Opinion

Mobile applications: What is the age of mobile-ready to surprise us with?

A recent survey by SurveyMonkey pointed to a long-noticeable jump in the popularity of mobile applications in comparison with familiar websites. Stunning 962.5% - this is the result of the transformation of 8 billion invested in the industry into 77 billion. With a high probability, by the end of 2020, this figure will exceed 100+ billion. Already, iTunes and the Google Play Store are offering us to install 4.3 million applications, and this is not the limit - the number of mobile clients continues to grow exponentially.

The Tesla Model 3 is just a Car which is Good News for EV Industry

A few days ago, there was a MarketWatch article published that summarized the difficulties Tesla's competitors are having going electric. The article goes through a litany of companies in electric vehicle manufacturing having difficulty catching up to Tesla. Some of the companies include Volkswagen, Jaguar, Dyson (yes that Dyson), GM, Porche, Toyota, Kia, China's Nio, etc. The article even includes mention of Harley-Davidson briefly halting production of its LiveWire electric motorcycle due to charging issues via low-voltage home outlets.

Website Templates vs. Custom Web Design – What are the Differences and Which One to Choose?

Do you require a website for your business or you want to have online representation for your offerings? Then there are many ways to build a website and present it to the public. While building a business website, there are many things to consider as well as different choices to make. In any case, the primary consideration to make is whether to go for custom website design or to adopt the smart method of using website templates?

Things to Know Before Opening a SaaS Business

As we live in an ever more digitalized world there are only a few business ideas that have the potential to gain as much traction as Software as a Service business. After all the demands for these types of businesses shows no signs of slowing down in the next couple of years and, if you know what you are doing, you can make very good money from it. With that being said, opening and running a SaaS business can be a bit different and more challenging than running other traditional businesses So, to help you out, today we are going to take a look at a few things you should know before opening a SaaS business. 

Rehabilitating Google AMP: My failed attempt

Back in February I wrote an article saying how I believed Google AMP has been imposed on the web by Google as a ‘standard’ for developing fast webpages, and my dismay about that. Google apparently developed this as an internal project without any open collaboration, and avoiding the W3C standardization processes. Google made implementation of Google AMP a requirement to show at the top of the search results for common news searches.

To many of us open web folk, Google’s AMP violated the widely held principle of search engines not putting bias into search results, and/or the principle of web standards (take your pick – it would not be bias if it was a standardized approach that the wider web community had agreed upon).

Hidden Benefits of Promotional Products in 2018

In 2018, a lot of Australian entrepreneurs tend to turn a blind eye towards all the benefits of traditional marketing. Sure, online presence is more important than it ever was before, however, there isn’t a single reason why this would make traditional marketing techniques obsolete. In fact, in a scenario where a growing number of small businesses deliberately ignores promotional products, you may decide to use them in order to create a clear distinction and even gain a competitive edge. Here are five additional, less-known, reasons why promotional products are still relevant in 2018.

How Employers Should Respond to Workplace Injuries

Workplace injuries are bound to happen from time to time, even in the most controlled of circumstances. The problem caused by these injuries can be seen from many different perspectives, yet, it always ends up unfavorably for the employee. First of all, it causes physical harm that’s hard to compensate materially, it may prevent one from performing their duties, which further puts one in a bad spot. Finally, it may cause some emotional trauma, which shouldn’t be downplayed in significance. Nevertheless, the repercussions for an employer may be quite bad, as well.

How To Improve Employee Development In Your Company

Employees are the lifeblood of any company. They are more important than any IP or equipment you have in your possession. Investing in your employees is a must if you want your company to develop and expand. And not only will you become more profitable and efficient, but you will get people who will respect you, and who will stay loyal. Investing in your staff will also get the cream of the crop to fight over getting a job at your business.

Mistakes to Avoid with Your Social Media Marketing

Social media platforms have drastically evolved in the past few years. Nowadays, these networks accommodate over 2.8 billion people. For modern businesses that are looking to build their presence and promote themselves to their target audience, social media is the best place to accomplish that. The main reason is that social media allows various companies to actively engage with their potential customers and build relationships with them over time, by publishing content, engaging in meaningful conversations, offering personalized offers and so on.

5 Essential Qualities of the Best Online Marketing Companies

Choosing an online marketing agency to assist you in reaching your business sales targets and goals may seem like an uphill task. This is because of the limitless options that are available today. Companies that have hired agencies before will understand that these companies are not created equal. This is why you need to be cautious and hire the right company for your business. Here are essential qualities that good digital marketing companies have.