8 in 10 banking customers want to know the carbon impact of their spending
New research has found that nearly 8 in 10 (75%) UK mobile banking users want to know more about the carbon impact of their spending. The findings indicate that there is an unfulfilled appetite in the UK retail banking market for green banking features and products.
The research, run by carbon footprint management experts Cogo and the Behavioural Insights Team, surveyed 2,007 UK mobile banking users to investigate customer attitudes towards banks encouraging them to reduce their environmental impact.
Emma Kisby, EMEA CEO for Cogo, says: