Mobile

RCS Evolving into Next-Generation Marketing Channel for MNOs and Advertisers, Reveals Upstream Report

London, Rio de Janeiro, Athens, May 19, 2022 – RCS (Rich Communication Services) messaging is expected to account for a growing proportion of global mobile operator revenue and become a vital channel for advertisers as they seek to enhance direct-to-consumer interactions and grow their first-party databases. That’s according to a new white paper, “Unlocking multi-channel marketing with RCS”, published by mobile marketing automation experts, Upstream, which explores rich mobile messaging’s emergence as a vital part of the digital marketing mix.

Infovista launches Precision Drive Testing™ to automate 5G testing

Cloud-native automation of testing routines integrates data from across 5G network lifecycle to increase speed and accuracy

Paris, France – April 12th, 2022 – Infovista, the global leader in network lifecycle automation (NLA), today announced Precision Drive Testing™ to bring a ML/AI data-driven approach and automation to network testing, significantly reducing the cost and time of 5G network testing. The patent-pending Precision Drive Testing leverages 5G network, service and customer data, and ML/AI techniques to increase the speed and accuracy of 5G testing process.

Outdated Business Support Systems Holding Back 5G Enterprise Revenues says MDS Global

Warrington, United Kingdom | 1 February 2022: MDS Global, a leading provider of business support systems (BSS) to telecoms operators, today published its findings and analysis of the Annual Industry Survey conducted by the Intelligence team at Telecoms.com.

Based on 287 responses from telecoms professionals, MDS Global says the survey shows dissatisfaction with 5G service results, with the ability of operators to partner with third parties on services, and with the speed at which new services can be launched.

U.S. mobile trade-in programs returned $757 million to consumers in Q3 2021, reveals Assurant

19 November 2021—Assurant (NYSE:AIZ), a leading global provider of lifestyle and housing solutions that support, protect and connect major consumer purchases, today announced findings from its analysis of the mobile device trade-in and upgrade market for Q3 2021. Its Q3 Mobile Trade-in and Upgrade Industry Trends report reveals that mobile trade-in programs returned $757 million to U.S. consumers, a 33% increase from both Q2 of this year, as well as from Q3 2020. Assurant’s data shows the significant role mobile trade-in programs are having in supporting the upgrade to 5G.

Smarter, Faster, More Secure and Ultra Versatile: The Latest TOUGHBOOK 55 Upgrade

BRACKNELL, UK. 9th September 2021 – Panasonic today announced the latest version of its TOUGHBOOK 55 notebook, that is as versatile as ever but with improved performance, connectivity and security. When launched in 2019, the TOUGHBOOK 55 set a new benchmark for mobile computing by enabling users for the first time to customize their device for different tasks while in the field. The latest TOUGHBOOK 55 maintains this popular modular approach but has been updated with the latest technologies ideal for users in field services, automotive, emergency and security services.

Mobile trade-in programs returned $571 million to U.S. consumers in Q2 2021

26 August 2021—Assurant, a leading global provider of lifestyle and housing solutions that support, protect and connect major consumer purchases, today announced findings from its analysis of the mobile device trade-in and upgrade market for Q2 2021. Its Q2 Mobile Trade-in and Upgrade Industry Trends report reveals that mobile trade-in programs in the U.S. returned $571 million to consumers, a 152% increase from Q2 2020 and a 25% increase over Q2 2019, reflecting a return to pre-pandemic levels.

How Mobile Technology Has Evolved Into the IoT World

Of all the major tech innovations to reshape the world over the past few decades, one of the biggest has been the rise of internet of things (IoT) devices. 

As the number of IoT devices has grown — and both consumers and businesses have adopted the tech — mobile technology has had to evolve fast to keep up.

These are the most significant changes that mobile technology designers have made to meet the needs of IoT technology in the consumer and business worlds — and how all mobile device users are likely to benefit.

High Speeds and Improved Reliability With 5G

The most significant impact of the IoT revolution has likely been on the direction of 5G, the next generation of cell network technology. 

Local SEO Best Practices for B2B Marketing to Take Your Company Forward

B2B leaders tend to focus on only a handful of marketing and lead generation tactics due to the nature of the industry – when you’re marketing to other businesses, personal contact and recommendations matter. Many of us in the B2B field know that one of the best ways to sell our service is to open a direct line of communication with a decision-maker in another company, but if we only rely on personal connections and emails, we are wasting ample marketing and CRO opportunities. If you want to excel at B2B marketing, you need to focus on the best digital marketing practices, and that means investing in local SEO.