Analytics

Survey: 90% of IBM i Shops Recognize the Need to Introduce New Customer Engagement Channels

PETERBOROUGH, NH – June 27, 2017 – 91 per cent of IBM i users questioned in a new poll said offering a greater choice of ways in which customers could interact with their companies – such as web and mobile self-service – would help improve customer engagement, and over half (54 per cent) said they are planning to introduce new customer engagement channels within the next three years. The research reveals, however, that initiatives such as this are being tested by cost considerations and IBM i skills shortages, as well as worries about making changes to core business systems.

IOVOX wins Big Data and IoT Excellence Award

SAN FRANCISCO, May 23, 2017 – IOVOX, a global call analytics company, has added to its growing trophy case having won the Outstanding Analytics Infrastructure Award at Computing’s 2017 Big Data and IoT Excellence Awards. IOVOX was shortlisted along with Aqulia Insight, IBM and Zebra Technologies and was declared winner by a judging panel which included representatives from Computing, CERN and the European Space Agency. With 15 categories covering all aspects of Big Data and the Internet of Things, the awards celebrated the achievements of the IT industry’s best Big Data and IoT companies, products and personalities. The winners were announced at a ceremony in London on Wednesday May 17th. 

Data Driven Marketing: An Analytic Doorway to Success

There was a time when marketing firms had to treat everyone like generic off-brand mac & cheese. Sure, they could make certain assumptions based upon average consumers, but real, personalized customer offers and promotions just weren't possible. That time, however, has passed. These days, brands are able to gather data about individual customers from before any sort of interaction even begins to take place.

Great News, a 600,000 drop in traffic rank

A couple weeks ago I mentioned that Alexa, a Web search and site statistics company, had wrongly merged CMS Report with a couple other unrelated sites under uly.net. At the time my traffic rank stood at 218,200. Luckily, Alexa has a procedure that lets you contact them so they can separate your site from the other sites.

In that story, I also mentioned that: