McKinsey Research: Only 15% of retailers surveyed have a fully implemented Personalized Marketing Initiative

New York – April 25, 2017 – Periscope® By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve sustainable revenue growth, today announced the findings of research it carried-out at the 2017 World Retail Congress (WRC) looking at retailers’ implementation and attitudes towards personalized marketing.

Why is WordPress Such a Popular Platform?

WordPress is the most well-known and successful content manage systems ever made. With over 26% of the world’s websites using it, there’s gotta be some kind of secret we don’t know about, right? How could something be so popular after all this time? It’s not a secret at all, actually, WordPress is just a perfect storm of features and usability.

Join us as we look at the characteristics and design choices that led WordPress to take the throne as the most popular CMS in the world.

SandSIV Announces Release Of Enterprise Customer Experience App For Salesforce

Zürich, 20th April 2017 - SandSIV, the European leader of integrated Customer Experience (CX) and Voice of the Customer (VOC) enterprise solutions, today announced the release of ECX for Salesforce, a powerful Customer Experience Management app which integrates SandSIV’s CX functionality into Salesforce’s operational environment. 

Consulting Mergers & Acquisition volumes reach a 9-year high RealWire Wed, 04/19/2017 - 23:22

The year 2016 reached a nine-year high in consulting M&A volumes, according to Equiteq’s Global Consulting Mergers & Acquisitions Report 2017. Despite deal activity falling in the quarter prior to the US Presidential election and the UK’s Brexit vote, deal volumes were up 1%.

Outperforming the S&P 500, the strength of the consulting sector was further demonstrated as the Equiteq Consulting Share Price Index ended 2016 up 14%, a 10-year high.

As Facebook Fights Fake Accounts, Black Market Prices Go Up

NBC News recently posted an interesting article where the author notes that the spam industry follows the same Law of Supply and Demand as any capitalist-loving business does. As social networks crack down on fake accounts and fake news, the spam industry is able to charge their customers more to establish such inauthentic accounts.

CMS Report is now socPub Bryan Ruby Mon, 04/17/2017 - 05:48

We're no longer yesterday's CMS Report. Less than ten days ago, I started the process to migrate this website's content management system from Drupal 7 to Drupal 8. During the migration, I decided it was also time for a rebrand by listing the site under a new name and a new domain. We're now socPub and registered under the domain socpub.com.

What does socPub mean? Absolutely, nothing.

What Does the Future Hold for Mobile App Marketing And Mobile Advertising?

Smartphones have changed our lives in a big way and mobile applications have become an important part of our work. Smartphone industry and mobile application industry have witnessed a huge increase in the usage of the mobile devices and mobile applications, respectively. And, the number of users are expected to rise each passing day. The usage of mobile applications has made people rethink about how they operate and interact.

Northplains announces integration with ShotFlow One

Streamlining workflow from photo studio to creative teams.

TORONTO, ON, April 6, 2017 – Northplains has announced an integration partnership with Shotflow One from Capture Integration, to accelerate campaign creative processes. The result of this application-level integration, says Northplains, is a seamless workflow that delivers what the company calls “smart” images from the studio into the hands of creatives. Northplains describes these as images already containing rich descriptive information with the asset file itself, in the form of metadata. 

4 Web Design Trends that will Change the Face of Small Businesses

Can you remember how the first websites looked like? Some looked funny while others appeared complicated enough to launch a rocket in the moon. A couple of years down the line, significant changes are evident. Modern websites are not only sleek but also user friendly. They also contain answers to most of our daily needs. That is enough. We might want to say customers have reaped huge benefits from such changes, but the truth is business owners have gained even more.

Elegant MicroWeb Announces Completion of Over 100 eCommerce Solutions

Elegant MicroWeb is pleased to announce the successful completion and implementation of over 100 eCommerce solutions. This achievement represents a proud legacy of nearly twenty years and a clientele and partnership program that is both local and global. Elegant MicroWeb provides a full suite of eCommerce services from design and development to configuration, integration, support, training, upgrade and maintenance.