Marketing

10 Questions to Ask an Internet Marketing Agency Before Engaging

Strategizing and executing Internet marketing campaigns require specialized expertise and hours of effort. Unless your company has the knowledge, skills, tools and time to handle all of your digital marketing efforts, you’ll need the assistance of a digital marketing firm.

But how can you know whether you’re entering into a relationship with a partner who is not only capable of helping you reach your goals, but also a good fit with your company culture?

Both components are essential because:

Using Movavi Video Editor In Online Marketing Campaigns

There are many different programs that you will need to use in modern online marketing campaigns. In the past, all you had to do was rely on text but nowadays we need to always focus on video use. People look for videos so modern marketing is all about high-quality video production. Thankfully, video editing is getting easier than it ever was. This is because of the different programs available. One that you surely want to learn more about is Movavi Video Editor.

Movavi Video Editor is great for online marketing campaigns because:

Handling Big Data with Salesforce Einstein - All that you wanted to know about it Sujain Thomas Sat, 11/18/2017 - 12:28

Today’s digital world is all about Big Data. The cumulative figure of data is so large that trying to prove its enormity numerically would perhaps turn futile because people would find it difficult to comprehend the numbers. Instead, naming it, Big Data could make it easier to get some idea about its size. However, for those who would still be interested in numbers, it is worthwhile mentioning that according to IBM estimates every day we generate data amounting to 2.5 quintillion bytes, which is equivalent to 1018 bytes.

Four Reasons Why Your Business Needs an App

With a large majority of the global population increasing their smartphone and tablet usage when it comes to browsing for and buying products online, it makes sense to build your business a functional and easy to use mobile app. Providing a mobile app for your customers not only gives them another platform in order to buy products from your company, it will also help your reputation and give your business a more professional and up to date appearance. If you’re considering developing an app for your business, here are just some of the potential benefits you might experience.

Top 4 Strategies That Will Improve Your Online Ad Buying Program

Few forms of advertising are as powerful as online ads. With more people shopping online than ever, you want to allocate a good portion of your marketing and advertising budget to this endeavor. The key is to work smart and make the most of the effort. Here are four strategies that will help you get the most from your campaigns.

Recognize That Ad Buying Has Changed

Me, Myself & I: The Call for Individualized Customer Experience RealWire Tue, 10/24/2017 - 09:02

Today Cloud IQ, the effortless commerce platform, unveils its latest research report, Me, Myself & I: The Individualization Imperative. The report identifies customer experience pain-points and attitudes to data sharing and how brands are faring in the UK, US and Australia. This research explores how personalization is not cutting it with consumers and as such how individualization is emerging to benefit both consumers and brands.

Study: Strategies for Cross-Channel Business Success RealWire Mon, 10/23/2017 - 14:18

Celebrus, the leading provider of real-time enterprise Customer Data Platform (CDP) technology, has revealed the findings of its research into cross-channel customer tracking in the US and Europe. The October 2017-commissioned study, conducted by Forrester Consulting on behalf of Celebrus, identifies that despite 90% of surveyed firms saying that tracking customers is good for business, almost two-thirds are struggling to recognize customers across their digital touchpoints.

Promotions Just as Important to Customers as Product Quality

13 October 2017, London: When it comes to buying home and kitchen appliances, British consumers admit that the right reward is just as important to them as quality of product. The independent study of 2,000 British adults, commissioned by 360insights, found that 17 percent of consumers said their purchase decision was driven by a promotion, the same amount that identified product quality as the reason for their purchase.

Europe's GDPR - What Is It & How Does It Affect Email? Clare Willson Thu, 10/12/2017 - 21:51

One of the things we really strive to do in the Enabler team is keep our clients up to date with the latest goings on in the world of email. Sometimes this is a really fun job, and we get to send around well designed emails or provide updates on the latest coding techniques. Sometimes however, we need to make sure everything we and our clients are doing is in line with the current laws and regulations - *cue sirens*.

Few Essential Tips That Will Help You Ace Your Social Media Game Isabella Rossellini Mon, 09/25/2017 - 10:56

Hardly anyone guessed that social media platforms would prove to be one of best places for marketing. As conceptualized by the founders, social media networks were meant to be the venues for social interaction; however, with the passage of time, these networks have proven to be the popular marketplaces for almost all types of businesses. If your company or business is yet to make an impact on social engagement, it is time to keep pace with the times and plunge to social media marketing with no further delay.

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