Marketing

Website Builder: The 2017 Marketing Mobile Infographic

8 years ago By Bryan Ruby

It's not a secret. While digital marketing on the desktop remains an important channel, it is in the mobile arena where customers are increasingly present. Over the past few months, Megan Arevalo (Community Director for websitebuilder.org) has been persistent in her requests we take a look at an infographic her team built. She claims the graphic is "chalk full of relevant and new information about mobile marketing and it highlights what a powerful impact mobile marketing has on consumers and businesses alike". After taking a look at the graphic for myself, I have to agree with Megan. It's a good graphic containing relevant information that I believe our readers would be interested in looking at too.

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5 Simple Tricks and Tips for Using Instagram for Promotions

9 years ago By Walter Moore

We all know that Instagram was originally intended as a photo-sharing site. Anyone can start an account to upload photos and to share it with the world. However, Instagram is not just a personal image-sharing site, but it can also be a serious business tool offering plenty of features. This articles is an attempt to offer you professional tips and tricks you can try on Instagram for ecommerce and business promotions.

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Study: Controlling narrative of influencer-led campaigns is proving challenging

9 years ago By Real Wire

London, United Kingdom (17 May, 2017). Fashion and Beauty Monitor, the leading influencer marketing and PR solutions provider for the fashion, beauty and lifestyle industries, today released ‘The New Face of Luxury’ research report, conducted in association with Econsultancy.

For some time, the mass market appeal of social media seemed to be in contradiction to the privacy and exclusivity of the luxury industry, creating understandable caution among luxury brands. ‘The New Face of Luxury’ report considers the luxury fashion, beauty and lifestyle sector specifically, and explores how it is embracing the emerging space of influencer marketing.

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RiskIQ Researchers Identify New Threat Actor NoTrove Delivering Millions of Scam Ads

9 years ago By Real Wire

London, UK – 26 April, 2017 – Earlier this year, RiskIQ, the leader in digital threat management, reported an eight-fold increase in internet scam incidents that deny the $83 billion digital advertising industry millions of dollars. Now, researchers at RiskIQ have identified NoTrove, a newly discovered and major threat actor that is delivering millions of scam ads that threaten consumers and further undermine the digital advertising industry.

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McKinsey Research: Only 15% of retailers surveyed have a fully implemented Personalized Marketing Initiative

9 years ago By Real Wire

New York – April 25, 2017 – Periscope® By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve sustainable revenue growth, today announced the findings of research it carried-out at the 2017 World Retail Congress (WRC) looking at retailers’ implementation and attitudes towards personalized marketing.

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What Does the Future Hold for Mobile App Marketing And Mobile Advertising?

9 years ago By Jazz Gill

Smartphones have changed our lives in a big way and mobile applications have become an important part of our work. Smartphone industry and mobile application industry have witnessed a huge increase in the usage of the mobile devices and mobile applications, respectively. And, the number of users are expected to rise each passing day. The usage of mobile applications has made people rethink about how they operate and interact.

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Malvertising Rises 132% in 2016 Over 2015, Says RiskIQ Research

9 years ago By Real Wire

RiskIQ Digital Threat Detection Data Indicates a Sharp Increase in Advertising Trend

5 Top Mobile Marketing Trends for 2017

9 years ago By Andrew Gazdecki

We’re only a few weeks into 2017, so it is natural to ponder what the new year will bring. For many industries, it’s uncertain what the future holds. For marketing, however, it is clear cut. Based on the last half of 2016, companies have shifted their focus and begun taking advantage of powerful technologies that had largely been ignored (even though customers use them every day). In 2017, mobile marketing will rise to the top.

Pay-for-Pounds Contests Prompting Workplace Weight Loss

9 years ago By Merilee Kern

Four Key Marketing Strategies Helping Business Groups of all Sizes ‘"Diet for Dollars" to Boost Bottom Lines as Innovative Workplace Wellness Approach

While the modern-day workplace is rife with technology and other advancements that have made it more efficient, productive and profitable from a business standpoint, it seems much of that progress is having an adverse effect on the collective waistline—and well-being in general—of America’s workforce.

Credibility Crisis: 4 Sure-Fire Strategies for Cultivating Consumer Trust

9 years ago By Merilee Kern

While the retail industry crisis has been well-reported, particularly with respect to dwindling foot traffic to brick-and-mortar stores. However, even as consumers turn to shopping online and via mobile devices in droves, it’s shocking to learn that fully 97% of visitors to eCommerce and other sales-minded sites bail out without purchasing on their first visit. As concerning is that approximately 70% of shoppers who do add items to their online shopping cart do not complete the purchase.