Marketing

Research Shows Channel Trust Issues Impact Commercial Opportunities

Reading, UK - 12 June, 2017 - Independent research recently conducted on behalf of Zyme, the market leader in the rapidly growing discipline of channel data management (CDM), has highlighted that 80% of consumer electronics manufacturers believe they have lost commercial opportunities because of limitations in their ability to collect and analyse channel data. Of equal concern is that 43% said they have shared data with the board in which they are not completely confident.

RiskIQ Researchers Identify New Threat Actor NoTrove Delivering Millions of Scam Ads

London, UK – 26 April, 2017 – Earlier this year, RiskIQ, the leader in digital threat management, reported an eight-fold increase in internet scam incidents that deny the $83 billion digital advertising industry millions of dollars. Now, researchers at RiskIQ have identified NoTrove, a newly discovered and major threat actor that is delivering millions of scam ads that threaten consumers and further undermine the digital advertising industry.

McKinsey Research: Only 15% of retailers surveyed have a fully implemented Personalized Marketing Initiative

New York – April 25, 2017 – Periscope® By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve sustainable revenue growth, today announced the findings of research it carried-out at the 2017 World Retail Congress (WRC) looking at retailers’ implementation and attitudes towards personalized marketing.

What Does the Future Hold for Mobile App Marketing And Mobile Advertising? Ritesh Patil Thu, 04/13/2017 - 01:24

Smartphones have changed our lives in a big way and mobile applications have become an important part of our work. Smartphone industry and mobile application industry have witnessed a huge increase in the usage of the mobile devices and mobile applications, respectively. And, the number of users are expected to rise each passing day. The usage of mobile applications has made people rethink about how they operate and interact.

5 Top Mobile Marketing Trends for 2017 Andrew Gazdecki Mon, 01/23/2017 - 06:46

We’re only a few weeks into 2017, so it is natural to ponder what the new year will bring. For many industries, it’s uncertain what the future holds. For marketing, however, it is clear cut. Based on the last half of 2016, companies have shifted their focus and begun taking advantage of powerful technologies that had largely been ignored (even though customers use them every day). In 2017, mobile marketing will rise to the top.

Pay-for-Pounds Contests Prompting Workplace Weight Loss

Four Key Marketing Strategies Helping Business Groups of all Sizes ‘"Diet for Dollars" to Boost Bottom Lines as Innovative Workplace Wellness Approach

While the modern-day workplace is rife with technology and other advancements that have made it more efficient, productive and profitable from a business standpoint, it seems much of that progress is having an adverse effect on the collective waistline—and well-being in general—of America’s workforce.

How to Market Your Business App Almost for Free Sahil Patel Tue, 11/29/2016 - 06:46

Today, companies require marketing budgets as much as the cost of the whole manufacturing process. They pay media and marketing companies so much money that the MRP of the product could be many folds higher than the original manufacturing cost.

But, in today’s technologically advanced world, many ways have emerged to market your product almost for free of cost and having a really big impact compared to the high-budgeted marketing campaigns.

1. Social Media