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Metrics are becoming increasingly important for content marketing. Simply measuring visitors or users, and displaying the results in colored graphics is no longer sufficient. A CMS solves this by going to the source: the content.

Content Performance Metrics

You've probably been measuring users or page visitors on on your site or mobile app for a long time. Thanks to free systems like Google Analytics or open source analytics software like Piwik, you have a (more or less) accurate picture of the pages that your visitors or users have visited. 

Ian Kilpatrick, chairman Wick Hill Group, specialists in secure IP infrastructure solutions, looks at five key IT security trends and solutions for 2015:

1. Rise in security breaches

The current high level of security breaches, from the largest organization down to the smallest, will continue unabated. What will also grow in 2015 will be the acceptance that security breaches are pretty well unavoidable for the majority of organizations. Companies will need to change their approach to security in order to reflect this. Security spending will continue to increase, with spending growth higher on asset security over perimeter security.

The workplace can be hectic during the month of January, especially given the fact that employees arrive back at work with their fancy new devices. New laptops, mobile devices, and smartphones are among common gifts given and received over the holidays. For companies that use a “Bring Your Own Device” system, this surge in technology changes can present some difficult challenges.

With news of security breaches happening at major corporations all over the world, it’s easy for business leaders to start focusing all of their attention on outside threats. Hackers seem to be everywhere these days, so a strategy that heightens network security against cyber attacks is usually a good idea. If your business has adopted bring your own device (BYOD) policies, however, all that preparation for avoiding outside risks may be misdirected.

At the beginning of 2014, a lot of people predicted it would be the year wearable technology really broke through. The promises of Google Glass and rumors of Apple Watch exited us, and we could already see the success of things like fitness bands. However, as the year is coming to a close, we now realize we were a little presumptuous. In fact, we can’t even be sure 2015 will be the year for wearables. There’s a lot of promises and hype surrounding wearable devices, but a closer look at their current popularity leaves their future up for debate.

You better get used to paying with your phone. It’s already a popular method of making purchases in places like Japan and even some countries in Africa, but in the United States it hasn’t caught on quite as quickly. While so-called tap-to-pay methods have been around for a number of years already, Apple’s recent announcement of their own mobile payment service, called Apple Pay, has sent a new wave of excitement through the technology community.

Bring your own device (BYOD) is considered by many to be a real game changer in the business world. Companies have adopted it as a new strategy aimed at getting more productivity from employees while also helping them be happier at work. While BYOD has certainly made inroads in businesses all over the world, other organizations and institutions are starting to see the benefits of having people use their own devices in areas that were previously considered off limits. Perhaps most fascinating of all these potential adopters is the United States military. Though at first reluctant to allow servicemen and women to use their personal devices, the military has begun exploring how BYOD can benefit everybody.

Bring your own device (BYOD) may not exactly be new, but many companies are still trying to figure out if it’s the right move for them. While roughly half of all organizations have instituted some kind of BYOD policy, that still leaves the same number looking at their options and wondering if allowing employees to use their own devices for work is really worth it. There are many reasons BYOD may be adopted, but the two biggest benefits cited by BYOD supporters are the increases in employee productivity and overall job satisfaction. But do employees who use their own devices actually get more work done, and does it also make them happier while on the job?

One of the biggest trends from just the past few years can easily be summed up through the letters BYOD. Bring Your Own Device policies have been all the rage among companies looking to increase employee productivity while also saving on costs, and it’s a trend that doesn’t appear to be slowing down. According to Gartner, about half of companies will have some sort of BYOD program in place by the year 2017. But all is not sunshine and rainbows for the relatively popular BYOD movement.

Wordpress has dominated the list of top content management systems for years; however, this could soon change. With the popularity of SquareSpace and other content management systems rising, Wordpress could soon see users leaving for a better suited website builder.

SquareSpace now has over 1.8 million websites and this number grows daily. The number is nowhere near Wordpress’s 60million websites; however, it is growing significantly annually and could kick Wordpress off the top spot in a few years.