October 2024

How to Optimize Your Website for Voice Search

Voice search has transformed how users interact with technology and access information online. Today, asking Google Assistant, Siri or Alexa for movie streaming locations, news updates or cooking tips has become routine. 

With the rise of AI-enhanced neuro-linguistic programming (NLP), the demand for automatic speech recognition capabilities has skyrocketed. Website owners must embrace this evolving trend to enhance their online presence and provide the seamless experiences users now expect. Here’s how to go about it in six steps. 

5 Early Warning Signs Your New Hire May Not Be the Right Fit

Hiring the right candidate is essential for your business's success. When you bring someone on board who aligns with your company culture and goals, they can drive productivity and boost morale.

However, you may miss the early signs that a new hire is not a good fit. This can lead to more significant issues like poor performance, disengagement and turnover down the line. Spotting these red flags early can address potential problems before they snowball. It will save you time, energy and resources while keeping your team on track.

Maintaining Psychological Safety: A Leader's Guide to Navigating Organizational Crisis

Every business leader faces pivotal moments that challenge their mettle, whether from internal organizational issues or global crises. In many instances, the fallout from these events can often cascade to employees, triggering uncertainty and anxiety. 

During such exigencies, the role of management becomes crucial — both in managing the issues and ensuring workers feel safe, valued and heard. Delve into how to step up and provide psychological safety for your teams while navigating critical situations. 

8 Cybersecurity Strategies to Protect Your ERP Data

Enterprise resource planning (ERP) platforms are crucial for helping companies streamline processes and maintain central locations for all essential operational data. However, due to their wealth of information, ERP platforms are also popular cybercrime targets. How should cybersecurity teams protect data to decrease the risk of attacks and make infiltrations less effective if they happen?

1. Keep the Software Updated

Most ERP tools are easy to update, and administrators receive alerts when newer versions are available to install. Sometimes, staying up to date is even easier because people can change settings to make software updates happen automatically.

70% of Marketers Struggle With Post-Holiday Retention. Here's How to Make Your Seasonal Strategy Last

The holiday season is highly profitable for many small-business owners. Historically, Black Friday marked the time when profits moved out of the red and into the black, ramping up sales and helping businesses stay afloat. Today, companies use the opportunity to attract new patrons.

How Businesses Can Cultivate a Customer-Centric Culture During Natural Disasters

Natural disasters upend lives and business operations in a matter of hours, leaving companies with a critical decision — how will they respond? In times of crisis, customers look to organizations for essential goods and services, support and guidance. For businesses dedicated to maintaining a customer-centric approach, these moments offer an opportunity to deepen trust and exhibit genuine care.

How to Streamline Content Management With AI

Content is at the heart of every brand’s marketing strategy, but manually managing the process can be a significant hurdle. With content teams expected to quickly produce engaging pieces, finding ways to work faster without sacrificing quality has become more crucial than ever.

Artificial intelligence (AI) is becoming the answer to this challenge. Marketing teams that use intelligent tools can distribute result-boosting content more efficiently.

The Importance of Implementing AI in Content Management

AI tools are leading the way in helping marketers keep up with the growing demands of quality content.

How Radical Transparency in Zero-Party Data Collection Builds Consumer Trust

Customer data is incredibly beneficial for allowing company representatives clear feedback about what people like and dislike, along with the aspects that would earn or retain their loyalty. However, this is an era when many hesitate to provide information about themselves, typically because they want to know how the recipients will use it. Zero-party data can solve these problems.