Marketing

RiskIQ Researchers Identify New Threat Actor NoTrove Delivering Millions of Scam Ads

London, UK – 26 April, 2017 – Earlier this year, RiskIQ, the leader in digital threat management, reported an eight-fold increase in internet scam incidents that deny the $83 billion digital advertising industry millions of dollars. Now, researchers at RiskIQ have identified NoTrove, a newly discovered and major threat actor that is delivering millions of scam ads that threaten consumers and further undermine the digital advertising industry.

McKinsey Research: Only 15% of retailers surveyed have a fully implemented Personalized Marketing Initiative

New York – April 25, 2017 – Periscope® By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve sustainable revenue growth, today announced the findings of research it carried-out at the 2017 World Retail Congress (WRC) looking at retailers’ implementation and attitudes towards personalized marketing.

What Does the Future Hold for Mobile App Marketing And Mobile Advertising?

Smartphones have changed our lives in a big way and mobile applications have become an important part of our work. Smartphone industry and mobile application industry have witnessed a huge increase in the usage of the mobile devices and mobile applications, respectively. And, the number of users are expected to rise each passing day. The usage of mobile applications has made people rethink about how they operate and interact.

5 Top Mobile Marketing Trends for 2017

We’re only a few weeks into 2017, so it is natural to ponder what the new year will bring. For many industries, it’s uncertain what the future holds. For marketing, however, it is clear cut. Based on the last half of 2016, companies have shifted their focus and begun taking advantage of powerful technologies that had largely been ignored (even though customers use them every day). In 2017, mobile marketing will rise to the top.

Pay-for-Pounds Contests Prompting Workplace Weight Loss

Four Key Marketing Strategies Helping Business Groups of all Sizes ‘"Diet for Dollars" to Boost Bottom Lines as Innovative Workplace Wellness Approach

While the modern-day workplace is rife with technology and other advancements that have made it more efficient, productive and profitable from a business standpoint, it seems much of that progress is having an adverse effect on the collective waistline—and well-being in general—of America’s workforce.

How to Market Your Business App Almost for Free

Today, companies require marketing budgets as much as the cost of the whole manufacturing process. They pay media and marketing companies so much money that the MRP of the product could be many folds higher than the original manufacturing cost.

But, in today’s technologically advanced world, many ways have emerged to market your product almost for free of cost and having a really big impact compared to the high-budgeted marketing campaigns.

1. Social Media

Searchmetrics: US Consumers Turn To Amazon And Google For Holiday Gift Ideas RealWire Tue, 12/15/2015 - 14:54

20% say their phone is the only device they’ll use for researching gifts online this holiday shopping season

San Mateo – December 15, 2015 - 62% of US consumers will have researched Christmas gifts online by looking on Amazon this holiday shopping season, with 44% performing searches on Google according to a new study. Mobile phones are expected to play a big role, with around 67% of people planning to use their smartphones for researching gifts and 20% saying their phone will be the only device they use for the task.

Survey: Context-Based Experiences Important for Brand Loyalty

Customers will switch brands if they don't receive consistent, context-based experiences according to the results of a  consumer brand loyalty study sponsored by Sitecore. Sitecore is a customer experience management company that is releasing the study to coincide with the launch of their Sitecore Experience Platform (XP) 8.1. The study was based on insight from more than 1,000 consumers in North America.