Businesses frequently handle sensitive customer information when collecting it for payments through credit card details and personal data. Ensuring customer info remains out of the hands of cybercriminals is crucial to a company’s reputation and how much people trust it. 

It's crucial to secure payments to maintain customer trust and prevent damage to the brand’s reputation. While most people understand a company isn’t necessarily responsible for a cybercriminal attacking its databases, they will want to know that the business did everything in its power to prevent it and have a plan for what to do should the worst occur. 

Earth Month in 2025 is an opportunity for you to lead with purpose. People pay attention to how brands show up, and they expect more than just a green logo or a recycled social post. Your customers want to see action, not just talk.

You don’t need to be a global giant to make an impact. Whether you run a growing business, design for ethical brands or manage marketing campaigns, this month is your chance to do something real — and make it stick long after April ends.

Choosing the right location for your company headquarters is one of the most critical decisions you’ll make as a small-business owner. It can boost operational efficiency, attract top talent and position your company for long-term growth. 

However, with so many factors to weigh — ranging from the surrounding community to the building itself — it’s essential to approach this decision strategically. To help you navigate this process, here are seven key considerations to keep in mind when selecting your company headquarters.

Building a personal brand on social media has never been more important for business success than now. Some even refer to it as a digital handshake, in which industry professionals, company owners, influencers and other creatives can share their authentic selves and highlight what sets them apart from others.

Social media platforms enable professionals to reach their target audience, resonate with new audiences and engage directly with users. It’s an opportunity to craft the perfect narrative and display authority and authenticity, allowing them to foster deeper connections through a memorable identity.

Marketing professionals and IT departments should have equal urgency when securing their business technologies. For instance, content management systems became immensely safer with encryption. Biztech experts across teams must collaborate to develop a secure strategy to protect digital assets in CMS environments. These are the best practices and methods to follow for implementation. 

The Americans with Disabilities Act (ADA) prohibits discrimination against people with disabilities in all matters. This means businesses must adequately upgrade their facilities and communications technology while prioritizing accessibility and assistive technologies. If your company employs 15 or more people, it must comply with the ADA requirements.

Complying with the ADA is a good start to improving accessibility in your workplace. However, other considerations can take things a step further and make your enterprise one that welcomes people of all abilities and backgrounds with open arms. Here are some features you should consider.

Influencer marketing has become a popular way for brands to connect with their audiences. With social media platforms driving consumer decisions, businesses are investing in these partnerships to expand their reach and boost conversions. Yet, while these collaborations can deliver impressive results, they also come with potential pitfalls that brands must handle carefully.

The State of Influencer Marketing in the Digital Sphere

Social media evolved from a way to connect with friends and family to discover brands and new products that make life easier. Many businesses that use platforms like TikTok or Instagram have found success with it over the years. 

Integrating physical security principles into cybersecurity strategies can significantly enhance an organization's defense mechanisms. Just as businesses protect physical assets with layered barriers, controlled access and continuous monitoring, they must take similar steps to protect digital infrastructure.

Below are key physical security principles and their corresponding applications in cybersecurity, along with actionable steps to help IT professionals implement these best practices.