Joanna Madej

Member for

6 years 4 months

Head of Global Communications at Hippo

Latest Posts

Hippo CMS : A new name in the 2015 Gartner Magic Quadrant for WCM Joanna Madej Thu, 08/06/2015 - 17:40

Gartner released the 2015 Magic Quadrant for Web Content Management today, and there’s a new addition to the list of usual suspects. This year the Magic Quadrant includes Hippo CMS. As CTO, I couldn’t be more proud.

It's out: Hippo CMS 10.0.2 GA Joanna Madej Wed, 07/15/2015 - 07:29

We couldn't be more thrilled: Hippo CMS 10 is out on GA.

Hippo CMS and Nuxeo: What You Need to Know About WCM and ECM Interoperability Joanna Madej Tue, 07/14/2015 - 06:20

Combining web content management and digital asset management platforms allows you to create the best customer experience for visitors across all channels. WCM platforms such as Hippo offer unprecedented mechanisms to connect with website visitors and DAM platforms like Nuxeo manage digital assets in a central repository.

Hippo Debuts Content Performance Platform and Launches Hippo CMS 10 Joanna Madej Tue, 05/19/2015 - 01:28

New platform harnesses the power of content and context to deliver actionable insights for a personalized digital experience across channels

4 Reasons Why Your CMS Should Support a Decoupled Architecture

The psychological theory of the Paradox of Choice states that the presence of too many options causes cognitive distress and often results in less than optimal decisions being made. Given the pure number of tools, platforms, features and functionality that comprise today’s Digital Marketing landscape, the selection process can be overwhelming. So what should you really care about when assessing tools and making technology selections? Let’s look at why your search should start, and end, with tools that boast a decoupled architecture.

Experience Management

Hippo: Content ROI Spans the Enterprise Joanna Madej Wed, 04/22/2015 - 01:48

As we countdown the days to the launch of the new version of Hippo CMS, I find myself having conversations about the spirit and vision behind the product just as often as I discuss new, soon to be announced features.

Whether I’m speaking with marketers, technologists, product management or sales, one topic is constantly top of mind: the importance of understanding and communicating content ROI. And, equally importantly: responding to content ROI quickly, and efficiently.

6 Benefits of a Java CMS

Java. You can’t beat the classic when it comes to development languages for an enterprise-level content management system (ECM). Compared to .NET, PHP, or C# Java is still the top development language for its reliability, stability and suitability for “building back-ends for modern enterprise-web applications. With Java and frameworks based on it, web developers can build scalable web apps for a variety of users.”

How do I measure the content performance of my site or mobile app?

Metrics are becoming increasingly important for content marketing. Simply measuring visitors or users, and displaying the results in colored graphics is no longer sufficient. A CMS solves this by going to the source: the content.

Content Performance Metrics

You've probably been measuring users or page visitors on on your site or mobile app for a long time. Thanks to free systems like Google Analytics or open source analytics software like Piwik, you have a (more or less) accurate picture of the pages that your visitors or users have visited.