Marketing

SAN MATEO, Calif. – May 23, 2016 - Searchmetrics today announced it has secured nearly $8 million in new financing to fuel new growth opportunities and initiatives for the company’s award-winning search optimization and content performance software suite.

Searchmetrics, a leading vendor of global SEO software and analytics tools, has raised more than $31 million in equity funding over five rounds since it was founded in late 2007. Major investors include Holtzbrinck Digital and Iris Capital. The new financing, a 7 million euro ($7.96 million US) debt facility, comes from Kreos Capital, Europe’s leading provider of growth debt financing to high-growth companies.

You probably haven’t thought about your About Me page in years. At least, if you’re anything like me.

But you’re doing this at your own peril. Statistically speaking, your About Me page is one of the top 10 most visited pages on your site.

That’s why I want to share with you the tips to make yours become a productive power page.

Content marketing remains essential to a business’s success. Nearly every Internet-savvy business owner is well-aware of the necessity of producing content to gain visibility and grow brand awareness. However, as content floods all corners of the Web, businesses are beginning to see that not just any content will satisfy their hungry audiences ― only fresh, exciting, high-quality content will do. Unfortunately, high-quality content comes at a cost.

Over two and half years ago, I wrote that wearables would be the next "disruptive innovation" but acknowledged we're not there yet. Once the right company with the right design comes along, this new market will take off just as fast as when Apple introduced their first iPad. Despite Apple introducing their smartwatch, I still sit on the sidelines waiting for the right wearable to convince me the time to buy one is now.

When people reuse and recycle things, they are seen as environmental warriors. But when content marketers repurpose content, are they just being lazy? A big NO.

20% say their phone is the only device they’ll use for researching gifts online this holiday shopping season

San Mateo – December 15, 2015 - 62% of US consumers will have researched Christmas gifts online by looking on Amazon this holiday shopping season, with 44% performing searches on Google according to a new study. Mobile phones are expected to play a big role, with around 67% of people planning to use their smartphones for researching gifts and 20% saying their phone will be the only device they use for the task.

Half of all small businesses have a website. We don’t have a firm number for what percentage of successful small businesses have websites, but we think it’s safe to say it’s considerably higher than fifty percent. We’re going to take a brief look at why the Average Joe business owner needs to dip a toe or ten into website ownership.

This week, Sitecore announced the availability of Sitecore Experience Platform (XP) 8.1, the newest version of its flagship product. Sitecore XP 8.1 enables marketers to turn customer interaction into an experience by offering customers relevant content in the appropriate context at the right time. Sitecore XP 8.1 offers an improved user interface and improved personalization through improved contextual intelligence.

Customers will switch brands if they don't receive consistent, context-based experiences according to the results of a  consumer brand loyalty study sponsored by Sitecore. Sitecore is a customer experience management company that is releasing the study to coincide with the launch of their Sitecore Experience Platform (XP) 8.1. The study was based on insight from more than 1,000 consumers in North America.

When it comes to posting online about my own personal misfortune, I have one simple rule. Don't talk about it until you can tell the story with a sense of humor. Yet, when it comes to a visible personal injury the first question you inevitably have to answer is, "What happened to you"? Three weeks ago, I was in a bicycle accident where I landed on my shoulder and broke my clavicle (collar bone). I'm better now, but I'm still wearing an arm sling. My first attempt of bringing humor to the situation was on Twitter.

I'm starting to think exercising is hazardous to your health. Visiting the doc.