Marketing

With the digital marketing industry predicted to reach $807 billion by 2026, it has become a crucial aspect of modern business strategies due to its far-reaching impact and numerous advantages. In essence, digital marketing offers unparalleled opportunities for businesses to connect, engage and convert customers in ways that were not possible with traditional marketing methods. Its dynamic nature and ability to adapt to evolving trends make it an essential component of a successful modern business strategy.

Custom packaging improves sales and product reception. Having a plan from the moment your design team starts brainstorming until the item reaches stores creates a cohesive experience. Consumers will respond better to the finished product when you put them first throughout the conceptualization.

Missing a step along the way can reduce the effectiveness of your product launch. For the packaging to fire on all cylinders, such as branding, product placement and grabbing attention, designers must consider everything from audience demographics to rival products. Having a blueprint for the various steps from concept to completion helps ensure success. 

A 2023 Emotional Intelligence Market study citing “heavy growth” of $49.93 billion USD by 2027 exemplifies the extent to which mastering “EQ” versus IQ is taking brands to exciting new levels of success … and why not embracing EQ can result in extreme opportunity loss or, far worse, be an outright brand buster. This as today’s highly discriminating and demanding marketplace is seemingly rife with substitutable solutions.

Machine learning and artificial intelligence (AI) has already started changing business interactions. As connectivity improves through 5G networks and faster mobile devices, expect even more changes in the coming months. 

AI is changing the way companies function. While some jobs will go away, they’ll be replaced with others more technologically advanced in nature. Companies have an opportunity to train their top workers and take the entire firm into the new technology age at the same time. 

A part of growing your business means you have to set SMART goals to ensure success. It doesn’t matter how much revenue you generate or the size of your establishment. The purpose of setting goals is to maintain a sense of direction, manage a team, set the foundation for the next phase — and grow it consistently over time.

You may have previously thought SMART goals were only part of the annual process. However, you can break it down into quarters to calculate and control your business growth.

Get your SMART goal planning done for the next quarter by utilizing some of the most important goals for your business.

Numerous indicators make clear that the next five years will usher in extreme transformation for a multitude of industries and sectors as well as the global economy at large. This begs the question: what is driving such significant and rapid change? This big question just might be answered in two words: alternative data.

Companies that are slow to incorporate alternative data into their R&D, marketing, investment, risk analysis and other key processes expose themselves to extreme opportunity loss at best and operational peril at worst.

Did you know that there are more than 570 million blogs on the internet?

Staggering numbers, right? 

However, blogging is popular for a reason. It allows companies to establish themselves as experts within their niche, earn their audience's trust, increase conversion rates, and boost their SEO efforts. But here's the thing: Only 22% of bloggers report bringing solid results from their blogging efforts. In contrast, 55% consider that blogging only got some results. In other words, most companies fail to make the most out of their blogging strategy. So why is that?