Do people land on your website and instantly bounce away? If conversion rates are low, you may be lacking a key ingredient — visitor intent. To meet user needs and stand out from competitors, understand why your audience seeks you out in the first place. People are attracted to websites for a variety of reasons, and it's essential to address them all.
Nearly nine in ten (84%) of B2B decision-makers say increasing digital expectations from customers or partners is their top external threat according to a new survey from Episerver™, the company transforming digital experiences. In the face of these rising expectations, B2B leaders look to automate marketing, ordering and personalization with the help of artificial intelligence and key technology investments.
Storytelling is in our genes. It’s how we share experiences with others, as we all have similar yet different stories to tell – common ground for understanding each other and forging meaningful bonds and connections.
Because of these reasons, storytelling has been a part of branding for decades but started gaining true recognition with the advancement of technology and the internet as well as with inbound marketing taking over. It’s what made design matter even more, helping the business create a unique story, with your customers and your own brand being the main characters.
London, UK Sept. 17, 2019 – Just one-in-five online consumers (20 percent) say all of their online purchases are pre-planned according a global survey from Episerver™. Companies offering frictionless experiences for both consumers and business buyers on the web stand the best chance of giving visitors, who were just planning to browse, a reason to order. The data indicates many factors can, however, stop the sale whether it is inadequate content or commerce functionality, a lack of personalization or insufficient product search – requiring organizations to prioritize digital experience technologies helping the end-user experience, not hurting it.
No matter what type of business you run, a style guide helps solidify your brand and present a consistent image across multiple media. The style for an industrial business may vary slightly from other types of businesses. People want to know they can trust you, so consistency and reliability become even more of a factor than, say, for an e-commerce store that sells kitchen gadgets. However, some of the rules are similar.
Programmers and web developers are forever looking out for new techniques and tools that will allow them flexibility and enable them to improve the performance of their websites. Simultaneously, they are also conscious of the need for websites to be SEO-friendly to ensure that the businesses that use them are competitive. This means that they prefer the websites to be easy to streamline for search engine optimization so that they get good ranks on the SERPs and can generate adequate website traffic. JavaScript is already a very popular programming language for web development. According to statistics, some 1.6 billion websites exist globally, and JavaScript powers more than 95% of them.
You may wonder why your industrial site needs to be responsive. After all, don't most business people access the Internet from their desktops? Not necessarily. When you look at the general population and their smartphone patterns, you realize mobile is the wave of the future and if you aren't already focused on making your site friendly to mobile users, you should create a plan to get there by the end of the year.
It's been awhile since I've written an article about Agility, and since my own rebrand, content management systems in general. However, Agility just sent a press release over and there is really a lot of substance here beyond just a cosmetic rebrand. So much so, that I thought it's time we talk about Agility.
The growth of artificial intelligence (AI) in recent years has been at a lightning pace. AI now impacts nearly every element of our lives. Smart programs have filtered into our homes and workplaces. You can use AI to create a website, to order a meal in a fast food restaurant and in the background of any number of applications.
Every once in a while, it is good to freshen up your marketing strategy to make sure that your brand’s message is conveyed loud and clear and that you have a steady flow of both revenue and new customers. In this domain, the inbound marketing is taking precedence over the outbound since people are growing tired of being exposed to a huge amount of uninteresting content wrapped in crude calls to buy something they don’t even want.
