20 Common Content Marketing Mistakes To Avoid in 2020

What's your content marketing strategy for 2020? Will there be white papers and long-form videos, case studies, and podcasts? Before you get busy, take stock of possible mistakes you may have committed in 2019 and learn to avoid them by 2020. 

Content marketing mistakes may range from something as significant as posting a distasteful ad to something minor such as failing to repurpose content. Either way, you should avoid or stop committing the following common content marketing mistakes:

Equifax Breach Vulnerability Surfaces as Top Network Attack

11 December 2019 – New research from WatchGuard Technologies shows that amid significant increases in both malware and network attacks, multiple Apache Struts vulnerabilities – including one used in the devastating Equifax data breach – appeared for the first time on WatchGuard’s list of most popular network attacks in Q3 2019. The Internet Security Report for Q3 2019 also highlights a major rise in zero day malware detections and, increasing use of Microsoft Office exploits and legitimate penetration testing tools.

EnterpriseDB Announces Postgres Platform 12; Extends Leading Open Source Database

BEDFORD, Mass., December 10, 2019 – EnterpriseDB, the enterprise Postgres company, today announced the worldwide general availability of its EDB Postgres Platform 12. This new version includes updates to the company’s flagship database management system (DBMS) and tools. These deliver scalability, high availability and disaster recovery that build on the capabilities of PostgreSQL 12 required for enterprises.

9 Improvements Your Tech Business Should Make Next Year

We're living in a time of extreme global competition and rapid technological changes. For your business to remain competitive, you have to stay on top of day-to-day improvements and advances in technology. You might think you have an automatic handle on shifts in technical knowledge since you're in the industry, but it's impossible to stay on top of everything unless you make a concerted effort to do so. 

Important Reasons Why Infographics are Crucial in Content Marketing

The online world is one colorful, versatile palette of content formats. Different businesses rely on a range of content kinds to appeal to their target audience and to differentiate themselves from their competitors, so you see brands post social media polls to drive engagement, sponsored posts to gain more visibility, Instagram imagery to inspire their followers, and YouTube tutorials to educate their audience. Of course, the relevance of the written word never wanes, so businesses still religiously stick to their blog-posting schedules. However, what is the relevance of infographics on this wide spectrum of content formats?

Leveraging Googlebots Detection of JavaScript Redirects for Ranking

In the last I/O developer conference held in May 2019, there was an official announcement from Google that Googlebot web crawler is up-to-date with the latest Chromium version. This featured update also made Googlebot capable of crawling the modern websites to access those features too modern browsers demands like the use of JavaScript.

Mainframe shops favor a single authentication system that protects both mainframe and non-mainframe applications, says new survey

Crawley, UK, December 3, 2019 - IBM mainframe customers would prefer a single unified authentication system that lets users securely access both mainframe and non-mainframe applications, a new survey suggests. As well as improving the user experience, the research indicates this would encourage more mainframe customers to move away from relying solely on passwords in favor of stronger protection such as multi-factor authentication (MFA). Mainframe professionals also recognize that it is easier and more cost effective to deploy the same MFA solution across mainframe and other environments such as Microsoft Windows.

The Cloud Trap: Strategies to Avoid Lock-In

Attend any major tech conference and it’s a good bet that someone will be on stage talking about the accelerating rate of change in technology. It’ll most likely be the keynote speaker, listing several examples to help the audience grasp the power of exponential change that we’re experiencing today and will continue to experience moving forward. This isn’t a knock against industry evangelists for continuing to harp on this very important point.

Unknown danger: 74% of Internet users unaware of QR Code Spam despite growing problem

27 November 2019, London – Seventy four per cent of British internet users have never heard of QR code spam, according to a recent representative survey commissioned by European email provider GMX. This is despite a significant increase in QR code spam being detected by GMX email security experts. They analysed how spammers change their methods by running so called ‘honey traps’, which are special email accounts without spam filters which aim to attract as much spam as possible. The analysis of the contents of these traps show that QR code spam is trending in 2019 top spam methods.