Your organization reputation is essential. It's an asset that you need to keep secure. When your online reputation gets affected, you might lose sales, customers, partners as well as employees. Not all business takes their online reputation management seriously. They don't look to check if they have positive or negative feedback in Google search results.
How can you secure your brand reputation? The ORM (online reputation management) experts suggest that business owners should optimize their web content proactively. Also, monitor the search results on a regular basis. And when negative news pops up, businesses and organizations should be proactive to mitigate that with correct efforts and actions.