Why Your Website Needs SSL Certificate Security

Many people believe that website security is only important where personal information, and credit card transactions are involved. This could not be further from the truth. Your website needs security regardless of whether it is an e-commerce site, or blog. SSL is the industry standard in website protection and millions of website owners use it to protect their customer’s details and online transactions.

Searchmetrics Study: Did Google Shopping Really Gain an Unfair Advantage over its Competitors in the EU?

London, U.K., September 28, 2017 - With Google now agreeing to concede to the EU’s antitrust action by creating a standalone unit for its shopping services and allowing rivals to bid for ads shown there, a new study examines whether Google Shopping did in fact gain an illegal advantage over other price comparison sites. And does the search company have a legitimate case in appealing the EU decision?

New Research Shows Cyber Criminals Focused on Credential Theft

28 September 2017 – Criminal tactics used to access user credentials are growing in prevalence and sophistication, according to the findings of WatchGuard’s latest quarterly Internet Security Report, which explores computer and network security threats affecting SMBs and distributed enterprises. The findings also show that a record 47 percent of all malware is now new or zero day and able to evade signature-based antivirus solutions.

Infographic: Brands Failing to Deliver on Chat Customer Experience

Reading, UK – Consumers increasingly want to use chat for customer service – but companies are failing to meet their changing expectations. Nearly three quarters (72%) of consumers say a good chat experience will make them more loyal – however only 15% say they are always happy with the service they receive. These are amongst the headline findings of the Eptica 2017 UK Chat Study, released today.

Fast-Loading AMP Pages Dominate Google’s First Page Results for Media and News Searches

San Mateo, September 26, 2017 - News and information publishers who enable fast-loading Accelerated Mobile Pages (AMP)[1] for Google searches now overwhelmingly top mobile search results, suggesting holdouts are increasingly likely to lose readership and advertising revenue, new Searchmetrics research finds.

Few Essential Tips That Will Help You Ace Your Social Media Game

Hardly anyone guessed that social media platforms would prove to be one of best places for marketing. As conceptualized by the founders, social media networks were meant to be the venues for social interaction; however, with the passage of time, these networks have proven to be the popular marketplaces for almost all types of businesses. If your company or business is yet to make an impact on social engagement, it is time to keep pace with the times and plunge to social media marketing with no further delay.

Global Vodafone Survey Shows Strong Cyber Security Helps Businesses To Grow

A new cyber security report from Vodafone, Cyber Security: The Innovation Accelerator, highlights a strong link between how cyber security is used and business success, with 86 per cent of high-growth companies[1] seeing information security as an enabler of new business opportunities, rather than simply a means of defense. 

The research showed a number of perceived benefits that strong cyber security can bring to the relationship between an organization and its customers: