Video Calls Trigger Home & Garden Purchases, New Research Finds
Over half (51%) of UK and US consumers indicated in a new survey that being at home during the pandemic lockdown has motivated them to spend money on making their living environment a more comfortable and fun place to be. And over a third (36%) agreed that seeing inside the homes of friends and colleagues in pandemic video calls has inspired them to improve their own home environment.
52% of the sample reveal that their household has bought at least one product online during lockdown to make their indoor or outdoor living space nicer or more comfortable. And the trend is likely to continue – with 55% expecting to be spending more time in their homes or gardens even after lockdowns have completely lifted.