Top 4 SEO Tips to Boost Your Business Website’s Visibility on The Web

You probably know how important the internet is for the growth of your small business. It opens up enormous opportunities for you to gain the competitive edge in the marketplace. For this to happen, you need to find ways to improve the online visibility of your business website. This is where search engine optimization (SEO) comes into the picture. It acts as a catalyst in helping your site secure high ranks on the results pages of prominent search engines. Only then will your target audience in this environment get to know of the products you are offering to sell them.

How to boost your business website’s visibility?

Know what Black Hat SEO Services Do - Stay Away from Them

SEO services are essential for any business with an online presence, trying to sell their services and products. As there is an increased demand for SEO, there are plenty of providers offering a wide range of services to clients. However, if you are planning to hire an SEO service, it is important to be very careful and informative about choosing the ideal one for your purpose.

Malicious Cryptocurrency Miners Gaining Momentum

2 July 2018 – WatchGuard® Technologies’ latest Internet Security Report reveals that 98.8 percent of seemingly common Linux/Downloader malware variants in Q1 2018 were actually designed to deliver a popular Linux-based cryptocurrency miner. This is just one of several signs that malicious crypto-mining malware is becoming a top tactic among cyber criminals. The report details delivery mechanisms for these crypto-miner attacks and explores other prevalent security threats targeting small to medium sized businesses (SMBs) and distributed enterprises.

Branding Strategies that are Trending in 2018

Brands and brand consciousness are the two things which will always be in the discussion. That’s because however against or skeptic you may be about a brand or selection of a brand, it’s their presence only, which creates a benchmark for ideal comparison of quality between different products or services. Therefore, companies would always strive to stay ahead in branding to make their mark in the minds of consumers. The most noticeable trends seen in companies for branding in 2018, which are inspiring for the newcomers as well, are discussed below.

1. How authentic is the Brand?

Experimental marketing agencies are here for the long run -Adopt it for your business

Experiential marketing has been around for about two decades. Naysayers have considered it to be a buzzword and they have expected it to exit stage left more than once in the past. However, it has held its limelight quite gracefully due to the immersive experience it offers the target audience. Earlier, it was an extra on the sets of conventional marketing, in case the team had some leftover moolah. Neither was it a part of the main cast nor did it contribute significantly to the final box office profits. It has taken over two decades to change that. It was gradual but essential. Today, experiential marketing defines the way brands interact with their target audience during their daily marketing activities and promotional campaigns.

Study: Faster web pages already rank higher in mobile searches – even before Google’s “Speed Update”

San Mateo, June 28, 2018 - Ahead of the rollout of Google’s mobile “Speed Update” in July 2018, a new study by Searchmetrics suggests that marketers should take note that faster-loading pages already are deciding winners over losers in mobile searches. The search results appearing in Google positions one to five load significantly faster than those lower down, with almost a third (32%) loading within one second. And pages using Google’s faster loading Accelerated Mobile Pages (AMP)[1] appear in the first search results page for around 61% of searches.

Flexera Publishes Vulnerability Review 2018: Top Desktop Apps Real Wire Wed, 06/27/2018 - 10:23

Maidenhead, UK – June 27, 2018 – Flexera, the company that’s reimagining how software is bought, sold, managed and secured, today released Vulnerability Review 2018: Top Desktop Apps, part of the annual report series from Secunia Research at Flexera. This new edition focuses on heavily used desktop applications, which can be easily breached through the Internet. The report reveals the biggest risks, so IT can create a plan to prevent attacks – protecting systems and employees. It also serves as a guide for security patching, helping pinpoint what’s most important and requires immediate action. 

5 Ways to Improve Fan Following on Instagram

Did you know that Instagram has 800 million and more monthly users and skyrocketing engagement levels? Statistics also show that 80 percent of users follow a brand on this photo-sharing site. Therefore, if you have a business and want to gain a massive fan following on Instagram, you will need to start sharing, liking, and commenting on your followers’ posts. It’s easier said than done. To grow your fan following, you need to research online. It calls for your time and effort. Now, you will find many fly-the-by-night agencies that claim to increase your fan following on Instagram overnight. Do not believe in them for a second. Read up online literature to grow a massive following on this photo-sharing site.

People analytics will give employees the upper hand in the new job market

Over the next two decades, millions of workers will be required to change their career focus on average nearly every five years, says research conducted by McKinsey[1]. Some jobs will disappear entirely due to automation and AI. Others will shift profoundly and require wholesale adaptation. 

Instead of reducing opportunities, this actually opens up new possibilities for employees, believes Chris Butt, CEO of predictive people analytics company Cognisess. “Talent will have the upper hand as workers with highly desirable and transferable skills will be able to follow opportunities which align with their life and career aspirations. In turn, less competitive companies will have to invest harder to uncover and nurture talent.”

Top Benefits Of Choosing Android App Development For Your Business App Paresh Sagar Mon, 06/25/2018 - 05:25

According to the Statista report, 379.98 million Android phones were sold in the first quarter of 2017.

With increasing number of Android phone users, the number of Android apps is also mounting at a great pace.

In March 2018 there were about 3.6 million apps available on Google Play Store and the current growth rate of apps is said to be more than 1,300 apps per day.