Lexie Lu is a UX strategist and web designer. She enjoys covering topics related to UX design, web design, social media and branding. Lexie is a contributor to Marketo, Website Magazine and Envato. Feel free to subscribe to her design blog, Design Roast.
Driving visitors to your site is only half the battle in gathering leads and converting people into customers. You must also engage and entertain them.
Around 86 percent of customers are willing to pay more for a good experience with your brand. Investing in UX pays off in more engaged and loyal customers who are eager to buy from you.
One trend that's been gaining momentum in recent months is the sticky navigation bar. A sticky navbar follows the user as they scroll down your page, making it easy to move to any area of your site without the need to scroll back to the top.
You have just a few seconds to make a good first impression on site visitors. If your navigation bar is easy to find and intuitive, people are more likely to form a positive image of your brand. One user experience (UX) study showed fixed navbars reduce browsing by 22 percent.
Product designers create objects meant for use by the public or businesses, such as phones, cars and cookware. Reliability testing is also useful for testing software to make sure it isn't prone to crashes. Of course, there are thousands of different gadgets in the category of product design. Although the way a product looks is meaningful, even more critical is how functional that item is. If you create a product and it doesn't fulfill its promises, you'll have a lot of unhappy customers.
Environmentally or eco-friendly practices are vital to success in today’s business world, and not just because consumers demand it. Yes, people love to know they’re doing business with a green, morally acceptable organization, but it’s also about sustainability and efficiency.
Adopting an eco-friendly culture will provide many benefits, bigger and better than positive PR. Here are six of the most pertinent rewards a business will receive from going green.
By the time you hit the second quarter of the year, you should have a clear idea about what marketing tactics work for your company. Now is the time for planning a marketing schedule for the remainder of the year and replacing some of the things that aren't working with the latest marketing trends.
Having a marketing strategy prepares you for a successful year and prevents major mistakes. In a survey of top marketers, researchers found the ones who write out their strategy are 538 percent more successful. Businesses who plan their goals and marketing schedule have a higher chance of success than those who don't.
The low overhead of Internet real estate makes it the perfect place to have a business presence. However, some online stores seem to languish, while others thrive. What factors make one e-commerce store more successful than another?
Around 63 percent of Internet users around the world have purchased something online. The number grows every year, with predictions for 65.2 percent by 2021. Now is the time to look at your e-commerce site and mimic eight traits of the most successful online retailers.
In a highly competitive market, staying current is a big part of attracting new customers and retaining the customers you have. Customer experience (CX) is rather elusive in some ways because there are so many different elements playing into the experience a customer has with your brand.
