Marketing

Marketing, Experience Management, Customer Experience, User Experience, Social Networks

Social Media Transformation That Changed the Game of Entrepreneurs

The growth and rise of social media in recent years is nothing short of amazing. While it has essentially been around for less than two decades, there are already billions of people using social media regularly. It is used to keep in touch with friends, interact with businesses and celebrities and keep up with the latest news around the world.

73% of UK consumers say current online experience from brands will change future spending post-lockdown Real Wire Wed, 05/13/2020 - 06:53

50% will spend less or switch from brands that have not met their needs during pandemic, Kameleoon research finds

13 May 2020, UK consumer behaviour is being reshaped by the current COVID crisis, with 27% of people saying they’ll do more activities digitally long-term. Yet, despite the opportunity for brands to increase digital revenues, 59% of consumers are not happy with the level of personalization and reassurance delivered online by most companies, according to a new consumer study.

Important Things to Do to Become an Influencer

Who are influencers? Those are ordinary people that gained a massive following because of their knowledge and experience. Above all, they focus on building strong relationships that are built on trust and transparency. They don’t promote brands and products aggressively. They do so by wrapping them into engaging stories and providing followers with valuable information and actionable tips. In other words, they focus on delivering value to their following.

The big question is, however, how to become an influencer?

Nosto Recognized as 2020 Adobe Commercial Exchange Partner of the Year Real Wire Wed, 04/15/2020 - 09:10

NEW YORK (Apr 15, 2020) - Nosto, an Adobe Exchange Premier Partner and AI-powered commerce experience platform, has been honored as the Commercial Exchange Partner of the Year. The annual awards recognize those partners that have shown exceptional leadership and growth in the Adobe Digital Experience partner ecosystem.

As a Premier Partner in the Adobe Exchange Partner Program, Nosto's Magento Commerce integration uses onsite behavioral data, performance metrics and product attributes to help Magento merchants create relevant one-to-one shopping experiences in real-time, driving higher conversion rates, average order values, and, ultimately, higher revenue.

9 Myths About Advertising in 2020 Lexie Lu Mon, 04/13/2020 - 09:49

Advertising has been around since the first business owner wanted to get the word out about their product. While some basic concepts are age-old, others change as technology and personal preferences shift. It's easy to get distracted with advertising myths that simply don't stand up to scrutiny.

Spending on digital advertising alone is a $108.6 billion industry in the United States. While some companies have big budgets, others only have a few dollars. To spend your money wisely, figure out what is truth, what is a myth, and make sure you carefully track every penny you spend. 

Amazing CRO Tactics Your SaaS Business Should Be Using Raul Harman Wed, 04/08/2020 - 07:10

To attract new customers and gain a competitive advantage, most SaaS companies offer free trials. Unfortunately, free trials usually don’t convert as expected. The majority of users signing up for your free trial will not turn into paying customers later.

To convert your leads into loyal customers, you need to focus on building strong and meaningful relationships with them. Here are a few conversion rate optimization (CRO) tactics every SaaS company should apply.

Discover the Top Perks of LED Advertising Walter Moore Thu, 02/27/2020 - 16:37

Television and newspapers are some traditional methods of doing advertising. Recently to create a significant impact on the audiences, the businesses are focusing on digital solutions like LED advertising screens. One can use the LED advertising screens for presentation, conference, exhibition, brand awareness or stage effect.

According to a survey, it has been revealed that the passerby easily recalls the ads displayed on the giant LED screens. It has a serious impact on the brain, and hence the incorporation of LED advertising screens can be seen in businesses.

VMware Carbon Black ‘2020 Cybersecurity Outlook’ Report Reveals Evolving Attacker Behaviors, Relationship Dynamics Between IT and Security Teams Real Wire Wed, 02/26/2020 - 09:06

READING, UK - Thursday 26th February 2020 - VMware, Inc. (NYSE: VMW), a leading innovator in enterprise software, today released the VMware Carbon Black “2020 Cybersecurity Outlook”[1] report, which offers a holistic view at how attackers have evolved, what defenders are doing to keep pace and how security and IT teams can work together in 2020 and beyond.

Click here to download the full report: https://www.carbonblack.com/resources/threat-research/cybersecurity-out….

7 Ways to Make Your Ecommerce Business Ready for International Sales

Your online Ecommerce store has the ability to sell the product in every possible corner of the world where the internet has been able to put his mark. But many are still backing from going international because of the complexity of cross border logistics fulfillment. 

Yes, going international is not an easy task but it has great potential for the growth, your Ecommerce store can have. As per one study, more than 45% of global shoppers have shopped from international stores. That’s why it is more important than ever to get into the international market and take the piece of the pie for yourself.