Marketing

Promotions Just as Important to Customers as Product Quality RealWire Fri, 10/13/2017 - 16:53

13 October 2017, London: When it comes to buying home and kitchen appliances, British consumers admit that the right reward is just as important to them as quality of product. The independent study of 2,000 British adults, commissioned by 360insights, found that 17 percent of consumers said their purchase decision was driven by a promotion, the same amount that identified product quality as the reason for their purchase.

Europe's GDPR - What Is It & How Does It Affect Email? Clare Willson Thu, 10/12/2017 - 21:51

One of the things we really strive to do in the Enabler team is keep our clients up to date with the latest goings on in the world of email. Sometimes this is a really fun job, and we get to send around well designed emails or provide updates on the latest coding techniques. Sometimes however, we need to make sure everything we and our clients are doing is in line with the current laws and regulations - *cue sirens*.

Few Essential Tips That Will Help You Ace Your Social Media Game

Hardly anyone guessed that social media platforms would prove to be one of best places for marketing. As conceptualized by the founders, social media networks were meant to be the venues for social interaction; however, with the passage of time, these networks have proven to be the popular marketplaces for almost all types of businesses. If your company or business is yet to make an impact on social engagement, it is time to keep pace with the times and plunge to social media marketing with no further delay.

Facts you did not know about the business ups and downs

Is your business suffering from loss even after applying several strategies? If yes, then it is time for you to diagnose the actual problem behind the downward status of the company. A good marketing strategy of any business is one of the ways to let the brands have significant exposure in the world and a better way to draw customers. Targeting the right customers is one of the first plans that every company owner must adopt. Today we shall give you some valuable ideas on how you can get tons of traffic to your business's website using the social media platforms.

What Are The Benefits of Quality Content for Your Marketing Needs Online? Terry Godier Tue, 09/12/2017 - 15:57

Have you ever wondered about the methods with which you can get are traffic to your website? There are many different methods of marketing, particularly with the advent of digital marketing techniques, and a number of stores are coming with their own unique ways of marketing their products. A very influential role is played by the content that you have on your website in determining the SEO ranking of the site.

What an Established SEO Agency Can Do for Your Business

Search engine optimization (SEO) remains one of the most important ingredients for a successful internet marketing campaign. With the business environment getting viciously competitive, building a beautiful website is no longer enough. Every business in your niche already has a website and to stay competitive, you have to beat your competition through search. Search engines are at the core of business success and by working with an established SEO agency, you will gain a competitive edge, which is what every marketer wants.

How can you recover a business with email marketing?

Today, the World Wide Web has taken an enormous toll in today's life, and the old methods of communication have been replaced thoroughly with emails, messages, Twitter, etc. With the continuous time, more and more plans are coming up to make our life easier. However, our affinity towards the use of email for communication can never be replaced. As per the studies, it has been found that every 9 out of 10 people have an email address. Some people possess email addresses, but they prefer not to use it much. Still, we can say that email is an effective mode of communication today.

What Amazon Sellers Should Try to Keep in Mind Regarding Keyword Research and SEO Emilly Parkerson Tue, 08/22/2017 - 17:19

Even though virtually everyone knows the importance of search engine optimization (SEO) for sellers on e-commerce platforms like Amazon, it helps to have a list of handy tips to refresh the memory. It is not unusual for even seasoned SEO practitioners to forget the crux of certain vital points over time, hence a quick checklist of the most important issues:

SendGrid Improves Email Marketing Editor Experience

While I may be an old dog with decades of experience utilizing websites for marketing purposes, I'm more like a newborn puppy when it comes to email marketing. Until a couple years ago, I never utilized email campaigns or email newsletters in hopes to get more visits to my websites. My current email marketing service provider is MailChimp, but there is another customer communication platform that is on my radar, Colorado-based SendGrid.

Brand consistency is a must for out of home advertising Trudy Seeger Mon, 07/24/2017 - 17:22

Branding is far more than creating a logo or choosing a tagline. Your brand should represent a particular quality of service that promotes a narrative. Marketing efforts led by core values constitute successful branding efforts. Take, for example, Coca Cola. Since its launch in 1892, little has changed. The colors and the brand value remain almost the same.

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