Content Management

It has been a couple years since I personally promoted a conference through my websites and perhaps even longer since I've attended a conference. This was not an intentional decision by me but simply a recognition that in the past couple years I didn't find a conference I found worthy to promote. After awhile talks covering topics such as content management, digital strategy, and collaboration become noise so over time my interest in conferences waned. Then all that changed last week when Janus Boye contacted me to remind me that's he's rebooted his company and bringing his conference back to the USA.

Employee intranet isn't the latest buzzword in HR, that’s for sure. It has been around for some time, however, back in the day, the intranet was a simple database whereby employees could access documentation and information that related to their role, and that is related to the business as a whole. With time employee intranet has changed and grown. Rather than being an entirely one-way communication tool, it has become a place to share information and knowledge, all in one place.

Driving visitors to your site is only half the battle in gathering leads and converting people into customers. You must also engage and entertain them.

Around 86 percent of customers are willing to pay more for a good experience with your brand. Investing in UX pays off in more engaged and loyal customers who are eager to buy from you.

One trend that's been gaining momentum in recent months is the sticky navigation bar. A sticky navbar follows the user as they scroll down your page, making it easy to move to any area of your site without the need to scroll back to the top.

You have just a few seconds to make a good first impression on site visitors. If your navigation bar is easy to find and intuitive, people are more likely to form a positive image of your brand. One user experience (UX) study showed fixed navbars reduce browsing by 22 percent.

In a highly competitive market, staying current is a big part of attracting new customers and retaining the customers you have. Customer experience (CX) is rather elusive in some ways because there are so many different elements playing into the experience a customer has with your brand.