Analytics

WordPress.com Premium Plan now offering Google Analytics

After years of maintaining and hosting my own WordPress and Drupal sites myself, last year I decided to give WordPress.com a trial run for one of my websites. I opted to subscribe to WP's Premium plan over their Business plan. The initial quantity of content for my website was low and I could not justify the higher cost of the Business plan for this site.

Current attribution solutions ‘verging on useless’, say digital marketers – survey

August 8th 2019 – Digital marketing managers have slammed current attribution solutions as verging on useless, in a new survey commissioned by QueryClick. Unreliable or false attribution leaves almost 90% of marketers afraid to invest in activities with any kind of long-term payback because of their inability to prove the value. Fewer than one-in-seven marketers find that adjusting their marketing investments based on attribution insights delivers the predicted results. Overall, the survey reveals that marketers find current attribution insights tools are of negligible, arguably negative, value.

5 Tools for Analyzing the Market When Expanding Your Business

All data is valuable, yet some data is more valuable than the other. Joke aside, this maxim is well-known in the marketing world.

Without the means to abstract data marketers wouldn’t be able to tell precisely which marketing strategy is actually working and which one is not; the same way a doctor can’t properly diagnose a patient without having sufficient information.

7 Marketing Trends You Should Consider for Q2 and Q3

By the time you hit the second quarter of the year, you should have a clear idea about what marketing tactics work for your company. Now is the time for planning a marketing schedule for the remainder of the year and replacing some of the things that aren't working with the latest marketing trends.

Having a marketing strategy prepares you for a successful year and prevents major mistakes. In a survey of top marketers, researchers found the ones who write out their strategy are 538 percent more successful. Businesses who plan their goals and marketing schedule have a higher chance of success than those who don't.

Endace Launches World’s First Petabyte Network Recording Appliance

Auckland, New Zealand, September 26, 2018 – Endace, a specialist in high-speed network recording, traffic playback and analytics hosting, today announced the launch of its new, ultra-high-capacity, 9200 Series EndaceProbe™ Analytics Platform. With built-in compression, and patented Smart Truncation™, the 9200 Series can record more than a petabyte of network traffic at a sustained 40Gbps.

In order to conclusively investigate and respond to security threats and performance issues, many organizations rely on recorded network packet history. The new EndaceProbe 9200 Series delivers a 5x boost in packet storage density, dramatically extending the depth of Network History that can be recorded for analysis.

Are You a Digital Marketer? Here are 5 Features to Identify When Searching For the Best Reporting Software for Your Clients

Digital marketing is an amazing frontier with numerous opportunities for growth and expansion. If you are in the digital marketing space, then there’s no doubt that you’re aware of the constant need to keep your clients updated on the progress and results of the various marketing strategies that you have helped them to develop. For instance, Google AdWords is one of the most widespread methods of digital marketing which allows your client to reach an immense audience all over the world.

Endace Expands Fusion Partner Program Real Wire Tue, 07/17/2018 - 14:19

AUSTIN, Texas — July 17, 2018 — Endace, a world leader in high-speed network recording, playback and analytics hosting, today announced further expansion to its Fusion Partner Program —opening a dedicated partner testing lab and increasing the partner team to handle continued growth in the Fusion Partner Program. Endace has already announced partnerships with a number of leading vendors including BluVector, Cisco, Dynatrace, Idappcom and Plixer in recent months, and is working with additional partners for announcements in the near future.

People analytics will give employees the upper hand in the new job market

Over the next two decades, millions of workers will be required to change their career focus on average nearly every five years, says research conducted by McKinsey[1]. Some jobs will disappear entirely due to automation and AI. Others will shift profoundly and require wholesale adaptation. 

Instead of reducing opportunities, this actually opens up new possibilities for employees, believes Chris Butt, CEO of predictive people analytics company Cognisess. “Talent will have the upper hand as workers with highly desirable and transferable skills will be able to follow opportunities which align with their life and career aspirations. In turn, less competitive companies will have to invest harder to uncover and nurture talent.”

TEOCO expands network analytics capabilities with Mentor 10.0 announcement

FAIRFAX, VA., USA – 20 February 2018 - TEOCO, the leading provider of analytics, assurance and optimization solutions to over 300 communication service providers (CSPs) and OEMs worldwide, has upgraded the analytics capabilities of Mentor, its network optimization and analytics solution and has added support for Big Data infrastructure.

Confirmit Research Reveals Critical Areas that Drive Customer Experience Success

New York, NY: 29 January 2018: The State of CX survey, run by Confirmit and Engage Business Media, has revealed that customer experience (CX ) professionals are right to put ROI, data integration and executive buy-in top of the CX "wish list" for 2018.

The research found that despite increasing recognition of the importance of taking a customer-centric approach to business and investment in CX programs, ROI is the biggest area of failure with only 20% of companies scoring 9 - 10 for seeing a ROI, and 14% scoring 0-2.