Local Sioux Falls company does Feed Rinse

The local newspaper for Sioux Falls, SD contains an article about an online service called Feed Rinse. The service "can rinse your feeds by keyword, author, tag, etc, or filter profanity and more." According to the article, the service is making national headlines on their Feed Rinse product. I've never used the service, so I can't really give it thumbs-up or thumbs-down. Some excerpts from the Argus Leader:

Quoting IT: We are the VA

Most of us in IT are aware of the recent data thefts of personal information within the United States government. Over the past couple weeks the VA admitted that files containing personal data for more than 50,000 active duty and more than 26 million veterans was stolen. In related news it was also reported that the "Energy Department disclosed to Congress on Friday that it suffered a security breach from a hacker in September that compromised 1,500 personnel records".