What's your content marketing strategy for 2020? Will there be white papers and long-form videos, case studies, and podcasts? Before you get busy, take stock of possible mistakes you may have committed in 2019 and learn to avoid them by 2020.
Content marketing mistakes may range from something as significant as posting a distasteful ad to something minor such as failing to repurpose content. Either way, you should avoid or stop committing the following common content marketing mistakes: