Social Media

How Does Instagram Increase the Online Visibility of Your Brand? Essentials You Must Know!

Instagram is the ideal social media networking site for uploading, sharing and editing photos, images, and even videos among the people who are close to you. Its popularity has grown by leaps and bounds in recent decades. However, as an enterprising entrepreneur who wants his or her online establishment to be a class apart in the marketplace, you want to know whether you need to maintain an active profile on this channel.

ConsumerAcquisition.com Launches Shutterstock Collection Within Custom Ad Creation Marketplace Bryan Ruby Sun, 03/04/2018 - 17:43

ConsumerAcquisition.com, a Facebook Marketing Partner, announced a few days ago that Shutterstock’s library of over 180 million images and videos will now be available through its Creative Marketplace. Starting today, advertisers can access Shutterstock’s content through a unified marketplace and tap into professional video editors, designers and ad copywriters to generate custom ad creative for Facebook, Instagram and Google’s universal app campaigns.

Mobile Video Index: Facebook Video is Poised to Overtake YouTube RealWire Mon, 02/26/2018 - 04:54

REDWOOD CITY, Calif – February 26 2018 – Openwave Mobility, the market leader in mobile video traffic management solutions today released the latest findings from its Mobile Video Index (MVI). This is the second edition of the MVI, a regular analysis of traffic data aggregated from live deployments in over 30 mobile operators. The study found that while YouTube remains the most popular for mobile video, Facebook is rapidly closing the gap in some markets – and has even overtaken YouTube in others.

My 2018 Digital Projects Bryan Ruby Wed, 02/21/2018 - 16:37

Two years ago, I made an attempt to distance myself from CMS Report. The ability to shutdown ten years of work proved more difficult than I thought so I eventually compromised by rebranding the site to socPub. Since then, I've been working on a number of additional side projects. I'm still trying to throw new ideas against the wall and se

How to get Instagram followers to sign up for Email newsletter subscriptions

There is such a buzz about social media that often old tried and tested method like email are overlooked. While it is easy to label email as being old and cluttered, email gives marketers direct access to potential and actual customers. However, it can be quite difficult to continuously add to your list of email subscribers. It is in this context that Instagram with its 800 million-plus followers and the highest engagement level of all social networks can play a useful part.

WP Engine Study Reveals Generation Z Lives Through Digital Experiences

LONDON - Dec. 5, 2017 - A new, national study commissioned by WP Engine and conducted by the Center for Generational Kinetics explores the mindset, preferences, and expectations of Generation Z, Millennials, Generation X and Baby Boomers for their current and future digital experiences. “The Future of Digital Experiences” study, which surveyed 1,005 people in the EU ages 14 - 59, found that for Generation Z - those born from 1996 to the present - the digital experience is their human experience.

Snapchat VS Instagram – Which Stories Are Better For Boosting Business?

In 2013, Snapchat introduced Stories as a new form of ephemeral content which instantly appealed to a younger audience. Three years later, Instagram followed with its own version of Stories, not so different from Snapchat’s version. However, in a year Stories boosted Instagram’s audience and became a big competition to Snapchat. The most important things you should be asking yourself is how does this affect brands and marketers, and what is the best way to reap the benefits from both platforms.

UK customer experience worsening as social media performance slumps

Reading, 1 November 2017, UK brands are struggling to cope with a rising volume of queries and growing consumer expectations, according to the Eptica Multichannel Customer Conversation Study, which was released today. The 100 UK companies surveyed could only answer 44% of routine questions asked on the web, email, Twitter and Facebook, down from 49% in 2016.

Building A Successful B2B Social Media Marketing Campaign Guest Author Mon, 10/30/2017 - 06:27

If you are asked to think about a page/profile that is very successful on social media, you will hardly think of a Business to Business (B2B) company. This is because Business to Customer (B2C) companies have understood much more quickly the importance of this medium as a digital marketing strategy and dominated the market. But it is foolish to think that social networking is only about talking to end consumers.