Business

9 Improvements Your Tech Business Should Make Next Year

We're living in a time of extreme global competition and rapid technological changes. For your business to remain competitive, you have to stay on top of day-to-day improvements and advances in technology. You might think you have an automatic handle on shifts in technical knowledge since you're in the industry, but it's impossible to stay on top of everything unless you make a concerted effort to do so. 

How Small Business Can Use Technology to Serve Their Customers Better Nasrullah Patel Sat, 10/19/2019 - 17:15

The process of achieving goals in a small business is often constrained by a lack of resources. This is particularly true as you try to create the best and lasting impression on the existing and potential clients.

Fortunately, you can utilize small business technology to serve your clients better and hence make significant profits. How can this be done? Well, here are the tips:

How to Protect Your Tech Business in 2020 Lexie Lu Fri, 10/18/2019 - 09:30

No matter what type of business you run, there are risk factors you must navigate if you wish to maintain the same level of profit and growth. Tech businesses, in particular, may be susceptible to harm from interruptions such as hacking or power loss. Although there is potential for great profit in this sector, there is also the possibility that people could steal your ideas — not to mention fierce competition. A minor mishap can cause you to fall behind others selling the same or similar services or products.

Episerver Survey: Over One-Third of B2Bs Plan to Invest in Personalized Content in 2020

Nearly nine in ten (84%) of B2B decision-makers say increasing digital expectations from customers or partners is their top external threat according to a new survey from Episerver™, the company transforming digital experiences. In the face of these rising expectations, B2B leaders look to automate marketing, ordering and personalization with the help of artificial intelligence and key technology investments.

Why Customer Support Is Essential to Your Tech Business

Excellent customer support is essential to any type of business, but in the tech industry, it can be particularly beneficial. Since many tech companies offer a service or software, it's much more likely customers will reach out for support. Their first experience after purchasing the product is often with your service team. If your employees aren't fully trained to meet consumer expectations, you risk losing repeat business from those people.

Things to Know Before Opening a SaaS Business Raul Harman Tue, 07/09/2019 - 06:17

As we live in an ever more digitalized world there are only a few business ideas that have the potential to gain as much traction as Software as a Service business. After all the demands for these types of businesses shows no signs of slowing down in the next couple of years and, if you know what you are doing, you can make very good money from it. With that being said, opening and running a SaaS business can be a bit different and more challenging than running other traditional businesses So, to help you out, today we are going to take a look at a few things you should know before opening a SaaS business. 

How to Pick the Right Location for Your Tech Business Lexie Lu Mon, 06/24/2019 - 14:09

Finding success with a startup requires careful planning and hard work. One of the areas you can easily control is where you locate your business. Choosing the right location helps you in seeking out the absolute best employees in your area and in the number of resources available to you as a business owner. The right location can even provide networking opportunities with other tech biz owners.

4 Key Steps in Creating an Effective Social Media Marketing Strategy Raul Harman Fri, 06/14/2019 - 05:21

When talking about marketing strategies, social media platforms have become an integral channel form marketing promotions and campaigns. Nowadays, every business that operates in the online market leverages social media networks in one way or another.

That’s not surprising, considering that social media is one of the most efficient ways for companies of all sizes to promote themselves, their offers, as well as reach out to their target audience in a meaningful way. However, social media networks might be convenient and reliable for your marketing campaign, but they are in no way easy to master.

Research finds business and IT divided on software strategy Real Wire Thu, 06/06/2019 - 05:21

Boulder, Colorado: Improving the customer experience is the number one goal for organizations when planning and orchestrating their software strategy. However, as far as testing practices are concerned, 47% of development teams on average across businesses are not testing the real user experience.

This is according to research released today from Eggplant, the customer experience optimization specialist. The study also highlights a gap between IT and business leaders thinking when it comes to testing strategy.