CRM

Size doesn’t matter: 5 ways predictive analytics prove your customer relationship management methods are likely falling short

Small businesses need to leverage every possible opportunity to drive revenue and minimize costs. Therefore, it makes sense to utilize apps that enhance the profitability for your company.

Here are several cloud and mobile small business app ideas that might help you drive more profit!

Customer Relationship Management

CRM is a system that you likely use to manage your entire marketing system, from prospecting to communication, and through relationship management. Many companies prefer cloud-based software solutions at this point. Additionally, a lot of the leading CRM providers offer mobile apps.

The world is going mobile. This isn't exactly a big revelation, but by adopting smartphones, tablets, and other mobile devices, businesses are changing the way they operate, and the changes are only expected to keep coming with the development of wearable technology. Perhaps one of the biggest ways the business landscape is transforming is through the increased use of customer relationship management (CRM) software. Companies have used CRM for years, but it has exploded in popularity only recently, and much of that is thanks to CRM businesses embracing mobile technology.

When it comes to tools that can help businesses reach out to more and more people, customer relationship management (CRM) systems are some of the most important currently being used. In a nutshell, CRM systems help companies keep track of customer information, with automation and organization of data being crucial elements of the software. As technology has evolved, so have CRM systems. Every year brings about new advances, and businesses have needed to adapt to keep up with all the changes. Predicting what’s to come can help organizations prepare in advance. As companies look to the future, they’ll notice several trends that they can be ready for well ahead of the rest of the pack.

MindTouch, a company dedicated to creating self-service help experiences, announced today that its social help system now integrates with SalesForce.com Help Desk and support ticketing to dramatically improve support agents’ efficiency and customers’ help experiences. MindTouch believes their social help platform is revolutionizing the user manual and SaaS customer experiences through a web-based environment that includes a knowledge base, help center, ticketing integration, and help button.

Support agents using CRM and web-based support ticketing systems have instant access to MindTouch powered help articles and knowledge base assets, thereby speeding time to resolution for customer issues. For support agents using SalesForce.com, MindTouch enables them to quickly pinpoint customers the most relevant content and to easily publish new content to the MindTouch knowledge base, as well as identify gaps in product documentation assets–all without ever leaving the SalesForce interface.

Newburyport, MA - Trunity, Inc. has released Trunity Connect, a robust content management system and customer support solution allowing organizations to establish a secure, two-way communication portal with customers and business partners.  Trunity Connect is a gateway to a social environment, increasing operational efficiencies, customer satisfaction, customer retention, business partner understanding and brand loyalty.