Business

4 Key Steps in Creating an Effective Social Media Marketing Strategy

When talking about marketing strategies, social media platforms have become an integral channel form marketing promotions and campaigns. Nowadays, every business that operates in the online market leverages social media networks in one way or another.

That’s not surprising, considering that social media is one of the most efficient ways for companies of all sizes to promote themselves, their offers, as well as reach out to their target audience in a meaningful way. However, social media networks might be convenient and reliable for your marketing campaign, but they are in no way easy to master.

Research finds business and IT divided on software strategy

Boulder, Colorado: Improving the customer experience is the number one goal for organizations when planning and orchestrating their software strategy. However, as far as testing practices are concerned, 47% of development teams on average across businesses are not testing the real user experience.

This is according to research released today from Eggplant, the customer experience optimization specialist. The study also highlights a gap between IT and business leaders thinking when it comes to testing strategy.

What an ideal Reputation Management Software looks like

Reputation management is becoming more important now than ever before. The easy access to social media as a communication tool and vehicle to share opinions make it straightforward for customers to give their feedback.

90% of consumers agree that positive reviews influence their purchasing decision according to a survey by Marketing Land. While this is good news in one way, it is also bad in several ways. One negative review of your product or service can quickly tarnish your image as a business. 

How to Celebrate Your Company's Milestones

You've worked hard to make your company the success it is today. Those little and big milestones are worth celebrating. However, knowing you've hit a milestone, and coming up with unique ways of marking the occasion, are two different things.

According to the U.S. government, about 50 percent of businesses fail by year five and 70 percent by year 10. Even making it through your first year is something to celebrate. Some of the milestones you should revel in are the number of years in business, meeting big goals, awards and accolades. Use any excuse to have a party.

Brexit far more difficult to prepare for than Y2K, Eggplant survey reveals

London, UK, 26th March 2019: 81% of businesses are likely to review or update existing business processes and software as a result of Brexit, a survey from Eggplant, the customer experience optimization specialist today revealed. The survey also found that 65% of organizations believe it is certain or very likely that Brexit will impact software systems and processes.

When it comes to an organization’s systems, 57% believe the impact of Brexit to be far more complex to prepare for than Y2K/the Millennium Bug, a problem in the coding of computerized systems that was projected to create havoc in computers and computer networks around the world at the beginning of the year 2000.

Industry 4.0 Shifts from Buzzword to Reality, Says Hampleton Partners’ M&A Report

London, UK – 21 March 2019. The latest M&A market report from international technology mergers and acquisitions advisor, Hampleton Partners, sheds light on how technology giants in Germany, Austria and Switzerland (DACH) are transforming their businesses by buying, funding or partnering with connected and intelligent manufacturing technologies and data management companies to ensure they are well-positioned for the Fourth Industrial Revolution – Industry 4.0.

5 Tools for Analyzing the Market When Expanding Your Business

All data is valuable, yet some data is more valuable than the other. Joke aside, this maxim is well-known in the marketing world.

Without the means to abstract data marketers wouldn’t be able to tell precisely which marketing strategy is actually working and which one is not; the same way a doctor can’t properly diagnose a patient without having sufficient information.

The Best Business Management Software in 2019

It's no secret that technology is a vital asset of every company these days no matter the company's size. Every business, ranging from startups to enterprise businesses, leverages technology in one way or another, in order to improve their business efficiency and overall performance.

What's more, as technology continues to advance, so does the modern software become more sophisticated with additional features implemented to suit business needs. These innovations help companies manage their business tasks and operations in a reliable and seamless way.

Why Making Your Business Eco-Friendly Is Not Just Good for the Environment But Also Your Wallet

Environmentally or eco-friendly practices are vital to success in today’s business world, and not just because consumers demand it. Yes, people love to know they’re doing business with a green, morally acceptable organization, but it’s also about sustainability and efficiency.

Adopting an eco-friendly culture will provide many benefits, bigger and better than positive PR. Here are six of the most pertinent rewards a business will receive from going green.

8 Traits of a Successful E-Commerce Business

The low overhead of Internet real estate makes it the perfect place to have a business presence. However, some online stores seem to languish, while others thrive. What factors make one e-commerce store more successful than another?

Around 63 percent of Internet users around the world have purchased something online. The number grows every year, with predictions for 65.2 percent by 2021. Now is the time to look at your e-commerce site and mimic eight traits of the most successful online retailers.