There was a time when marketing firms had to treat everyone like generic off-brand mac & cheese. Sure, they could make certain assumptions based upon average consumers, but real, personalized customer offers and promotions just weren't possible. That time, however, has passed. These days, brands are able to gather data about individual customers from before any sort of interaction even begins to take place.
A couple weeks ago I mentioned that Alexa, a Web search and site statistics company, had wrongly merged CMS Report with a couple other unrelated sites under uly.net. At the time my traffic rank stood at 218,200. Luckily, Alexa has a procedure that lets you contact them so they can separate your site from the other sites.
In that story, I also mentioned that: