Content Management

Reasons to Get an Expert to Optimize Your Business Website

In a world where consumers start their shopping by checking online, you want your business to be highly visible. The internet opens up your business not just to local competitors, but also to other global businesses selling your type of products and services. Your focus when it comes to online matters is to have a website that draws in the right target market that will convert into many sales for you.

Top Tips For Naming Your Intranet

Choosing the right name for your intranet can actually have a significant impact on the way your employees utilise and interact with the system.  Just putting your company logo on your platform will inevitably lead to your users calling it ‘the intranet’, which is so uninspiring it will ultimately lead to your company intranet being perceived as just another system your employees have to use.  To really promote the usefulness of the system and drive engagement, your employees need to genuinely want to visit your intranet because they find it informative, fun and inspiring.

Five Ecommerce Platforms to Power Up Your Online Business Walter Moore Thu, 08/09/2018 - 10:10

Selling online has become a norm, from physical products to digital content. Selling on marketplaces like eBay and Amazon is becoming more accessible than ever before. But these intermediaries will have the utmost control over what you can sell and how. Moreover, these platforms can throw you out at any moment. And, they will not be accountable to you in any way when things go south. So, Be cautious.

Episerver named a leader again in the 2018 Gartner Magic Quadrant for Web Content Management RealWire Mon, 08/06/2018 - 08:15

LONDON, UK – 6 August 2018 – Episerver, the company transforming digital experiences, today announced its position in the Leaders quadrant of Gartner’s 2018 “Magic Quadrant for Web Content Management”[1] for the fourth year in a row.

How is PHP 7 the best server-side scripting language for your new e-commerce store? Charlie Brown Tue, 07/31/2018 - 21:40

Ever since the dawn of modern website design, PHP has been the king of all server-side scripts. It provides better security, quicker turn-around time and it is much cheaper than other server-side scripts that are still struggling to find dedicated followership. Almost all the popular business websites, organization platforms and social media sites we see today still use some version of PHP. Facebook started out with a simple version of PHP, and right now, they have derived their very own, super complex server-side scripting language from the basics of the good-old PHP.

Episerver Named a Visionary in the 2018 Gartner Magic Quadrant for Personalisation Engines RealWire Mon, 07/30/2018 - 10:41

London, UK – July 30, 2018 -- Episerver, the company transforming digital experiences, today announced its recognition as a Visionary in Gartner’s 2018 “Magic Quadrant for Personalisation Engines.”[1] Gartner analysed Episerver among 17 other vendors. The company was placed the furthest on the completeness of vision axis overall. The report, which is the first of its kind from Gartner, states that “marketing leaders can use this research to identify and evaluate personalisation solutions suited to their goals.”

Bluehost or HostGator: Which one is the right choice for your WordPress site?

Hundreds of web hosting providers compete to offer the best hosting services for WordPress. It makes picking the right one for your site challenging unless you are sticking to the most famous names of the hosting world. Bluehost and HostGator are the two top favorites among website owners and blog managers around the globe. In fact, two of the biggest names belong to the same mother company. Most of their services are comparable, but there are a few distinctions that set their services apart.

How to Effectively Use Videos in Your Outreach Emails Daniel Bishop Wed, 07/18/2018 - 17:56

As the initial step toward establishing a connection with a potential collaborator, the outreach you send could directly turn away the person you’re contacting  – or it could be the very foundation of a fruitful collaboration. Whatever your strategy is aimed at, no doubt you’ve spent a lot of time developing your outreach tactics and continuously tailoring them.

But what if there was a way to encapsulate all these tactics in a digestible outreach format to further improve open, click-through, and response rates?

The process of developing an optimized business or personal site

On the Internet, setting up a web space for one's business projects or other trade-related reasons is undoubtedly akin to child's play. There are many kinds of services present in the online area which assert that they can develop appealing websites by using straightforward procedures. Apart from these options, a person can also choose to self-design his/her website. But if a planned approach isn't in place then building a site can become a challenging prospect. 

Methods to be pursued for setting up an appropriate website

Five Reasons Why Some Company Intranets Fail Clare Willson Fri, 07/13/2018 - 06:54

Every company that deploys an intranet solution does so with the best of intentions.  The purpose of any company intranet is to make internal processes smoother within the organization, enabling better communications and efficient management of content.

Whether your organization is looking to provide easier access to resources, improve collaboration and internal comms with employees, or boost engagement and productivity levels, every intranet solution ultimately has objectives to meet.