How to run frugal yet successful business

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How to run frugal yet successful business

Wed, 01/17/2018 - 17:16
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An overview of a couple of measures business owners and managers can adopt to make their enterprise more frugal

The main reason why individuals come together to form a business is the notion that they can earn more by working together rather than alone. Pooling resources are one of the means through which more work can be done, and reducing costs is the other. In this sense, frugality is the cornerstone of any business endeavor. Therefore, every successful company is by definition a frugal one as well. Does this mean that becoming frugal is an automatic process? Not in the slightest.

Just as earning a profit requires a measure of skill and effort, so does reducing costs. However, just as there is no surefire way to earn money in general, there isn't one to save money either. There is just a percentage of individual strategies which tend to work well in particular circumstances. The only foolproof way to make your business frugal and profitable is by experimenting with different productivity-increasing and cost-saving measures until you find a combination that works well for you. This process is difficult at first, especially for businesses that are just starting out, but it is the only way for a company to succeed in the long run. To make this task easier, we will now give an overview of a couple of measures business owners and managers can adopt to make their enterprise more frugal.

Plan Ahead

The first and indispensable step of running a frugal company is having a plan. Managing and lowering costs requires knowing what those costs are and to know this, you must write down a detailed business plan. At a bare minimum, the document needs to include an executive summary, product or service description, the intended market, an outline of the revenue model, financial overview, and marketing strategy. Based on this information, measures can subsequently be made to cut costs where it seems most appropriate. These measures themselves should then be included in the plan as well, in order to gauge their efficiency after a certain period of time. A business plan is not something written in stone. It has to reflect the current state of the business at any given time. If the prospect of constantly rewriting your plan seems daunting, consulting with professionals on how to do it quickly and efficiently go a long way. For example, if your business is based in Australia, hiring an expert team of Sydney accountants can make formulating a business plan much more convenient.

Save On Office Furnishing

A more humble measure of ensuring business frugality is having the appropriate office space. Sometimes you need a 12-story building to house all employees and equipment, sometimes you need a single room. Finding out which one works for your business is essential for cutting down on costs. Next comes equipment. Solid wood desks and leather chairs can make the working experience more enjoyable, but they are usually a luxury a company can do without. Purchasing second-hand furniture at liquidation sale is a convenient way of furnishing your office at a fraction of the cost.

Use Freeware Software

All business today stand to benefit from using computers in their line of work. However, this often means buying 'industry standard' software solutions just on the basis that everyone seems to be using them. And these can cost a lot of money. If you and your team are sufficiently tech-savvy, or willing to become this, there are plenty of freeware alternatives on the market. The latest version of Windows can be replaced with one of the many Linux distributions for example, and the same goes for software like word processors, spreadsheet creators, image-editing applications, etc. Some freeware software even has a more vibrant community than their paid counterparts, which makes the common issue of lack of tech support non-existent.

Try Alternative Forms of Marketing

Big companies spend a significant portion of their budget on marketing expenses. Film studios, video-game producers, consumer electronics stores, and others have known to spend hundreds of millions of dollars on marketing campaigns before launching a new product or service. And yet, despite all that advertising, these products and services often fail to generate expected profits. In other words, marketing investments quickly reach the level of diminishing returns. Instead of spending a lot on marketing, a better option would be to spend creatively. With the advent of the internet as a vehicle for advertising, numerous new advertising strategies became viable, and a lot of them cost very little or are basically free. Using some combination of SEO, viral marketing, social network blogging, etc. for your marketing strategy can bring costs down to a minimum while having a significant return on investment compared with traditional advertising.


As a business owner who is trying to manage their budget, you need to know how to utilize your resources properly to save money. A common bit of economic wisdom is that you have to spend money to make money. While this is usually the case, overspending to the point of debt will lower the odds of your business becoming successful. By focusing on finding quality websites, tools, and resources that are free or affordable to use, you will likely see better results in the long run.