Content Management

My question to Mozilla: Whose web is it anyway?

Mozilla, the makers of Firefox, just announced that they are looking to block in-page popups (also known as overlays). These are the kind of things that commonly interrupt you to ask you to sign up to newsletters or to 'Like on Facebook'. In-page popups are very different to the traditional (and much more intrusive) popups which all popular browsers now all block, something that isn't at all controversial.

How Does Instagram Increase the Online Visibility of Your Brand? Essentials You Must Know!

Instagram is the ideal social media networking site for uploading, sharing and editing photos, images, and even videos among the people who are close to you. Its popularity has grown by leaps and bounds in recent decades. However, as an enterprising entrepreneur who wants his or her online establishment to be a class apart in the marketplace, you want to know whether you need to maintain an active profile on this channel. Launches Shutterstock Collection Within Custom Ad Creation Marketplace, a Facebook Marketing Partner, announced a few days ago that Shutterstock’s library of over 180 million images and videos will now be available through its Creative Marketplace. Starting today, advertisers can access Shutterstock’s content through a unified marketplace and tap into professional video editors, designers and ad copywriters to generate custom ad creative for Facebook, Instagram and Google’s universal app campaigns.

Survey: Mobile, Personalization and Reviews Play Important Role in Vacation Planning

NEW YORK – February 13, 2018 – The state of the travel and tourism market is in transition based on a number of factors, including the maturation of personalization and mobile technology according to new survey data released today by Qubit, the leaders in marketing personalization technology.

Qubit’s 2018 Travel Survey revealed that younger and older travelers have different approaches to booking travel and taking vacations in general:

Chris Graham: Why Google AMP is a threat to the Open Web

Like others in the IT community, I have become increasingly concerned with Google's behavior with their AMP technology.

For those who aren't really aware what AMP is, it's Google's proprietary solution for speeding up mobile pages. Webmasters implement AMP, which is a kind of Google-sanctified and Google-code-driven version of your webpage. It works very well and solves an important problem. Often when you search Google on a mobile device it will show AMP articles at the top of the results, so you get access to fast content first, which is reasonable in and of itself.

8 App Marketing Trends to Watch Out for in 2018

In many ways, 2017 was an exciting year when it comes to mobile apps development and marketing. Mobile apps graduated from being an optional investment to a necessity and now companies cannot simply afford to lose on sizable revenue generated by them. The number of free apps downloaded stands at mind-boggling 254 billion, which is enough to ring some bells. An important question to be asked here is that how is mobile app marketing shape up in the year 2018? Here is a detailed look at the trends to watch out for.

5 web properties you must have to protect your brand online Guest Author Thu, 01/25/2018 - 06:44

Your brand identity matters a lot to your business if you are to succeed in online business. There is so much to protect which includes your business name, brand reputation, domain name among other elements that make your business. Unfortunately, your business is faced with a lot of threats that one might wonder if it is worth doing business online at all. Cyber squatting, intellectual property theft, domain hijacking, hacking are some of the few things you will have to worry about.

Episerver Named a Visionary in Gartner’s Magic Quadrant for Digital Experience Platforms RealWire Tue, 01/23/2018 - 16:15

IRVINE, Calif. -- January 23, 2018 - Episerver, a global provider of a single platform to smartly manage digital content, commerce and marketing in the cloud, has been positioned in Gartner’s “Magic Quadrant for Digital Experience Platforms.”[1] Gartner published the report on 17 January 2018, recognizing Episerver among 21 total vendors. 

This report recognized Episerver for its completeness of vision and ability to execute. The Magic Quadrant for Digital Experience Platforms is an evolution of the Magic Quadrant for Horizontal Portals. 

Magnolia announces strategic financial partner Bryan Ruby Wed, 01/10/2018 - 17:43

Magnolia, a Swiss CMS vendor, announced today Elvaston as a new strategic financial partner.

Based on Magnolia’s quality product and solid financial results, this long-term partnership sets Magnolia up for further sustainable growth and gives the privately-held company more resources to build an even stronger and better product.