4 Franchise Development Efforts that Increase Qualified Leads

Many franchisees heavily rely on existing brand reputation that comes with every established business in order to appeal to their target audience. The support and training that come with running such a business model also help generate the right traction for your branch, which often leads franchisees to a standstill when it comes to delivering new, advanced lead generation methods. It’s commendable that a franchisees along with franchisers work together to maintain brand consistency across the board while they keep appealing to the right audience – but innovation is still needed in order to increase the quality of those leads.

The 2019 Plan

Several months ago, I announced a plan to spend less time on socPub and focus my attention elsewhere. I'm now making a few tweaks to that plan as I've decided that through 2019 I will be first publishing all my original articles though my blog, bryanruby.com. Through the year, I will cross-post relevant articles here at socPub but managing this website will not be a priority for me.

Qubit Data and Consumer Survey Reveal US Holiday Shopping Peak Periods are Getting Longer Each Year

New York – December 13, 2018 -- Qubit, a leader in marketing personalization technology, today announced findings from its platform data on consumer holiday shopping behavior, along with a new consumer survey. Qubit analyzed internal data from 10 days prior to Black Friday through Cyber Monday over the past three years. The 2018 data shows how consumer online shopping habits are changing. 

Qubit surveyed 417 U.S. residents just before the Black Friday weekend to obtain consumer insight and perceptions about the holiday shopping season. 

4 Important Reasons to Not Buy Facebook Likes

Facebook has been a great source for people who want to grow their business all around the world through social media. There are other mediums as well but Facebook has been the ultimate way of finding the right audience at the right time and in the right place. To build an audience on the social networking site buying can be a very great option which one won’t be able to resist. There is no doubt that everyone wants followers and likes on their pages that would help them get their audiences intrigued. This is the basic relationship building of the people with the page on Facebook.

On-Premise vs Cloud-Based Intranets

When it comes to choosing an intranet solution, some businesses have a rather old fashioned, irrational fear of "The Cloud".

We regularly get asked by businesses where the Hub is hosted - the answer being “on the Google Cloud Platform” – and you would be surprised by how many businesses actually respond with: “But what happens if Google or the Cloud goes down?” 

Mac Malware Appears on the WatchGuard Top Ten Malware List for First Time

11 December 2018 – Mac-based malware has appeared on the list of the top ten most common types of malware for the first time in WatchGuard’s quarterly Internet Security Report. The Mac scareware appeared in sixth place in WatchGuard’s latest Q3 2018 report and is primarily delivered by email to trick victims into installing fake cleaning software.

Aqua Container Security Platform Awarded CIS Benchmark Certification

Seattle, WA – 10 Dec. 2018 - KubeCon/CloudNativeCon – Aqua Security announced today that its Aqua Container Security Platform (CSP) has been certified by CIS Benchmarks™ to compare the configuration status of Kubernetes clusters against the consensus-based best practice standards contained in the CIS Kubernetes Benchmark. Organizations that leverage Aqua CSP can now ensure that the configurations of their critical assets align with the CIS Benchmarks consensus-based practice standards.

Top 5 Link Building Mistakes to Avoid

Every business that wants to improve their SEO (search engine optimization) rankings will engage in link building. Link building is one of the most important SEO activities. According to Google, top-quality backlinks and content share the first place as being the most important ranking factors. High-quality backlinks can help businesses improve their website traffic, improve rankings and boost their conversion rate. However, creating such quality backlinks is no easy task and it certainly can't happen overnight.

Improper document management: 83% of workers are forced to recreate existing documents

New research has revealed the persistent challenges global organizations face managing information assets after 83 per cent of office workers admit to recreating documents which already exist, because they have been unable to find them on their corporate network. This follows a global research study commissioned by M-Files, the intelligent information management company.

What is Organic SEO? Important Things to Boost Organic Traffic

Ranking high in the search engines is tough, especially in a world where everyone is competing for space and visibility. The trend has been drastically changing, and website visitors are today more influenced by paid adverts that lead them to specific sites. It means that organizations are finding it difficult to generate organic traffic as more money goes to influential campaigns. This notwithstanding, it is still possible to make organic traffic and while at it convert some of your web visitors to customers.