Marketing

RiskIQ Digital Threat Detection Data Indicates a Sharp Increase in Advertising Trend 

We’re only a few weeks into 2017, so it is natural to ponder what the new year will bring. For many industries, it’s uncertain what the future holds. For marketing, however, it is clear cut. Based on the last half of 2016, companies have shifted their focus and begun taking advantage of powerful technologies that had largely been ignored (even though customers use them every day). In 2017, mobile marketing will rise to the top.

Four Key Marketing Strategies Helping Business Groups of all Sizes ‘"Diet for Dollars" to Boost Bottom Lines as Innovative Workplace Wellness Approach

While the modern-day workplace is rife with technology and other advancements that have made it more efficient, productive and profitable from a business standpoint, it seems much of that progress is having an adverse effect on the collective waistline—and well-being in general—of America’s workforce.

While the retail industry crisis has been well-reported, particularly with respect to dwindling foot traffic to brick-and-mortar stores. However, even as consumers turn to shopping online and via mobile devices in droves, it’s shocking to learn that fully 97% of visitors to eCommerce and other sales-minded sites bail out without purchasing on their first visit. As concerning is that approximately 70% of shoppers who do add items to their online shopping cart do not complete the purchase.

Searchmetrics' annual study of top Google ranking factors undergoes radical format shift to match industry-specific needs and results

SAN MATEO, Calif., December 13, 2016 - Today's search results are shifting dramatically to match answers to the perceived intent of a search, as Google and other search engines increasingly employ deep learning techniques to understand the motivation behind a query, according to key findings in a new Searchmetrics study.

The new economy of conversation: How brands can make and maintain meaningful connections and create a lifetime value with customers in ways that’ll set your brand apart in a crowded marketplace, tell an authentic story, foster maximized marketplace engagement and breed brand loyalty

By Kevin Lund

1. Social Media

Half of US and UK consumers will not be shopping during Black Friday, and most that do, will not visit stores, because of the stress of the experience 

New York – November 1, 2016 – Periscope™ By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve sustainable revenue growth, has today released the findings of new research conducted with US & UK consumers on their attitudes towards Black Friday 2016, and how they plan to shop. Black Friday may be considered one of the biggest shopping events of the year, but the survey showed limited involvement and decreased interest amongst consumers.

New product allows districts, malls, airports and exhibition venues to measure customer footfall and improve customer conversion

United Arab Emirates, Dubai - November 1, 2016 - At GITEX 2016, Huawei, a leading information and communications technology (ICT) solutions provider, and Walkbase, a leading venue IoT analytics platform provider, today announced a joint venue crowd analytics and marketing solution, which will allow venue owners across districts, malls, airports and other industries to optimize customer experiences.