Marketing

Qubit Data and Consumer Survey Reveal US Holiday Shopping Peak Periods are Getting Longer Each Year

New York – December 13, 2018 -- Qubit, a leader in marketing personalization technology, today announced findings from its platform data on consumer holiday shopping behavior, along with a new consumer survey. Qubit analyzed internal data from 10 days prior to Black Friday through Cyber Monday over the past three years. The 2018 data shows how consumer online shopping habits are changing. 

Qubit surveyed 417 U.S. residents just before the Black Friday weekend to obtain consumer insight and perceptions about the holiday shopping season. 

Top 5 Link Building Mistakes to Avoid

Every business that wants to improve their SEO (search engine optimization) rankings will engage in link building. Link building is one of the most important SEO activities. According to Google, top-quality backlinks and content share the first place as being the most important ranking factors. High-quality backlinks can help businesses improve their website traffic, improve rankings and boost their conversion rate.

Searchmetrics Google Shopping Study Reveals “Fake” Competition for Ads

San Mateo, December 05, 2018 - Over a year on from the European Commission’s antitrust ruling which forced Google to open up its shopping service to outside competitors, new Searchmetrics research suggests a third of ads within Google Shopping boxes are coming from providers other than Google. But the majority of these (23% of all ads) seem to be from digital marketing agencies profiting from Google Shopping’s revamped auction model. Only around 9% are from the traditional comparison shopping sites (CSSs) that the EU’s ruling was originally intended to support.

How & Why Call Center Software helps Businesses Grow in the US? Walter Moore Tue, 12/04/2018 - 17:39

If your business strategies and marketing plan are perfect but there is no virtual call center in place, you are missing an important platform. A communication system is one of the most common aspects that businesses pay utmost attention to while planning their marketing and business strategies for the long run. They often neglect the worth of call center software in this process.

Redgate Software demonstrates ethical selling approach with two big wins at the BESMA Awards Real Wire Tue, 11/27/2018 - 11:27

Redgate Software demonstrates ethical selling approach with two big wins at the BESMA Awards

Cambridge UK, Tuesday 27 November 2018 – The recent British Excellence in Sales Management Awards saw Redgate Software doubly rewarded for its efforts in instilling an ethical sales culture. The leading Microsoft data platform tools vendor won gold in both the Sales Director and Key Account Manager of the Year categories.

Maintaining High SEO Rankings in the Competitive Digital Landscape Raul Harman Sat, 11/24/2018 - 11:27

Boosting your online exposure and generating quality traffic is the foundation of your online success. To rank high in the highly competitive SERPs is challenging and requires a lot of effort, passion, and dedication. However, getting to the #1 spot on Google is only half the battle. The other half is, of course, maintaining your stellar rankings.

Here are a few steps you should take to stay competitive.

Millennials’ preference for authentic and transparent content shakes up global influencer marketing industry, new report finds Real Wire Wed, 11/14/2018 - 09:27

New York. (14 November, 2018): The ‘Influencer Marketing 2020’ report, published today by Influencer Intelligence in association with Econsultancy, found that for approximately 6 in 10 of the digital marketers surveyed, the purpose influencer marketing serves for their business has changed drastically in the last 12 months, with 56% claiming the younger generation of consumers is proving the biggest driver of change.

CleverTouch Marketing Awarded 2019 ‘Best Company to Work For’ Accreditation Real Wire Tue, 11/13/2018 - 05:59
  • Alresford-based company awarded two-star accreditation by Best Companies

Alresford, UK, November 13, 2018 – CleverTouch Marketing, Europe’s most respected Marketing Technology consulting and service provider, has been awarded a two-star accreditation by Best Companies, the leading engagement agency behind the coveted Sunday Times 100 Best Places to Work list.

The Five Habits of Highly Effective Customer Experience Professionals Real Wire Tue, 11/13/2018 - 05:25

New York, NY: 13 November 2018: There are five key habits that successful CX professionals have in common, according to the newly published State of Customer Experience 2018 report. 

How ORM Is Redefining SEO (And How to Do It Right)

Online reputation management (ORM) has become a true buzzword recently, but there are still numerous misconceptions about it. ORM is complex and contains a wide range of practices that shape the public perception of your brand. And, apart from your branding efforts, they may also impact your SEO.  

Let’s see how ORM is redefining the digital marketing landscape and how to get the most out of it.