Lexie Lu

First Name
Lexie
Last Name
Lu

Member for

6 years
About

Lexie Lu is a UX strategist and web designer. She enjoys covering topics related to UX design, web design, social media and branding. Lexie is a contributor to Marketo, Website Magazine and Envato. Feel free to subscribe to her design blog, Design Roast.

 

Latest Posts

The Most Effective Ways to Protect Your Supply Chain Business

No matter what you sell, you have a supply chain. Perhaps you are the manufacturer and must get goods to your customers. You might run the transportation company that gets products from one location to the next. Perhaps you are the retailer and rely on a supply chain to keep things moving smoothly. 

No matter where you are in the supply chain, you can take some steps to protect your business even during difficult times. The business Invesp reports 79% of companies with well-managed supply chains see greater than average revenue growth. Taking the time to tweak your supply chain is smart. 

An Ecommerce Business Guide for Handling Black Friday and Cyber Monday Like a Boss

Black Friday and its ecommerce equivalent, Cyber Monday — sometimes abbreviated together as “BFCM” — are two of the biggest events for digital retailers of any kind. Most ecommerce businesses see a major demand spike around these holidays, and that surge in sales typically continues to grow until after the year’s holiday season wraps up.

This makes the two shopping holidays a great opportunity for themed marketing campaigns as well as holiday deals and promotions.

A Beginner's Guide to AutoCAD

AutoCAD is a software utilizing computer-aided design (CAD). The company behind the program is Autodesk. Artists can draw and edit designs on the computer faster and more efficiently than by hand, saving time and enhancing productivity. You can also collaborate with others on your team to create your finished product. 

According to Statista, the CAD market is worth over $5.5 billion for 3D design and $1.97 billion for 2D design. By 2028, experts predict the usage will rise to $10.48 billion for 3D design alone. 

Why Your Business Should Invest More Into Logistics

Logistics encompasses moving goods from their origin points to their final destinations. It also involves warehouse management, since knowing when you need more goods is a crucial part of ensuring customers receive them on time. Here are several compelling reasons why ramping up your logistics investments is a smart move.

E-Commerce Activity Is Rising

Your company may not solely operate online, but it may be a good time to consider letting customers buy some products over the internet. Many consumers love the convenience of shopping at any time of the day and getting what they need with just a few clicks.

Why Relationship Marketing Desperately Matters to Your Business

Competition in business is fierce under the best of circumstances. There are only so many differences you can highlight within the same industry, but you have to try to stand out from other brands like yours. The key to differentiating what you offer is building relationships with your customers. Relationship marketing is the crucial element driving successful businesses to greatness. 

The Right and Wrong Investments Your Tech Business Should Be Aware Of

Building a tech business from the ground up is a tremendous effort that can take some serious cash. Often, however, tech companies staffed with talented devs and businesspeople fall into a few of the same pitfalls — even if they have enough money to succeed. They may fail to invest in essentials or allow certain expenses to overtake what really matters.

These are a few of the right and wrong investments for any tech business, and how you can prioritize your spending for success.

The Right Investments

If you want to increase your cash flow, consider some of these worthwhile investments.

The Future of the PCB Industry

The printed circuit board (PCB) industry supports many different types of products. The components go into nearly any modern electronic product imaginable. Most PCB manufacturers reside in Asian countries, such as China. Recent global health concerns have impacted the production of electrical components and delayed shipments. 

In the United States, less than 500 firms make PCBs and employ only 21,000 people. By contrast, China sees annual growth of about 8.5% in the PCB industry and employs around 700,000 citizens. Asia typically makes the items faster and cheaper than other parts of the world.

9 Myths About Advertising in 2020

Advertising has been around since the first business owner wanted to get the word out about their product. While some basic concepts are age-old, others change as technology and personal preferences shift. It's easy to get distracted with advertising myths that simply don't stand up to scrutiny.

Spending on digital advertising alone is a $108.6 billion industry in the United States. While some companies have big budgets, others only have a few dollars. To spend your money wisely, figure out what is truth, what is a myth, and make sure you carefully track every penny you spend.