Devin Partida

Before social media became the driving force it is today, customer service relied on telephone call centers and in-person interactions. Online companies utilized email to solve minor issues. With retail growing toward a more global platform, finding ways to better engage customers and improve their overall experience became more important. 

Many people think customer relationship management (CRM) tools are primarily used by sales professionals. However, these products can also improve client experiences by giving personnel more insights into behaviors, preferences and pain points. Perception changes that position CRM software as a customer experience driver can help those in people-oriented roles get better results and become more productive. 

Innovation is a tricky subject for tech companies. On one hand, they can surge ahead of the competition by making technological breakthroughs. On the other, it can be difficult to justify the costs of research and development when less disruptive products can still sustain a business. Tax incentives seek to make things easier.

The government offers several promising tax cuts and similar programs that can spur innovation. Here’s a closer look at how.

Many small-business owners are considering how cloud computing could help them strengthen their internal operations, reach new customers and more. What are some specific advantages of adopting such technologies? 

Increased Efficiency

Cloud products allow business owners to handle key parts of their operations more efficiently.  Whether someone needs to update a client list or find a specific document, cloud computing tools let them do so in minutes.

With staffing shortages on the rise and labor expenses increasing, more organizations are considering long-term outsourcing. While that decision is, for the most part, sound, their success isn’t guaranteed. What must business leaders do to ensure their strategy is effective?

As entry barriers to cybercriminality have lowered, the severity of phishing attacks has increased. The financial sector remains among the leading targets for bad actors, indicating that information technology (IT) teams will soon face a surge of threats. How can they protect themselves?

Mergers and acquisitions (M&As) can be a beneficial but challenging undertaking in any industry. Even after months of careful planning, businesses must monitor their M&A’s success to determine any necessary strategy changes in the future. That’s not always as easy as it seems, especially in the digital content industry.

As remote work has surged, so has employee monitoring software. These tools go by many names and serve many purposes, but they all share the same overall function — to keep an eye on what workers are doing. They also share the same questions about privacy and ethics.

Managers need to be able to keep their teams on track. At the same time, they need their employees’ trust, but it’s hard for people to trust someone they feel is looking over their shoulder 24/7. Addressing this balance is key to success in modern workplaces.

Sales content management systems (CMS) are crucial for organizing content assets and ensuring sales reps can engage prospective customers with the right content. Without a CMS, sales reps typically feel overwhelmed with the content they must choose during their sales process. Various types of content can stimulate information overload and sales content redundancy. However, a well-organized CMS will help a sales team stay prepared throughout the sales journey, ensuring productivity and efficiency.

AI has proved invaluable to the business and financial technology sectors as an accurate, reliable tool. Naturally, it has made its way into tax preparation and auditing — and is reshaping long-held standards. Will it permanently transform business tax planning?