Marketing

So you have gone through the rigorous, time-consuming and very expensive cycle of idea generation, coding, design, app testing, etc., and have created an app that you hope would “break” the Apple App and Google Play Store when it is launched. Congratulations! You have done a great job. However, you must remember that creating the first part of the app development process. The other part (which is even more important) is ensuring that you publicize the app so that more people will see and use it. The goal is to make your app stand out from among the millions of apps on the various app stores.

In combining the best components of mobile apps with the best components of websites, progressive Web apps (PWAs) offer a new, exciting way to engage with consumers via the mobile web. These PWAs function as websites that allow users to view them and interact with them as they would do with a mobile app. They do not have to be online in order to work, which enables them to be used at any time, on any device, and from any web browser. Each and every person who goes to a particular PWA will access the same version of the site. Plus, a PWA can be downloaded directly to their home screen, so users get to skip a visit to the app store on their device.

There is no exaggeration in the fact that the Internet and social media has made the world a lot smaller and brought people closer. From finding information on anything under the sun to buying things without stepping outside the house, it is all possible by virtue of the web. Today, we can access the internet not only from our desktop computers but also from mobile devices such as smartphones, tablets and such.

The rise in the use of social media and its accessibility through mobile devices have revolutionized the way business is conducted. Business owners can now promote their company on social platforms such as Instagram, which is proven to have a huge appeal among today's generation of buyers.

With tens of millions of photos being shared daily on Instagram, the photo- and video-sharing platform offers you a great opportunity to reach a vast audience of your current and prospective customers. However, to capture their attention and convert that attention into sales, you need to post the right content. So, what do you post?

It is essential that you think carefully about the type of content you’re going to be posting on your feed before you decide on a visual style. One way to go – the one most common – is making your products or services the focal point of your content. Alternatively, you can choose to focus on your culture and community.

Search engine optimization (SEO) remains one of the most important ingredients for a successful internet marketing campaign. With the business environment getting viciously competitive, building a beautiful website is no longer enough. Every business in your niche already has a website and to stay competitive, you have to beat your competition through search. Search engines are at the core of business success and by working with an established SEO agency, you will gain a competitive edge, which is what every marketer wants.

As a modern-day marketer, it is easy to get lost in the hustle and bustle of marketing strategies with no clear plan of action. The ad hoc strategy of creating videos, blogs, emails, SEO, guerrilla marketing, and cold calling, with absolutely minimal connect with the prospects, never delivers optimal results.

It is essential for app developers to choose specific marketing channels for their app and then delivers consistent effort on each platform. Social media channels offer a force that connects the largest communities and individuals worldwide. Billions of people across the globe keep checking social media every day.

August 9, 2017 --- Snaplytics is a marketing platform for new social channels including Snapchat and Instagram stories. In August they will launch their Brand Listening service to analyze brands share of voice among influencers and which influencers are most active on the story based platforms.

Snaplytics analyzed over 800 influencers in depth over the last quarter, to identify how many updates contained brand mentions, which brands were being mentioned and who mentioned them on what platform. It turns out while Snapchat has had a downward going slope in terms of influencer activity Instagram Stories is gaining more and more traction, especially among larger brands.