Social Media

Manage your online reputation tactics well before it’s too late

Your organization reputation is essential. It's an asset that you need to keep secure. When your online reputation gets affected, you might lose sales, customers, partners as well as employees. Not all business takes their online reputation management seriously. They don't look to check if they have positive or negative feedback in Google search results. 

How can you secure your brand reputation? The ORM (online reputation management) experts suggest that business owners should optimize their web content proactively. Also, monitor the search results on a regular basis. And when negative news pops up, businesses and organizations should be proactive to mitigate that with correct efforts and actions.

Top 4 SEO Tips to Boost Your Business Website’s Visibility on The Web

You probably know how important the internet is for the growth of your small business. It opens up enormous opportunities for you to gain the competitive edge in the marketplace. For this to happen, you need to find ways to improve the online visibility of your business website. This is where search engine optimization (SEO) comes into the picture. It acts as a catalyst in helping your site secure high ranks on the results pages of prominent search engines. Only then will your target audience in this environment get to know of the products you are offering to sell them.

How to boost your business website’s visibility?

5 Ways to Improve Fan Following on Instagram

Did you know that Instagram has 800 million and more monthly users and skyrocketing engagement levels? Statistics also show that 80 percent of users follow a brand on this photo-sharing site. Therefore, if you have a business and want to gain a massive fan following on Instagram, you will need to start sharing, liking, and commenting on your followers’ posts. It’s easier said than done. To grow your fan following, you need to research online. It calls for your time and effort. Now, you will find many fly-the-by-night agencies that claim to increase your fan following on Instagram overnight. Do not believe in them for a second. Read up online literature to grow a massive following on this photo-sharing site.

Social Media is Evolving into a Marketplace

To succeed in any business, you have to take your business to people instead of waiting for them to come close to it. This is particularly true for online businesses especially e-commerce business that caters to B2B and B2C segments. With the majority of the population spending more time on the social media networks, it becomes imperative for e-commerce business to tap into the immense potential of social media for business gains.  As the social media has now become a religion for most people and is an integral part of our lives, online businesses have to rework its marketing strategies with social media in mind.

Mistakes to Avoid with Your Social Media Marketing Raul Harman Thu, 06/07/2018 - 04:44

Social media platforms have drastically evolved in the past few years. Nowadays, these networks accommodate over 2.8 billion people. For modern businesses that are looking to build their presence and promote themselves to their target audience, social media is the best place to accomplish that. The main reason is that social media allows various companies to actively engage with their potential customers and build relationships with them over time, by publishing content, engaging in meaningful conversations, offering personalized offers and so on.

How to promote your WordPress blog through Instagram?

Modern life cannot thrive without the use of internet now. The dependency we have on the internet today cannot be emphasized enough. From social media to networking to emails, the internet has influenced our lives in a way that is undeniable. Every day with newer technological advancement, it can be said that this trend is here to stay and is only going to increase over time. The advent of the internet in our lives has also given the common man a chance to upgrade his chances of advancement and connectivity with the rest of the world at free of cost and from the comfort of his home. With the help of the internet, an individual can dream of starting and promoting his business.

Start-up Businesses One Can Begin with No Cash at the Outset

With job industry heading towards saturation, starting up home-based online venture can also serve as a great relief for maintaining a decent amount of income. Majority of the people are not aware of the fact and even if they know they won’t believe that having a small or even negligible business setup can make a huge difference in the overall source of income for a person.

On the top of everything, the good news is that starting an online business venture from the comfort of the home does not seek significant investment. Considering the spirit of doing something good, let’s have a look at some of the unique business ideas that do not require investing huge amount of capital.

Kickstarting your SEO content strategy: the secrets of success no one has told you before

There was once a time when everything was simple and certain in the world of content. Then came the death of Black Hat SEO and the dawn of pro content marketers. This marked the rise of White Hat SEO and innumerable algorithm updates. B2B companies started releasing content and blog posts in bulk that targeted trending keywords that sent the new-age content writers and website owners teetering for visibility. The realm of content marketing became grim and full of ups-and-downs.

5 SEO myths that you must put behind to create a forceful marketing campaign

Lack of proper understanding of SEO results creation of numerous myths surrounding search engine optimization.  Lack of knowledge leads to poor understanding of SEO and myths get a boost. Another reason why people believe in myths is that they try out to cut corners with SEO for quick gains and find themselves on the wrong side of the law.  Misconceptions about the process resulting from ignorance and the urge to get quick results form the foundation of myths that you have to keep away from to succeed in your online marketing endeavors.  

Support Your SEO Campaign With a Strong Social Media Strategy

As a marketer, do you want to build your brand with trust and authority? Do you want to use your website to drive more traffic and then convert it into sales? Is it your motto to serve customers exceptionally well? If the answer to the questions is in the affirmative, then you have to integrate the social media into SEO to achieve the goals.