Content Strategy, Marketing, Outreach Strategy, Experience Management, Customer Experience, User Experience, Social Networks
Even though virtually everyone knows the importance of search engine optimization (SEO) for sellers on e-commerce platforms like Amazon, it helps to have a list of handy tips to refresh the memory. It is not unusual for even seasoned SEO practitioners to forget the crux of certain vital points over time, hence a quick checklist of the most important issues:
August 9, 2017 --- Snaplytics is a marketing platform for new social channels including Snapchat and Instagram stories. In August they will launch their Brand Listening service to analyze brands share of voice among influencers and which influencers are most active on the story based platforms.
Snaplytics analyzed over 800 influencers in depth over the last quarter, to identify how many updates contained brand mentions, which brands were being mentioned and who mentioned them on what platform. It turns out while Snapchat has had a downward going slope in terms of influencer activity Instagram Stories is gaining more and more traction, especially among larger brands.
While I may be an old dog with decades of experience utilizing websites for marketing purposes, I'm more like a newborn puppy when it comes to email marketing. Until a couple years ago, I never utilized email campaigns or email newsletters in hopes to get more visits to my websites. My current email marketing service provider is MailChimp, but there is another customer communication platform that is on my radar, Colorado-based SendGrid.
Branding is far more than creating a logo or choosing a tagline. Your brand should represent a particular quality of service that promotes a narrative. Marketing efforts led by core values constitute successful branding efforts. Take, for example, Coca Cola. Since its launch in 1892, little has changed. The colors and the brand value remain almost the same.
SAN MATEO, Calif. (July 12, 2017) - New research from Searchmetrics identifies the important travel industry-specific search ranking factors that travel agents, airlines, hotel chains and other travel-related brands should consider in order to help improve their visibility in Google searches.
A summary of the findings is: Travel brands rank higher by giving searchers a highly browsable experience, helping them easily gather and compare related information. They should also cover topics comprehensively, using more words and more large images, even if this means pages load a little slower.
It's not a secret. While digital marketing on the desktop remains an important channel, it is in the mobile arena where customers are increasingly present. Over the past few months, Megan Arevalo (Community Director for websitebuilder.org) has been persistent in her requests we take a look at an infographic her team built. She claims the graphic is "chalk full of relevant and new information about mobile marketing and it highlights what a powerful impact mobile marketing has on consumers and businesses alike". After taking a look at the graphic for myself, I have to agree with Megan. It's a good graphic containing relevant information that I believe our readers would be interested in looking at too.
Reading, UK - 12 June, 2017 - Independent research recently conducted on behalf of Zyme, the market leader in the rapidly growing discipline of channel data management (CDM), has highlighted that 80% of consumer electronics manufacturers believe they have lost commercial opportunities because of limitations in their ability to collect and analyse channel data. Of equal concern is that 43% said they have shared data with the board in which they are not completely confident.
SAN MATEO, Calif. (June 7, 2017) - New research highlights the key industry-specific factors that are commonly found in bank, insurance and other financial services websites that rank higher in Google searches. Among the main findings:
We all know that Instagram was originally intended as a photo-sharing site. Anyone can start an account to upload photos and to share it with the world. However, Instagram is not just a personal image-sharing site, but it can also be a serious business tool offering plenty of features. This articles is an attempt to offer you professional tips and tricks you can try on Instagram for ecommerce and business promotions.
London, United Kingdom (17 May, 2017). Fashion and Beauty Monitor, the leading influencer marketing and PR solutions provider for the fashion, beauty and lifestyle industries, today released ‘The New Face of Luxury’ research report, conducted in association with Econsultancy.
For some time, the mass market appeal of social media seemed to be in contradiction to the privacy and exclusivity of the luxury industry, creating understandable caution among luxury brands. ‘The New Face of Luxury’ report considers the luxury fashion, beauty and lifestyle sector specifically, and explores how it is embracing the emerging space of influencer marketing.
