Surviving The Conversation Age: 3 Ways to Speak Human in a Content-Crowded World
News, Opinion, and Lifestyle for Business Leaders, Marketers, and IT
Marketing
How to Market Your Business App Almost for Free
Today, companies require marketing budgets as much as the cost of the whole manufacturing process. They pay media and marketing companies so much money that the MRP of the product could be many folds higher than the original manufacturing cost.
But, in today’s technologically advanced world, many ways have emerged to market your product almost for free of cost and having a really big impact compared to the high-budgeted marketing campaigns.
1. Social Media
Study: The Black Friday Store Experience is Driving Consumers Online
Half of US and UK consumers will not be shopping during Black Friday, and most that do, will not visit stores, because of the stress of the experience
New York – November 1, 2016 – Periscope™ By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve sustainable revenue growth, has today released the findings of new research conducted with US & UK consumers on their attitudes towards Black Friday 2016, and how they plan to shop. Black Friday may be considered one of the biggest shopping events of the year, but the survey showed limited involvement and decreased interest amongst consumers.
Huawei and Walkbase Launch Venue Crowd Analytics Solution
New product allows districts, malls, airports and exhibition venues to measure customer footfall and improve customer conversion
United Arab Emirates, Dubai - November 1, 2016 - At GITEX 2016, Huawei, a leading information and communications technology (ICT) solutions provider, and Walkbase, a leading venue IoT analytics platform provider, today announced a joint venue crowd analytics and marketing solution, which will allow venue owners across districts, malls, airports and other industries to optimize customer experiences.
Searchmetrics Content Experience Creates New Paradigm For Online Storytelling
Guided Creation and Optimization Helps Deliver Revenue-Producing Content
SAN MATEO, Calif. (Oct. 24) – Searchmetrics today expanded its pilot program for the world’s first agile content development platform, delivering a new paradigm for online marketers to produce content that resonates with audiences and drives predictable results.
3 Ways to Give Your Social Media Marketing an Extreme Makeover
You’ve probably heard people talking about how awesome social media marketing is, and how they’ve used it to do everything from grow their brand, to spike their traffic and bring in the conversions. All of that sounds nice, but what happens when you’re trying to find success in this field, and you’re coming up short?
If that scenario sounds like your experience thus far with social media, then it’s time for an extreme makeover. Clearly something isn’t working, but that doesn’t mean it can’t be fixed. Today I’ll show you three surefire methods to revamp your social media marketing strategy and start off on the right foot.
10 Profound Reasons Why Nerds Rule Digital Marketing
How do you spot a modern Einstein? Thick glasses, braces, tucked shirts in high-waist pants, walks fast and always slouching—these are the typical geeks that Hollywood presented to the world. But such descriptions do not hold true these days.
They are no longer just stuck in a basement inventing a time travel machine. They are no longer just looking at a blackboard trying to solve the most complex math problems. There are also digital nerds, and they are as cool as the guys we hang out with on a Friday night. These tech-savvy individuals rule what we now know as digital marketing, which is practically a nerd’s world.
SDL Announces Global Team App on the Salesforce AppExchange
Users can now more easily collaborate with global sales teams with real-time multilingual translation within the Salesforce platform
WAKEFIELD, Mass., 22nd June, 2016 – SDL (LSE: SDL) today announced it has launched Global Team, a new app on the Salesforce AppExchange that empowers businesses to connect with their customers, partners and employees in entirely new ways across more than 100 languages.
Built on the Salesforce App Cloud, SDL Global Team is currently available on the AppExchange.
Akamai Taps SDL to Improve Multilingual Web Marketing
Global leader in content delivery streamlines website management for its own multilingual web properties to deliver improved customer experience and reduce internal costs
WAKEFIELD, Mass. – June 07, 2016 – SDL (LSE: SDL) today announced that Akamai, the global leader in content delivery network services, has rebuilt its corporate website and increased the effectiveness of its multilingual marketing efforts by leveraging SDL’s web and language technologies alongside specialized language services.
IOCS Announces Major Rebrand and Unveils its Name Change to Dealflo
London 31st May 2016: IOCS, the provider of the world’s first service automating end-to-end financial agreement processes, has today announced a full rebrand and unveiled its new corporate identity. Effective immediately IOCS will be known as Dealflo, a name that better represents its unique solution.
Dealflo is a Fintech pioneer, offering cloud based financial agreements automation to leading providers across sectors including motor and retail finance, banking and insurance. Its long term and rapidly growing user base stand as testament of the way Dealflo revolutionises financial agreement processes whatever their workflow, risk or complexity.