Building A Successful B2B Social Media Marketing Campaign

If you are asked to think about a page/profile that is very successful on social media, you will hardly think of a Business to Business (B2B) company. This is because Business to Customer (B2C) companies have understood much more quickly the importance of this medium as a digital marketing strategy and dominated the market. But it is foolish to think that social networking is only about talking to end consumers.

Parrot Bluegrass The Multipurpose Quadcopter Solution For Agriculture

Parrot Bluegrass is the first Parrot quadcopter specifically designed for agriculture, and is the latest Business Solution from Parrot joining and complementing the Parrot Professional range. This includes the Parrot Disco-Pro AG & Parrot Bebop Pro-3D Modeling, which launched earlier this year, and more recently - Parrot Bebop-Pro Thermal. 

Me, Myself & I: The Call for Individualized Customer Experience

Today Cloud IQ, the effortless commerce platform, unveils its latest research report, Me, Myself & I: The Individualization Imperative. The report identifies customer experience pain-points and attitudes to data sharing and how brands are faring in the UK, US and Australia. This research explores how personalization is not cutting it with consumers and as such how individualization is emerging to benefit both consumers and brands.

Female Political Journalists Impacted by Twitter Gender Glass Ceiling

Lissted, the influencer discovery and real-time Twitter filtering platform, has published in-depth research into the comparative retweet performance of male and female UK politics journalists during the 2017 General Election campaign period.

The research found male UK politics journalists received 4.3x more retweets from influential Twitter users compared to their female colleagues, and 4.9x more retweets from Twitter users as a whole.

The disparity was due to a combination of four main factors (relative importance in brackets):

Study: Strategies for Cross-Channel Business Success

Celebrus, the leading provider of real-time enterprise Customer Data Platform (CDP) technology, has revealed the findings of its research into cross-channel customer tracking in the US and Europe. The October 2017-commissioned study, conducted by Forrester Consulting on behalf of Celebrus, identifies that despite 90% of surveyed firms saying that tracking customers is good for business, almost two-thirds are struggling to recognize customers across their digital touchpoints.

TERMINALFOUR 8.2: Two Years in the Making

TERMINALFOUR, a leading provider of Digital Marketing and Web Content Management Solutions to higher education, today announced the latest release of its platform – TERMINALFOUR 8.2. This release benefits from almost 500 feature enhancements and new functionality particularly focusing on the key areas of accessibility, migrations and integrations, performance and form submissions. 

Two-thirds of UK public want merchants to heighten security measures for online shopping RealWire Thu, 10/19/2017 - 17:39

LONDON, 19 October, 2017 – More than half (52 percent) of UK consumers think fraud is an inevitable part of shopping online, according to new research conducted by Paysafe, a leading global payments provider. In a wake-up call for online business, the Lost in Transaction report contradicts the widely-held belief that consumers value convenience and experience over security when shopping online.

Technopedia Data Boosts Enterprise Architecture and Analytics via New ABACUS Integrations

MOUNTAIN VIEW, CA – Oct 18, 2017 -- The ABACUS Technopedia® adapter – available now in ABACUS 5.1 – allows enterprise architects and digital business managers to access the full Flexera + BDNA Technopedia database of more than 2 million software and hardware technologies. This includes complete and current information on vendor, versioning, product lifecycles and end-of-life dates, and more.