Content Management

Voice search has transformed how users interact with technology and access information online. Today, asking Google Assistant, Siri or Alexa for movie streaming locations, news updates or cooking tips has become routine. 

With the rise of AI-enhanced neuro-linguistic programming (NLP), the demand for automatic speech recognition capabilities has skyrocketed. Website owners must embrace this evolving trend to enhance their online presence and provide the seamless experiences users now expect. Here’s how to go about it in six steps. 

Content is at the heart of every brand’s marketing strategy, but manually managing the process can be a significant hurdle. With content teams expected to quickly produce engaging pieces, finding ways to work faster without sacrificing quality has become more crucial than ever.

Artificial intelligence (AI) is becoming the answer to this challenge. Marketing teams that use intelligent tools can distribute result-boosting content more efficiently.

The Importance of Implementing AI in Content Management

AI tools are leading the way in helping marketers keep up with the growing demands of quality content.

In any business, marketing collateral is essential for communicating your brand’s message and engaging with customers. Yet, as the amount of collateral grows, so do the challenges of managing it. You need a clear strategy to maintain control over your materials. Creating a holistic ecosystem for marketing material management allows you to streamline processes and enhance the impact of your content.

Branding experts know storytelling is the backbone of a solid strategy. While much of it appeals to emotions, there is evidence why good marketing techniques appeal to the mind — it is all in neuroscience. Elevate your narratives by understanding how the brain amplifies companies with neuromarketing.

How to Foster a Winning Relationship with Your Website Redesign Team as a Client

Redesigning your website is an exciting proposal. A positive experience with your website design team happens when communication is clear. You can avoid bottlenecks and endless email loops, hashing out the details by improving processes and communications from the start. Here are some best practices as a client to foster a winning relationship with your website redesign team that results in a stellar site experience.

Zengenti, the creator of Contensis, headless content management system (CMS), has announced the launch of its new accessible site improvement platform, Insytful, in an effort to ensure web content is universally accessible for all.

Launching officially ahead of Global Accessibility Awareness Day (GAAD, 16 May) Insytful aims to tackle online inclusivity by combining a selection of industry-leading tools and its own scanning technologies to monitor a website’s accessibility rating, performance and content quality, to improve user experience and SEO rankings.

Mergers and acquisitions (M&As) can be a beneficial but challenging undertaking in any industry. Even after months of careful planning, businesses must monitor their M&A’s success to determine any necessary strategy changes in the future. That’s not always as easy as it seems, especially in the digital content industry.

Sales content management systems (CMS) are crucial for organizing content assets and ensuring sales reps can engage prospective customers with the right content. Without a CMS, sales reps typically feel overwhelmed with the content they must choose during their sales process. Various types of content can stimulate information overload and sales content redundancy. However, a well-organized CMS will help a sales team stay prepared throughout the sales journey, ensuring productivity and efficiency.

With industries across the board becoming increasingly adept at using AI-driven Large Language Models (LLMs) like OpenAI’s ChatGPT, Anthropic’s Claude2 and Meta AI’s Llama2, it begs one obvious question: How do we make sure all of the content out there isn’t generated by AI?

Fortunately, being an “AI sleuth” is relatively easy thanks to some emerging smart SaaS tools. Such solutions will become crucial for those endeavoring to identify the use of AI in content creation, dealing with challenges related to false positives in AI content detection, discerning if AI material has yet been detected, and even if AI “distilled” content has been reconfigured to be more neutral in sentiment.

CMS specialist Zengenti, creators of Contensis, has joined forces with the National LGPS Frameworks, a partnership which will see the Ludlow-based software firm strengthen its local government community.

The National LGPS Frameworks allows the Local Government Pension Scheme across England, Wales, Scotland and Northern Ireland to efficiently procure high-quality, value-for-money pension fund services, reducing lengthy procurement timescales and saving time and money. Other public service pension schemes can also use the frameworks.