CEO Corner: Custom CMSs Are Back - And It's A Good Thing

I recently came upon this article written by a CMS developer who was amazed that a potential client chose a custom CMS over their recommended solution. I see these articles on occasion, and they always aggravate me to a certain extent.

The reason is because custom CMSs continue to make a ton of sense for enterprise clients—more so now than ever before.

SDL launches Trados GroupShare 2017 with enhanced security and collaboration

New features enable easier, effective and more secure teamwork across projects

WAKEFIELD, MA – February 6, 2017 – SDL (LSE:SDL) today announced the latest release of SDL Trados GroupShare 2017, giving project managers a wealth of new features to enhance the way they work and manage localization projects. The new version provides best-in-class collaboration tools to reduce translation professionals’ workloads, while empowering localization teams to work faster and smarter.

4 things to consider when choosing a CMS for your company website Andrea Bell Fri, 02/03/2017 - 13:13

It is essential to build a website based on a content management system (CMS). Content is king on the internet and having unique content on your site can become so much easier with the use of a CMS. You can not only track updates, but also edit, review and publish content in real time. To make sure that all elements of your website work in harmony, you have to choose a CMS. But which CMS should you choose?

A Guide to What Is Really Stopping You From Ranking Gareth Simpson Wed, 02/01/2017 - 15:32

It’s the million dollar question all SEOs get asked: “why isn’t my website ranking?”. Sometimes the answer is simply that the site doesn’t offer much value and doesn’t deserve to rank; other times a website is being held back by its own technical environment, or let down by poorly thought-out content. Are you worried about your current website rankings? Don’t get yourself tied up in knots – detangle your site’s content and CMS to give yourself the best possible chances of ranking.

5 Top Mobile Marketing Trends for 2017 Andrew Gazdecki Mon, 01/23/2017 - 06:46

We’re only a few weeks into 2017, so it is natural to ponder what the new year will bring. For many industries, it’s uncertain what the future holds. For marketing, however, it is clear cut. Based on the last half of 2016, companies have shifted their focus and begun taking advantage of powerful technologies that had largely been ignored (even though customers use them every day). In 2017, mobile marketing will rise to the top.

Pay-for-Pounds Contests Prompting Workplace Weight Loss

Four Key Marketing Strategies Helping Business Groups of all Sizes ‘"Diet for Dollars" to Boost Bottom Lines as Innovative Workplace Wellness Approach

While the modern-day workplace is rife with technology and other advancements that have made it more efficient, productive and profitable from a business standpoint, it seems much of that progress is having an adverse effect on the collective waistline—and well-being in general—of America’s workforce.

Credibility Crisis: 4 Sure-Fire Strategies for Cultivating Consumer Trust

While the retail industry crisis has been well-reported, particularly with respect to dwindling foot traffic to brick-and-mortar stores. However, even as consumers turn to shopping online and via mobile devices in droves, it’s shocking to learn that fully 97% of visitors to eCommerce and other sales-minded sites bail out without purchasing on their first visit. As concerning is that approximately 70% of shoppers who do add items to their online shopping cart do not complete the purchase.