Trudy Seeger is an advertising expert. He specializes in new-age advertising methods like TV menu board, digital signage and narrowcasting. His research sheds new light on the effects of new modes of advertising on ROI and penetration.
Branding is far more than creating a logo or choosing a tagline. Your brand should represent a particular quality of service that promotes a narrative. Marketing efforts led by core values constitute successful branding efforts. Take, for example, Coca Cola. Since its launch in 1892, little has changed. The colors and the brand value remain almost the same.