Opinion

Hidden Benefits of Promotional Products in 2018

In 2018, a lot of Australian entrepreneurs tend to turn a blind eye towards all the benefits of traditional marketing. Sure, online presence is more important than it ever was before, however, there isn’t a single reason why this would make traditional marketing techniques obsolete. In fact, in a scenario where a growing number of small businesses deliberately ignores promotional products, you may decide to use them in order to create a clear distinction and even gain a competitive edge.

How Employers Should Respond to Workplace Injuries David Koller Tue, 07/24/2018 - 06:42

Workplace injuries are bound to happen from time to time, even in the most controlled of circumstances. The problem caused by these injuries can be seen from many different perspectives, yet, it always ends up unfavorably for the employee. First of all, it causes physical harm that’s hard to compensate materially, it may prevent one from performing their duties, which further puts one in a bad spot. Finally, it may cause some emotional trauma, which shouldn’t be downplayed in significance. Nevertheless, the repercussions for an employer may be quite bad, as well.

How To Improve Employee Development In Your Company

Employees are the lifeblood of any company. They are more important than any IP or equipment you have in your possession. Investing in your employees is a must if you want your company to develop and expand. And not only will you become more profitable and efficient, but you will get people who will respect you, and who will stay loyal. Investing in your staff will also get the cream of the crop to fight over getting a job at your business.

Mistakes to Avoid with Your Social Media Marketing

Social media platforms have drastically evolved in the past few years. Nowadays, these networks accommodate over 2.8 billion people. For modern businesses that are looking to build their presence and promote themselves to their target audience, social media is the best place to accomplish that. The main reason is that social media allows various companies to actively engage with their potential customers and build relationships with them over time, by publishing content, engaging in meaningful conversations, offering personalized offers and so on.

5 Essential Qualities of the Best Online Marketing Companies Charlie Brown Fri, 05/18/2018 - 06:53

Choosing an online marketing agency to assist you in reaching your business sales targets and goals may seem like an uphill task. This is because of the limitless options that are available today. Companies that have hired agencies before will understand that these companies are not created equal. This is why you need to be cautious and hire the right company for your business. Here are essential qualities that good digital marketing companies have.

Top 10 Benefits of Choosing WordPress Over Other Content Management Systems Charlie Brown Mon, 05/14/2018 - 06:12

Web designing is an important aspect of an online business development process. To venture into the field of online based business, one basic thing is required, and that is nothing but a website. This is quite similar to having a physical office or store, where business activities shall be carried out. Website designing is a serious thing, and it is considered as the foundation for the businesses. If the foundation is good, future of the business will be stable.

Desktops or Laptops - Which is More Cost Effective for Your Team? Sagar Mandan Sat, 04/28/2018 - 09:57

Weighing cost-effective benefits between desktops and laptops is a primary concern among the companies. However, the underlying principle with cost effectivity relies on quality, feasibility, and usefulness of the product rather than just a mere affordability. How can you use a cheap and inferior quality desktop when your work relates to Web Developing, Architectural Designing, or Online Outsourcing?

My question to Mozilla: Whose web is it anyway? Chris Graham Tue, 03/20/2018 - 06:30

Mozilla, the makers of Firefox, just announced that they are looking to block in-page popups (also known as overlays). These are the kind of things that commonly interrupt you to ask you to sign up to newsletters or to 'Like on Facebook'. In-page popups are very different to the traditional (and much more intrusive) popups which all popular browsers now all block, something that isn't at all controversial.

Fifty-Two Posts: Age Allows Fantasy to Become Reality Bryan Ruby Tue, 02/13/2018 - 06:48

It's no secret that I am a science fiction fan. When dating my wife, one of our first kisses was from me becoming overjoyed after I found out she stayed up too late the previous night watching a "dumb movie" on the SciFi channel. In my book, a girl willing to lose some sleep watching science fiction on TV was a girl worth dating.