Experience Management

Content Strategy, Marketing, Outreach Strategy, Experience Management, Customer Experience, User Experience, Social Networks

Why Outdoor Marketing can be Beneficial for Your Business

When it comes to marketing, there is no single “golden formula” for success. Your business needs good marketing, if you’re striving for success, however, marketing is a broad term, and it asks for some serious investment of both your time and your resources. In this article, we will talk about outdoor marketing, and how it can affect your business in the most positive way possible.

5 Marketing Tips to Keep in Mind When Starting a New Business

It’s the dawn of the entrepreneurial age, and as global economies are, for the most part, digging themselves out of the proverbial dirt, we can see new business ventures popping up all across the online and offline realms. This opportune growth environment has prompted aspiring entrepreneurs to launch their own companies in search of entrepreneurial superstardom, yet that doesn’t mean that long-term success comes easy in the overly-competitive business world – quite the contrary.

In the Company of Huskies scoops Top Industry Awards

Agency wins big at ADFX, Kinsale Shark Awards and Checkout National FMCG awards

In the Company of Huskies is celebrating some incredible wins this week – from picking up the Grand Prix at the IAPI ADFX Awards, five sharks at the Kinsale Shark Awards and best campaign at a top FMCG show.

Huskies and Spark Foundry were awarded the Grand Prix at the Advertising Effectiveness Awards for their Nissan campaign ‘A Micra Revolution’. It tells the story of how a bespoke Irish campaign rescued the Nissan Micra brand in a declining car market. 

Confirmit Announces Inaugural AIR Award Winners

Market Research businesses recognised for innovation and excellence

London, UK, Oslo, Norway and New York, NY - 25 September 2018: Confirmit today announced the winners of the 2018 AIR (Achievement in Insight and Research) Awards. The company inaugurated the AIR Awards this year to recognise Confirmit customers who are driving forward the Market Research industry by innovating and delivering insights that enhance business performance.

The five SEO mistakes that have taken expert digital marketers down as well

Digital marketing is a lot like playing poker. The first-timers always find some luck, the beginners keep struggling and only those who know the game win by the end. Just like in a game of cards, everyone, even the experts, make mistakes in SEO. Search engine optimization is not as complicated as most people deem it to be. It is the art of achieving the perfect balance of usability, information, and visibility. Well, there are over 200 ranking signals, and that is what leaves room for errors. 

Hidden Benefits of Promotional Products in 2018

In 2018, a lot of Australian entrepreneurs tend to turn a blind eye towards all the benefits of traditional marketing. Sure, online presence is more important than it ever was before, however, there isn’t a single reason why this would make traditional marketing techniques obsolete. In fact, in a scenario where a growing number of small businesses deliberately ignores promotional products, you may decide to use them in order to create a clear distinction and even gain a competitive edge. Here are five additional, less-known, reasons why promotional products are still relevant in 2018.

Six Essential Benefits Of Hiring The Right SEO Company

If you are new to the digital marketing space, you may be uncertain of whether to hire an SEO agency or not. In this era, having a web presence is important because it ensures that you keep up with your online clients. With billions of people using the internet every day, having a website for your business means that you can reach out to these potential clients. A Search Engine Optimization company will ensure that your website is optimized so that you can get more traffic, more conversions, and increased sales. Here are the benefits of hiring an SEO service.

Improves your site

CIM Digital Summit 2018 tackles the key issues facing marketers today

  • Marketers from Royal Mail, SORTEDfood, and Lonely Planet to discuss new ways of interacting with customers and addressing changing consumption patterns
  • Marketing leaders to debate how to take advantage of the challenges facing the industry, such as Brexit, mistrust, fake news, new technologies and brand transparency
  • The flagship marketing event will launch new research on the digital skills gap and advise marketers how to address gaps in their knowledge

On 20 September, the CIM Digital Summit 2018 will welcome delegates from across the UK to hear from business leaders and leading brands on how to harness the power of marketing, take advantage of key opportunities and ad