Embrace multi-touch attribution tracking models for marketing campaigns

Last touch attribution models are slowly, but steadily fading out of the market. It is time for the marketers to embrace multi-touch attribution (MTA) models for their existing campaigns. Most start-ups and small businesses are struggling with setting up new attribution models and upgrading their existing ones to new forms. Nonetheless, almost every company understands the importance of cross-channel measurement for their ongoing marketing campaigns.

IBM i shops suggest mixed success with GDPR compliance, with challenges still afoot for some, new survey reveals

Peterborough, NH, August 9, 2018 – Half of IBM i users questioned in a recent poll are confident[1] that their organizations are totally compliant with the General Data Protection Regulation (GDPR) which came into effect on May 25th. However, over a quarter (26 per cent) admit they are not confident with the level of GDPR compliance, while 7 per cent remain unsure and 17 per cent stated they were not affected by the GDPR.

Five Ecommerce Platforms to Power Up Your Online Business Walter Moore Thu, 08/09/2018 - 10:10

Selling online has become a norm, from physical products to digital content. Selling on marketplaces like eBay and Amazon is becoming more accessible than ever before. But these intermediaries will have the utmost control over what you can sell and how. Moreover, these platforms can throw you out at any moment. And, they will not be accountable to you in any way when things go south. So, Be cautious.

How to broaden your business prospects within the locale? A brief guide

In the world of technology, burgeoning businesses have to concern themselves about the presence of their trades on the virtual area. More people spend a considerable duration on the Internet and are therefore more likely to come across a particular business product online.

Offline shops are vital, but if there is absolutely no online presence of the business, then it will be hard to gain a trending position in the market. For this reason, business owners are looking at different strategies to broaden their area of positive influence by utilizing the Internet.

Perforce Adds Slack Integration in Latest Helix ALM Release

MINNEAPOLIS, August 7, 2018 – Perforce Software, a provider of solutions to enterprise teams requiring productivity, visibility, and scale along the development lifecycle, announced the release of Helix ALM 2018.2 (formerly TestTrack).

Helix ALM is an end-to-end ALM tool used by developers to manage product lifecycles more efficiently. The latest release adds new collaboration capabilities with a Slack integration.

New Research: Financial Services Brands Can Win in Google Searches by Targeting ‘Direct Answers’

San Mateo, July 31, 2018 - Financial services companies looking to boost their online brand and traffic should focus on winning the prime place in Google search results called Direct Answers, new research from SEO and content marketing firm Searchmetrics reveals. Brands such as Bankrate.com, Investopedia.com and Wellsfargo.com are already successfully doing this.

5 Important Things to Consider before Hiring an SEO Company Charlie Brown Mon, 07/30/2018 - 23:38

It’s no doubt that everything is currently being done from the comfort of your home over the internet. This has been made easier by technology. The same has affected how people do their research or even how people shop. You can now do all your shopping online and get it delivered to you. In this regard, companies need techniques to get a hold of all customers, including those that shop online. Search engine optimization is the new way of attracting consumers to your business. This is possible if you have a website.