axis overall. The report, which is the first of its kind from Gartner, states that “marketing leaders can use this research to identify and evaluate personalisation solutions suited to their goals.”

Bluehost or HostGator: Which one is the right choice for your WordPress site?

Hundreds of web hosting providers compete to offer the best hosting services for WordPress. It makes picking the right one for your site challenging unless you are sticking to the most famous names of the hosting world. Bluehost and HostGator are the two top favorites among website owners and blog managers around the globe. In fact, two of the biggest names belong to the same mother company. Most of their services are comparable, but there are a few distinctions that set their services apart. Learning more about the points of difference between their terms and quality of service will help you make the right choice.

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Great Intranet Integrations That Help Boost Internal Comms

Employee communication can have a drastic impact on the bottom line of every company.   The Society For Human Resource Management (SCHRM) has found that most businesses are losing hundreds of thousands, even millions of dollars every year because of poor company communication methods, resulting in a loss of productivity and overall efficiency within organisations.  

How to become a winning bidder in live online auctions

Auctions provide a level playing field to buyers and sellers alike with a fair amount of transparency in the process thereby creating a win-win situation for both. That is the primary reason why auctions are among the most trusted marketing channels that have lived for more than 2500 years. The first auction happened in Greece around 500 BC where they sold young girls as brides. Since then, auctions have become a part of human civilization and evolved as civilization progressed.  Interestingly, the evolution of auction as a marketing channel has transformed it into a platform for creating a virtual marketplace by using technology. Online sales have turned out to be a boon for many industries especially the real estate sector.