Marketing

Marketing Meets KonMari: Sparking Joy Amidst Information Silos and Tool Tangles

TV show host Marie Kondo is hard not to like. As the planet’s foremost tidying expert, she gracefully applies her KonMari Method to rid lives of clutter and create happier existences from clarity. When it comes to technology, marketing and digital companies could use her. Today, there are thousands of marketing solutions, and at times, any agency, web dev or design shop can feel as if they own them all.

This, in the words of Ms. Kondo, does not “spark joy.”

What an ideal Reputation Management Software looks like

Reputation management is becoming more important now than ever before. The easy access to social media as a communication tool and vehicle to share opinions make it straightforward for customers to give their feedback.

90% of consumers agree that positive reviews influence their purchasing decision according to a survey by Marketing Land. While this is good news in one way, it is also bad in several ways. One negative review of your product or service can quickly tarnish your image as a business. 

How to Celebrate Your Company's Milestones

You've worked hard to make your company the success it is today. Those little and big milestones are worth celebrating. However, knowing you've hit a milestone, and coming up with unique ways of marking the occasion, are two different things.

According to the U.S. government, about 50 percent of businesses fail by year five and 70 percent by year 10. Even making it through your first year is something to celebrate. Some of the milestones you should revel in are the number of years in business, meeting big goals, awards and accolades. Use any excuse to have a party.

NetComm wins Edison Award for Best Telecom Marketing for 5G Fixed Wireless Self-Install campaign

9th April 2019: NetComm has won the highly prestigious Commsday 2019 Edison Award for Best Telecom Marketing Initiative for its 5G Fixed Wireless Self-install campaign launched at Mobile World Congress in Barcelona earlier this year.

Beating off competition from other nominees including SingTel backed Optus, Superloop and Aussie Broadband the Edison Award judges gave NetComm the hotly contested award due to the excellence of its campaign in delivering global awareness amongst network operators of the 5G Fixed Wireless Self-install product.

New Study: 34% of Traffic and 28% of Orders for Large Online Fashion Retail Brands Come Directly from Search and Social

Facebook and Instagram generate majority of sales coming directly from paid social

34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites including Google and Facebook, new global research suggests. Of all traffic arriving directly from paid social, 80% is from Facebook and Instagram.

And the data suggests mobile phones dominate: 76% of all traffic, 64% of all orders and 59% of the total order value for large enterprise fashion ecommerce brands comes from smartphones.

CleverTouch Marketing named B2B Marketing’s MarTech Consultancy of the Year

  • Hampshire-based Marketing Technology Consultancy continues 10th anniversary celebrations with two nationally recognised awards in two months

Alresford, UK, March 27th, 2019 – CleverTouch Marketing, Europe’s leading Marketing Technology consulting and service provider, today announced that it was named MarTech Consultancy or Integrator of the Year at the inaugural 2019 MarTech Awards, hosted by leading resource provider B2B Marketing.

The award celebrates CleverTouch Marketing’s consultancy work for over 400 customers –– in particular the deployment and ongoing management of Marketing Automation for global IT services and solutions enterprise provider, Fujitsu.

Winners Announced at 2019 Influencer Marketing Awards

Over 270 attended the inaugural awards ceremony

Wednesday 27th March 2019: The Influencer Marketing Awards, championing the very best influencer marketing campaigns of the last year, has announced its winners in London. With senior representatives from the industry's leading agencies, brands, influencers and technologies in attendance at the Sheraton Grand, the winners of all 24 categories were celebrated on Tuesday night; with the Grand Prix award being awarded to MSL UK & Renault’s year-long ‘#BehindCarDoors’ campaign.

How To Create Great Brand Merchandise

Brand merchandise is the essence of marketing. Not only is this a great way to promote your business and get your name out there, but it’s also a great way to make some money. Regardless of what kind of business you’re in, brand merchandise is your key to showing off your creativity and creating something amazing. Of course, to create amazing brand merchandise that will sell, you’ll need to know how.

Marketing Intelligence Platform Admetrics Introduces Always-On Experimentation With Quantify

Frankfurt, 13 March 2019: The Marketing Intelligence Platform Admetrics, that supports advertisers with actionable insights for cross channel campaign optimization, today announced the release of their latest product. Quantify, a fully automated experimentation engine, allows marketing teams to switch to an agile “always-on experimentation” process that amplifies continuous testing and campaign optimization.

5 Tools for Analyzing the Market When Expanding Your Business

All data is valuable, yet some data is more valuable than the other. Joke aside, this maxim is well-known in the marketing world.

Without the means to abstract data marketers wouldn’t be able to tell precisely which marketing strategy is actually working and which one is not; the same way a doctor can’t properly diagnose a patient without having sufficient information.