Marketing

Fast-Loading AMP Pages Dominate Google’s First Page Results for Media and News Searches

San Mateo, September 26, 2017 - News and information publishers who enable fast-loading Accelerated Mobile Pages (AMP)[1] for Google searches now overwhelmingly top mobile search results, suggesting holdouts are increasingly likely to lose readership and advertising revenue, new Searchmetrics research finds.

Few Essential Tips That Will Help You Ace Your Social Media Game

Hardly anyone guessed that social media platforms would prove to be one of best places for marketing. As conceptualized by the founders, social media networks were meant to be the venues for social interaction; however, with the passage of time, these networks have proven to be the popular marketplaces for almost all types of businesses. If your company or business is yet to make an impact on social engagement, it is time to keep pace with the times and plunge to social media marketing with no further delay.

Facts you did not know about the business ups and downs

Is your business suffering from loss even after applying several strategies? If yes, then it is time for you to diagnose the actual problem behind the downward status of the company. A good marketing strategy of any business is one of the ways to let the brands have significant exposure in the world and a better way to draw customers. Targeting the right customers is one of the first plans that every company owner must adopt. Today we shall give you some valuable ideas on how you can get tons of traffic to your business's website using the social media platforms.

Practical Approaches for Business Promotion through Social Media

Most of the individual business people are still not aware of the possibility of exploring social media for business promotion. However, many of the smart business owners are actively using social media and reaping the best results in:

  • Building loyalty and trust among the customers

  • Establishing business credibility

  • Attracting more leads and sales

  • Maintaining and ongoing relationships with the consumers online

  • Enhancing brand awareness

  • Providing instant customer support online

CEO Corner: Harnil Oza on Social Media Marketing - How It Is Done

So you have gone through the rigorous, time-consuming and very expensive cycle of idea generation, coding, design, app testing, etc., and have created an app that you hope would “break” the Apple App and Google Play Store when it is launched. Congratulations! You have done a great job. However, you must remember that creating the first part of the app development process. The other part (which is even more important) is ensuring that you publicize the app so that more people will see and use it. The goal is to make your app stand out from among the millions of apps on the various app stores.

What Are The Benefits of Quality Content for Your Marketing Needs Online?

Have you ever wondered about the methods with which you can get are traffic to your website? There are many different methods of marketing, particularly with the advent of digital marketing techniques, and a number of stores are coming with their own unique ways of marketing their products. A very influential role is played by the content that you have on your website in determining the SEO ranking of the site. The optimization work and the related ranking are important factors that influence traffic and visibility of your site.

The Next Progression of Your Website: The Case for Progressive Web Apps

In combining the best components of mobile apps with the best components of websites, progressive Web apps (PWAs) offer a new, exciting way to engage with consumers via the mobile web. These PWAs function as websites that allow users to view them and interact with them as they would do with a mobile app. They do not have to be online in order to work, which enables them to be used at any time, on any device, and from any web browser. Each and every person who goes to a particular PWA will access the same version of the site. Plus, a PWA can be downloaded directly to their home screen, so users get to skip a visit to the app store on their device.

Do You Know the True Potential of Instagram for Social Media Marketing?

There is no exaggeration in the fact that the Internet and social media has made the world a lot smaller and brought people closer. From finding information on anything under the sun to buying things without stepping outside the house, it is all possible by virtue of the web. Today, we can access the internet not only from our desktop computers but also from mobile devices such as smartphones, tablets and such.

The rise in the use of social media and its accessibility through mobile devices have revolutionized the way business is conducted. Business owners can now promote their company on social platforms such as Instagram, which is proven to have a huge appeal among today's generation of buyers.

A Quick Guide to Achieving Stellar Results from Your Instagram Marketing Campaign

With tens of millions of photos being shared daily on Instagram, the photo- and video-sharing platform offers you a great opportunity to reach a vast audience of your current and prospective customers. However, to capture their attention and convert that attention into sales, you need to post the right content. So, what do you post?

It is essential that you think carefully about the type of content you’re going to be posting on your feed before you decide on a visual style. One way to go – the one most common – is making your products or services the focal point of your content. Alternatively, you can choose to focus on your culture and community.

What an Established SEO Agency Can Do for Your Business

Search engine optimization (SEO) remains one of the most important ingredients for a successful internet marketing campaign. With the business environment getting viciously competitive, building a beautiful website is no longer enough. Every business in your niche already has a website and to stay competitive, you have to beat your competition through search. Search engines are at the core of business success and by working with an established SEO agency, you will gain a competitive edge, which is what every marketer wants.