You probably haven’t thought about your About Me page in years. At least, if you’re anything like me.
But you’re doing this at your own peril. Statistically speaking, your About Me page is one of the top 10 most visited pages on your site.
That’s why I want to share with you the tips to make yours become a productive power page.
Your “About Me” page of your website should serve several purposes. For starters, it should introduce you to potential new readers. It should show off a bit of your personality and writing style, explain why you are someone who knows what you’re talking about, and simultaneously entertain and educate your readers. Sounds like a big task, right? Because it is.
Writing a solid About page isn’t easy, especially when you consider the dozens of other jobs that any blog maintainer already has on a given day.
But putting in a little bit of effort and making sure to include a few things will take your About page from a zero to a hero in no time.
Some information about you.
I know this sounds pretty obvious, but your About Me page should definitely include some information about you. Whether you tell a funny story, recite your entire autobiography, or just detail some professional accomplishments, you want to give the reader insight into your life. The whole reason they clicked the page, after all, was to learn about you.
There are several different ways you can go about this. Whether you decide on a comment box, an email subscription box, leaving your email so people can comment you directly, or some variation of the three, you want to make sure that your readers have a clear way to get in touch with you. With social media being as prominent as it currently is, it may also be a great idea to provide your readers with links to your various social media accounts. Within seconds they can easily find and follow you on Twitter, Facebook, Instagram, LinkedIn, etc. This proves that you are not only approachable, but that you’re actually interested in communicating with them.
I understand that not everyone is going to feel comfortable posting a giant high quality headshot of themselves on their website, but some pictures to break up the monotony of words really do help things. You know how they say that a picture is worth a thousand words? It’s true, and it’s a great show of personality. Even if you don’t want to post pictures of yourself, consider posting some relevant photos somewhere in there to make your page look more vibrant and stand out.
Chances are that the person viewing your About page is doing so because they want to know if you’re a reliable source. It’s understandable, if you consider that just about anyone can start a blog and call themselves an expert on any subject. To gain some trust with your followers, it might be a good idea to include a few testimonials somewhere in your About page. Whether it’s a blurb from a past client, a list of companies you’ve worked for, or even just some quotes from readers, it helps build your brand as a reputable source.