If you’re an individual or business looking to amplify your presence in the digital space, chances are you’ve looked into search engine optimization (SEO) as one of the first steps to drive more traffic to your business’ website. It's important to produce content for the keywords which are related to your industry. For example, SimplyRest which is primarily a mattress guide website also continuously produces quality sleep related content.
BOSTON – 9 March 2020 – Digital fragility has emerged as a risk to digital business that CIOs and CMOs are failing to confront concludes a recent report by Forrester, a leading global research and advisory firm.
According to the report, vital digital information sources and assets are at risk due to link rot, obsolete file formats and media, and vendor abandonment of online services. This can leave firms scrabbling to find or recreate digital assets, opening the door to loss of valuable trademarks, costly failures to meet regulatory crackdowns and poor corporate governance.
Beyond the short-term
With the rising technological advances available to marketers, it’s easier to connect with your audiences than it was ten years ago. The Internet, for example, has made the world smaller in terms of reaching out to markets. But not all business owners know how to maximize this power.
Machine learning (ML) allows computers to turn hard data into applications that enhance productivity and efficiency. As computers have gotten smarter, they've begun to think more logically and in ways similar to the human brain. Programmers now teach machines to rationalize and come up with solutions to complex problems — tasks that only the human brain could accomplish before now.
Online competition continues to increase amid the rampant growth of new websites and pages. According to Tourquemag.io, WordPress alone gets more than 2 million posts published every day. Or 24 posts every second!
This means that it is more difficult than ever for you to get your blog to the top of the search engine result page (SERP).
Your website must meet certain criterion set by search engines to be successful. And SEO is easily the most important part of it.
Virtual assistants have been incorporated into customer service applications and web pages, including technical support, product sales, or while receiving assistance during a purchase process. We currently experience virtual assistants without knowing it when we communicate with airlines, banks, social networks, insurance, or tourism companies.
Machines (software) are able to incorporate user interaction into their functions and learn about their needs on the fly. They achieve this by recognizing the same user, along with their emotions (joy, frustration, anger, disappointment, doubt) even better than many people by studying not only the tone of their voice but also the posture and gestures.
A landing page appears when a user clicks on organic or paid search results. These pages usually have a specific purpose. As such, they should include a strong call-to-action, user-centric design, and simplified navigation. However, in today’s hyperconnected era, just designing a landing page is not enough. With the rise of mobile searchers, you will need to optimize it for smaller screens, as well.
In this article, you will learn why optimizing landing pages for mobile is important and how to do it right.
AUSTIN, March 3, 2020 – Results of an exclusive global consumer research study examining consumer sentiment towards 5G smartphone upgrades and preparedness for trading in used mobile devices was released today by Blancco Technology Group (LON: BLTG), the industry standard in data erasure and mobile device diagnostics. Blancco’s study, titled 5G Smartphone Upgrades and the Secondary Device Deluge, found 68 percent of the 5,000 global consumers surveyed would be willing to trade-in their used device at the point of 5G upgrade. Based on this number and looking at the total number of global smartphone users today, there could be as many as 810 million used devices collected at the point of 5G upgrade this year.
