Four Reasons Why Your Business Needs an App

With a large majority of the global population increasing their smartphone and tablet usage when it comes to browsing for and buying products online, it makes sense to build your business a functional and easy to use mobile app. Providing a mobile app for your customers not only gives them another platform in order to buy products from your company, it will also help your reputation and give your business a more professional and up to date appearance. If you’re considering developing an app for your business, here are just some of the potential benefits you might experience.

How to Use Gadgets in Marketing

Tablets, laptops, smartphones, and smartwatches play a big role in our lives. They are great solutions for a lot of issues we have. We use gadgets for communication, traveling, working out, studying, entertaining, etc. The same way your gadget can be a helpful tool in your business. Marketing develops as fast as technology does. Thus, a concrete gadget, or it's more accurate to say a concrete app can boost your business productivity and help you to become better in marketing.

Acquia Names Michael Sullivan CEO, Dries Buytaert Elevated to Chairman

Acquia announced the selection of Michael Sullivan as Chief Executive Officer, effective in December 2017. Sullivan, 52, has extensive experience in building market-leading, high-growth SaaS organizations and has led the acquisition and integration of numerous companies over the course of his career. He brings to Acquia 25 years of focused experience in content management, archival solutions, electronic discovery and enterprise content governance solutions, and joins Acquia as the company marks its 10th anniversary as a pioneer in cloud-based, open source web content management.

Enrique Rodriguez is Named TiVo's New President and CEO

The TiVo Corporation announced that its Board of Directors unanimously elected Enrique Rodriguez to the position of president and CEO effective today. Rodriguez also joins the company’s Board of Directors. TiVo is a leader in entertainment technology and audience insights and is well known for it's long history in creation of interactive program guides and presence in the DVR space.

Hybrid Cloud Business Solutions Are Best For Protecting And Backing Up Data

Data is the most significant asset of organizations, and it has to be protected and secured from theft, loss or disasters. Moreover, as the economy is now turning real time, it becomes imperative that data must be available easily so that authorized employees can access it quickly for better productivity and improved customer service that forms the crux of digital business today.

Top 4 Strategies That Will Improve Your Online Ad Buying Program

Few forms of advertising are as powerful as online ads. With more people shopping online than ever, you want to allocate a good portion of your marketing and advertising budget to this endeavor. The key is to work smart and make the most of the effort. Here are four strategies that will help you get the most from your campaigns.

Recognize That Ad Buying Has Changed

Perforce Helix Plugin for Microsoft Visual Studio Provides Tighter Integration for Developers

Minneapolis, Minn., Nov. 2, 2017 - Perforce Software, a provider of solutions to enterprise teams requiring productivity, visibility, and scale along the development lifecycle, today announced that it has released the latest version of its Helix Plugin for Microsoft Visual Studio (P4VS). This version includes major usability enhancements that take advantage of Microsoft’s new extensibility hooks for source control providers to offer users tighter integration in their IDE.

70% of Contact Centers Require Customers to Read Sensitive Data Aloud, Increasing Security Risks

Boston – Oct. 30, 2017 – A new survey of contact center agents conducted by Semafone reveals the dire state of contact center data security. Drawing responses from more than 500 agents across industries around the globe, the survey shows that a concerning number of contact centers rely on outdated, risky practices for customer interaction, data collection and fraud prevention.

AllClear ID Named a Leader in Customer Data Breach Notification and Response Services Report

AUSTIN, TX – October 30, 2017 – AllClear ID, the industry leader in customer data breach notification and response, today announced it was recognized as a “Leader” in The Forrester Wave™: Customer Data Breach Notification And Response Services, Q4 2017 report by Forrester Research, Inc. AllClear ID is one of two Leaders recognized in the report.

Building A Successful B2B Social Media Marketing Campaign Guest Author Mon, 10/30/2017 - 06:27

If you are asked to think about a page/profile that is very successful on social media, you will hardly think of a Business to Business (B2B) company. This is because Business to Customer (B2C) companies have understood much more quickly the importance of this medium as a digital marketing strategy and dominated the market. But it is foolish to think that social networking is only about talking to end consumers.