Study: How Mobile Marketers Can Win on Google Page One with Universal Search RealWire Tue, 03/20/2018 - 16:48

San Mateo, March 20, 2018 - Online marketers seeking to follow their customers from desktop to mobile through organic search find fewer opportunities to build their brands and grow revenue as Google’s evolving first page challenges them to feature in search via voice, direct answers, apps, videos and a growing list of newer universal search boxes, a new Searchmetrics’ study finds.

How Does Instagram Increase the Online Visibility of Your Brand? Essentials You Must Know!

Instagram is the ideal social media networking site for uploading, sharing and editing photos, images, and even videos among the people who are close to you. Its popularity has grown by leaps and bounds in recent decades. However, as an enterprising entrepreneur who wants his or her online establishment to be a class apart in the marketplace, you want to know whether you need to maintain an active profile on this channel. Launches Shutterstock Collection Within Custom Ad Creation Marketplace, a Facebook Marketing Partner, announced a few days ago that Shutterstock’s library of over 180 million images and videos will now be available through its Creative Marketplace. Starting today, advertisers can access Shutterstock’s content through a unified marketplace and tap into professional video editors, designers and ad copywriters to generate custom ad creative for Facebook, Instagram and Google’s universal app campaigns.

Survey: Mobile, Personalization and Reviews Play Important Role in Vacation Planning RealWire Tue, 02/13/2018 - 13:31

NEW YORK – February 13, 2018 – The state of the travel and tourism market is in transition based on a number of factors, including the maturation of personalization and mobile technology according to new survey data released today by Qubit, the leaders in marketing personalization technology.

Qubit’s 2018 Travel Survey revealed that younger and older travelers have different approaches to booking travel and taking vacations in general:

8 App Marketing Trends to Watch Out for in 2018 Mitesh Patel Tue, 02/06/2018 - 06:23

In many ways, 2017 was an exciting year when it comes to mobile apps development and marketing. Mobile apps graduated from being an optional investment to a necessity and now companies cannot simply afford to lose on sizable revenue generated by them. The number of free apps downloaded stands at mind-boggling 254 billion, which is enough to ring some bells. An important question to be asked here is that how is mobile app marketing shape up in the year 2018? Here is a detailed look at the trends to watch out for.

How to get Instagram followers to sign up for Email newsletter subscriptions

There is such a buzz about social media that often old tried and tested method like email are overlooked. While it is easy to label email as being old and cluttered, email gives marketers direct access to potential and actual customers. However, it can be quite difficult to continuously add to your list of email subscribers. It is in this context that Instagram with its 800 million-plus followers and the highest engagement level of all social networks can play a useful part.

3 Smart Tactics to Make Your SEO Less Expensive

Most businesses understand that SEO can be long-drawn and ROI realization can be slow. However, because you need to invest quite heavily in the initial periods, you could very well see the ROI becoming negative. For many small businesses with limited resources, this can be immensely stressful. Unfortunately, spending less in the early stages can either leave you stuck with low-quality SEO professionals or simply prolong the agony of a negative ROI. Some suggestions on how you can slash the cost of your SEO campaign without spoiling your strategy.

Infographic: How Long Does It Take to Rank in Google?

A week, a month, a year plus? The question of how long it takes to rank top of Google is one that we’re asked almost daily. Unfortunately, it is a difficult question to answer as there are just so many variables to consider: existing domain authority, competition, on-site ranking factors, off-site ranking factors, etc. The graphic below may help you answer your questions.

This Infographic is courtesy of the The Website Group.

10 Questions to Ask an Internet Marketing Agency Before Engaging

Strategizing and executing Internet marketing campaigns require specialized expertise and hours of effort. Unless your company has the knowledge, skills, tools and time to handle all of your digital marketing efforts, you’ll need the assistance of a digital marketing firm.

But how can you know whether you’re entering into a relationship with a partner who is not only capable of helping you reach your goals, but also a good fit with your company culture?

Both components are essential because: