November 2017

Snapchat VS Instagram – Which Stories Are Better For Boosting Business?

In 2013, Snapchat introduced Stories as a new form of ephemeral content which instantly appealed to a younger audience. Three years later, Instagram followed with its own version of Stories, not so different from Snapchat’s version. However, in a year Stories boosted Instagram’s audience and became a big competition to Snapchat. The most important things you should be asking yourself is how does this affect brands and marketers, and what is the best way to reap the benefits from both platforms.

Searchmetrics Study: Online Health Sites Are Long-Winded - And Searchers Couldn’t Be Happier

SAN MATEO, Calif. (November 15, 2017) - Health-related websites must create highly relevant, long-form content tailored to answer searchers’ questions with more authority and clarity than other industries, according to a new Searchmetrics study that identifies key ranking factors for specific industries.

Four Reasons Why Your Business Needs an App Guest Author Wed, 11/15/2017 - 06:41

With a large majority of the global population increasing their smartphone and tablet usage when it comes to browsing for and buying products online, it makes sense to build your business a functional and easy to use mobile app. Providing a mobile app for your customers not only gives them another platform in order to buy products from your company, it will also help your reputation and give your business a more professional and up to date appearance. If you’re considering developing an app for your business, here are just some of the potential benefits you might experience.

How to Use Gadgets in Marketing

Tablets, laptops, smartphones, and smartwatches play a big role in our lives. They are great solutions for a lot of issues we have. We use gadgets for communication, traveling, working out, studying, entertaining, etc. The same way your gadget can be a helpful tool in your business. Marketing develops as fast as technology does. Thus, a concrete gadget, or it's more accurate to say a concrete app can boost your business productivity and help you to become better in marketing.

Analyst report identifies PIM as vital piece of retail tech puzzle RealWire Tue, 11/14/2017 - 04:48

Analyst firm Forrester’s global Product Information Management (PIM) report has identified PIM as a vital differentiator for retail, ecommerce and distribution businesses. Vendor Landscape: Product Information Management (PIM), Q3 2017 introduces digital business leaders to the modern PIM landscape as well as an overview of the vendors, including the UK’s Pimberly, whose solutions are empowering teams to tell their product stories across a constellation of touchpoints.

Key takeaways identified by the creators of the report include the recognition that:

Acquia Names Michael Sullivan CEO, Dries Buytaert Elevated to Chairman

Acquia announced the selection of Michael Sullivan as Chief Executive Officer, effective in December 2017. Sullivan, 52, has extensive experience in building market-leading, high-growth SaaS organizations and has led the acquisition and integration of numerous companies over the course of his career. He brings to Acquia 25 years of focused experience in content management, archival solutions, electronic discovery and enterprise content governance solutions, and joins Acquia as the company marks its 10th anniversary as a pioneer in cloud-based, open source web content management.

Enrique Rodriguez is Named TiVo's New President and CEO

The TiVo Corporation announced that its Board of Directors unanimously elected Enrique Rodriguez to the position of president and CEO effective today. Rodriguez also joins the company’s Board of Directors. TiVo is a leader in entertainment technology and audience insights and is well known for it's long history in creation of interactive program guides and presence in the DVR space.

Hybrid Cloud Business Solutions Are Best For Protecting And Backing Up Data

Data is the most significant asset of organizations, and it has to be protected and secured from theft, loss or disasters. Moreover, as the economy is now turning real time, it becomes imperative that data must be available easily so that authorized employees can access it quickly for better productivity and improved customer service that forms the crux of digital business today.

Top 4 Strategies That Will Improve Your Online Ad Buying Program Walter Moore Thu, 11/09/2017 - 15:47

Few forms of advertising are as powerful as online ads. With more people shopping online than ever, you want to allocate a good portion of your marketing and advertising budget to this endeavor. The key is to work smart and make the most of the effort. Here are four strategies that will help you get the most from your campaigns.

Recognize That Ad Buying Has Changed

Redgate introduces SQL Server 2017 support for award-winning software suite RealWire Thu, 11/09/2017 - 13:53

Cambridge UK, Thursday, 9 November - The SQL Toolbelt, the portfolio of SQL Server development tools from Redgate Software that won a Visual Studio Magazine 2016 Reader’s Choice Gold Award, has been upgraded to include SQL Server 2017 support. The toolbelt, which is regarded as the leading software suite for database and data development, now enables users to make the most of the latest features in SQL Server.

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